Word Count: 2126 TABLE OF CONTENT EXECUTIVE SUMMARY .........………………………………………………………3 1.0 INTRODUCTION 2.1 The History of McDonalds ………………………...…………….……4 2.2 Industry Overview ………………………………………………….....4 2.3 The challenges…………………………………………………...….…5-6 2.0 PESTEL Analysis 3.4 Political ………………………………………………....………...…. 7 3.5 Economical ……………………………………………………….…...7 3.6 Social………………………………………………………….....…….8 3.7 Technological……………………………………………….……
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the organisation’s products and services: • Traditionally 4 elements of the mix - Product‚ Price‚ Promotion and Place • In the modern travel and tourism industry its usual to look at 6 Product or service • Quality • Value • Lifecycle • Perish ability • Differentiation • Niche Price • Seasonality • Strategies • Competitor analysis • Loss leadership • Skimming Promotion • Advertising • Endorsements • Sponsorship • Methods - use of different media‚
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found in the adaptation of analysis models by organizations in their marketing campaigns . PEST analysis models have been utilized by organizations all over the world to determine or predict future trends in business as well as to take preemptive measures to avoid running into losses (Charles ‚ Hill Jones ‚ 2006p .89-98 Below is a PEST analysis of UK’s software industry Political factors The political changes in the UK really do impact negatively on the software industry ‚ although of late ‚ there
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Growing up in Ethiopia‚ a third world country where opportunities come few and far between‚ medicine‚ law‚ and engineering are all at the forefront of these limited opportunities and overly frequented options for college students. At an early age‚ I uncovered my love for helping others‚ but to my parents’ surprise my passion was for helping my girlfriends put outfits together or helping them shop for clothes‚ not helping an ill person regain their health in a white coat. As I began to mature‚ so
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PESTEL Analysis for Coke Coca-Cola is recognized as the world’s most valuable brand. Political * Firstly we should mention that Coca Cola is a manufacturer and distributer of drinks and syrup that fall under a variety of food laws‚ mainly the FDA (Food and Drug Administration). If those standards (may differ strongly) are not met‚ potential fines may apply. The FDA ensures and certifies that ingredients meet the laws globally. * Changes in laws‚ especially new tax laws or tax rate changes
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favourite among Indian shoppers. [Online] Available at: http://thirdeyesight.in/articles/zara_india_favourite.htm [Accessed 9 March 2012]. Just-style.com. (2012). Zara takes a cautious step into China. [Online]. Available at: http://www.just-style.com/analysis/zara-takes-a-cautious-step-into-china_id92390.aspx [Accessed 10 March 2012]. Pallavi Srivastava‚ (2011). Zara: Premium Fashion. [Online] Available at: http://thirdeyesight.in/articles/zara_pitch.htm [Accessed 9 March 2012]. Saumya Roy‚ (2010). Fast
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Pre-Feasibility Study LEATHER GARMENTS MANUFACTURING UNIT Small and Medium Enterprises Development Authority Government of Pakistan www.smeda.org.pk HEAD OFFICE 6th Floor LDA Plaza Egerton Road‚ Lahore Tel (042)111 111 456‚ Fax: (042) 36304926-7 helpdesk@smeda.org.pk REGIONAL OFFICE REGIONAL OFFICE REGIONAL OFFICE PUNJAB SINDH KHYBER PAKTUNKHWA BALOCHISTAN 8th Floor LDA Plaza‚ Egerton Road‚ Lahore. Tel: (042) 111 111 456‚ Fax: (042) 36370474 helpdesk.punjab@smeda.org.pk 5TH Floor‚ Bahria
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Ethiopia is located on the eastern horn of Africa bordering Sudan‚ and Kenya. According to their Gross National Income (GNI)‚ Ethiopia is ranked the tenth poorest third world country. Ethiopia’s major cities are comprised of Addis Ababa the capital‚ Dire Dawa‚ Harar‚ and Dessie. Ethiopia is the oldest independent country in Africa and one of the oldest in the world. Unlike most countries in African’s history‚ Ethiopia has never been colonized‚ except for during the Italian occupation in 1936-1941
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The political and legal environment In the aftermath of the credit crisis‚ governments and regulators are strengthening consumer protections and promoting the concept of responsible lending; new developments are being made with the customer’s interests in mind‚ ensuring that the customer is in control of their own finances‚. The Consumer Credit Act section 75 provides added protection to consumers‚ offered for transactions over £100. It is notable that higher earners‚ are among the financially savvy
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Willene Joan D’ Costa NASE 318 Professor Kiszewski 12/11/14 Food Security in Ethiopia Ethiopia‚ located in Sub Saharan Africa‚ is one of the many countries in the world that is the most affected by food insecurity. Food security in Ethiopia has comparatively improved in recent years. However‚ due to factors such as political set up‚ severe poverty‚ climate‚ etc.‚ this problem is far from being solved. In recent years‚ Ethiopia’s economy has grown considerably as compared to other Sub-Saharan countries
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