CASE STUDY: KFC in China Kentucky Fried Chicken (KFC)- one of the most known fast food chains in the world started in the early 1930’s by Kernel Sanders in the Southern USA as a small franchise operation. Colonel Sanders has become a well known personality throughout thousands of KFC restaurants World wide. Quality‚ service and cleanliness (QSC)represents the most critical success factors to KFC’s global success. Throughout its 35-year history‚ the company has gone through several stages and has
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Case Study Real Choices at KFC (page 243) Could you imagine eating a sandwich without any bread? At first I found it kind of odd but overall it may be something to consider in your future diet. Next time you are standing in the bakery department deciding on what loaf of bread to buy‚ flip the loaf over and read the nutritional information. You may be surprised of what you are actually eating. My significant other does a lot of grocery shopping so I wanted to see exactly what she has been having
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SUBJECT: Walt Disney: SWOT‚ PESTEL and Porter analysis Introduction 2 Pestel analysis 2 Political factors 2 Economic factors 3 Social factors 3 Technological factors 4 Environmental factors 4 Porter’s Five forces model 5 New entrants 5 Buyers 5 Substitutes 6 Suppliers 6 Competitors 6 Swot analysis 7 Strengths 7 Weaknesses 8 Opportunities 9 Improvement of customer relations strategy 9 Advertising Growth 9 Differentiation 9
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Marketing mix of KFC: Kentucky Fried Chicken Corporation‚ popularly known as the KFC Corporation is the world’s most leading and popular chicken restaurant chain. The firm is based in Louisville in Kentucky. The firm is part of the Yum! Brands‚ the largest system restaurant company in the world with presence in more 36‚000 locations around the world. Product of KFC: The main product of KFC is the fried chicken in its various varieties like flavors & snacks‚ plated meals‚ sandwiches and sides
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------------------------------------------------- The KFC Business Model The Colonel began franchising his chicken business in 1952 by traveling from town to town and cooking batches of chicken for restaurant owners and employees. The Colonel awarded Pete Harman of Salt Lake City with the first KFC franchise. A handshake agreement stipulated a payment of a nickel to Sanders for each chicken sold. Sanders sold his interest in the U.S. company for $2 million to a group of investors headed by John Y
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STRENGTHS- A key strength for KFC is the very fact that customers are loyal to the brand. This is evident as KFC held a worldwide market share of over 70 percent in both sales and restaurant. This naturally leads to KFC having gained strong customer awareness and to be the market share leader. Also apart from having been in the fast food industry since 154‚ has enable them to have proprietary recipes and technology. KFC also has strong marketing expertise foundation within the U.S‚ fast food industry
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Pestel Analysis of Genting Group Political : Had top political support from Tunku Abdul Rahman. One and only casino in Malaysia issued with a gaming license Economic : Key economic contributor to the tourism industry in Malaysia - registering a new high of 19.6 million visitors in year 2007. Creation of vast job opportunities – provided leisure-related jobs to over 13‚000 people (mainly Malaysians) Social : Genting has become the ‘city of entertainment’ and have thus attracted visitors from
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Target Market The outlets of KFC are in luxury district and the prices are too expensive such as overhead expenses rent‚ air conditioning‚ employees. So‚ KFC target supper and middle classes. Target market is depending on size and growth rate of population‚ company resources and structural attraction of market segment. Location Hectic lifestyle of personal that let them more time at work and less pressure about waiting for food. The commercialization of urban and suburban markets resulting in
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|Organization |: |KFC | | |Industry |: |Fast Foods | | |Countries |: |India | | Abstract: The case highlights the ethical issues involved in Kentucky Fried Chicken’s (KFC) business operations
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GOOGLE: PESTEL & Porter’s Five Forces Analysis Table of Contents 1. Introduction 2. PESTEL Analysis 2.1 Political 2.2 Economic 2.3 Social 2.4 Technological 2.5 Environmental 2.6 Legal 3. Porter’s Five Forces Analysis 3.1 Threat of New Entrants 3.2 Threat of Substitution 3.3 Supplier Power 3.4 Buyer Power 3.5 Industry Rivalry 4. Conclusion & Recommendations 5. References 1.0 Introduction Google Inc‚ a global technology company‚ founded in 1998 by Larry Page and Sergey Brin
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