this paper‚ online travel sector is analyzed by considering business models that is used for this sector in the online environment‚ evaluating some major businesses in the sector and also by discussing the past‚ current and future state of the online travel industry. Additionally‚ a new business idea is created for the sector and it is described in detail with its business scope‚ target market‚ customer segment‚ business model‚ short and long term objectives‚ market analysis and marketing strategies
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REPORT ON JEWELLERY INDUSTRY IN HONG KONG Prepared for Mr. Kevin Lee CEO of Sparkle Limited Prepared by Ms. Mary Chan Sales manager for Sparkle Limited On February 18‚ 201 Sparkle Limited Date: February 10‚ 2011 To: Mr. Kevin Lee‚ CEO‚ Sparkle Ltd. From: Ms. Mary Chan‚ Sales manager‚ Sparkle Ltd Subject: Report about Jewellery Industry in Hong Kong The attached report‚ requested by you dated Jan 5‚ analyze the current business opportunities in jewelley industry
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Page 2 Macro Environment Page 2 Competitive Forces in the Tourism Industry Page 4 Conclusion Page 6 References Page 6 Introduction: This paper will be dynamically examining the tourism industry during the 2000s. It will begin by using the PESTEL framework to analyse the macro environment and determine which factors drive the competitive forces within the industry. Following this‚ Porter’s Five Forces model will be used to analyse the actual competitive forces at work within the industry and
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Discuss whether PESTEL analysis is too broad a framework to be of any real benefit to an organisation. Word count: Total: 1103 PESTEL analysis. There are a lot of different factors that might influence to an
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ability to practice and develop written and oral communication skills. W ith those in mind you will be assessed on: your ability to find and use relevant references and data; the extent to which you use and apply logical‚ insightful and convincing analysis to the topic the structure and effectiveness of arguments deployed and their presentatio n; the correct sourcing of material and the quality of referencing in your bibliography. The University’s general marking scheme sets the parameters for
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PROJECT REPORT ON “SECTOR ANALYSIS – TELECOM INDUSTRY & A CASE STUDY OF: IDEA CELLULAR LTD.” SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF DEGREE OF POST GRADUATE DIPLOMA IN BUSINESS MANAGEMENT (PGDBM) SUBMITTED BY PRAJAKTA M. DIWAN PGDBM - FINANCE BATCH: 2007-09 UNDER THE GUIDANCE OF PROF. V. S. DATE [pic] N.L.DALMIA INSTITUTE OF MANAGEMENT STUDIES & RESEARCH
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PESTEL FRAMEWORK The framework provides a comprehensive list of influences on the possible success or failure of particular strategies. Important to do PESTEL analysis whilst developing a strategy! PESTEL is an acronym which stands for; Political This highlights the role of governments. Firms will be directly affected by the actions of government and other political events. These might be major events affecting the whole of the business community or they may be actions affecting just one part of
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Case Study: Tech Ltd Introduction In deciding whether Tech Ltd is a company that we would buy‚ we evaluated the profitability‚ liquidity‚ efficiency‚ financial leverage and market ratios of the company. Profitability The profitability ratios of Tech Ltd tells the story of an improving company with healthy profitability. The gross margin has been fairly steady at a return of around 16% for the past 2 years‚ and the net margin is showing that the business has become more efficient at generating
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SWOT and PESTEL analysis of the automobile industry At the beginning the gas price and economy were stable‚ this create conducive environment for car manufacturers‚ Vehicle sale has become stronger in the market‚ than it was anticipated due to expected economic growth‚ where by industry marketing expenditure were flat at $ 1‚505 million and later increased $39 ml to 1544 ml due to aggressive advertising and promotion increase despite growing sales‚ oil prices were doubled in the December‚ and raise
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Marketing Theories – PESTEL Analysis Posted on May 16‚ 2012 by admin Welcome to our Marketing Theories series. In this post we will be looking at the PESTEL Analysis in a bit more detail. A PESTEL analysis is a framework or tool used by marketers to analyse and monitor the macro-environmental(external marketing environment) factors that have an impact on an organisation. The result of which is used to identify threats and weaknesses which is used in a SWOT analysis. PESTEL stands for: * P –
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