Belgium PESTEL Political Belgium is a politically stable country. The government type of Belgium is parliamentary democracy under a constitutional monarchy. Belgium achieved independence in October 4‚ 1830. The constitution was drafted in 1830‚ approved by congress and was enforced in 1831. In 1993‚ Belgian government consolidated a version of constitution by incorporating all previous versions in 1993. King Albert II is the chief of the state. Head of the government is the Prime minister
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“Luxury is a necessity that begins where a necessity ends” -- Gabrielle “Coco” Chanel What is Luxury? “Luxury must be comfortable‚ otherwise it is not luxury”. -- Gabrielle “Coco” Chanel Luxury is a term that can mean different things to different people; therefore there are multitudes of ways to describe it. It is‚ as a whole superfluous‚ based on the attainment of desires and is not considered to be a need. According to Christopher Berry luxury is “an expenditure that
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It is universal truth that luxury brand industry is still booming even during financial crisis because today ’s people have the right mind-set that luxury products are purposeful and well thought out. In other words‚ they want to show off their wealth and personal status. Main Forces The Macroenvironment Facing The Luxury Brand Industry Analysing the macroenvironment facing the luxury brand industry‚ there are demographic forces‚ economic forces‚ cultural forces and technological forces.
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Case Study: Tech Ltd Introduction In deciding whether Tech Ltd is a company that we would buy‚ we evaluated the profitability‚ liquidity‚ efficiency‚ financial leverage and market ratios of the company. Profitability The profitability ratios of Tech Ltd tells the story of an improving company with healthy profitability. The gross margin has been fairly steady at a return of around 16% for the past 2 years‚ and the net margin is showing that the business has become more efficient at generating
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In such a business environment ‚ a much reliable reprieve can be found in the adaptation of analysis models by organizations in their marketing campaigns . PEST analysis models have been utilized by organizations all over the world to determine or predict future trends in business as well as to take preemptive measures to avoid running into losses (Charles ‚ Hill Jones ‚ 2006p .89-98 Below is a PEST analysis of UK’s software industry Political factors The political changes in the UK really do impact
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Raygain Technologies Pvt. Ltd. Indian Luxury Car Market – An Insight The recent growth in the luxury car market in India is much more than mere market dynamics in a particular car segment. It is a reflection of the changing lifestyle of the affluent class in the country. In India‚ the luxury car segment (Average Price 25-30 Lakh) has been growing at an average rate of 20% or above during recent years; it seems to be least affected by the global financial crisis. During worst recession period
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SWOT and PESTEL analysis of the automobile industry At the beginning the gas price and economy were stable‚ this create conducive environment for car manufacturers‚ Vehicle sale has become stronger in the market‚ than it was anticipated due to expected economic growth‚ where by industry marketing expenditure were flat at $ 1‚505 million and later increased $39 ml to 1544 ml due to aggressive advertising and promotion increase despite growing sales‚ oil prices were doubled in the December‚ and raise
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Overview Rosewood Hotels & Resorts 1. What are the pros and cons of moving from individual brands to a corporate brand? Read carefully the case and make a list of the pros and cons of maintaining the Individual Branding strategy or changing to a Corporate Branding strategy. Use the following table to summarize your findings. | |Individual Branding |Corporate Branding | |Pros
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analyze the Taj Group of Hotels through the specific analysis of Taj (luxury full-service hotels‚ resorts and palaces)‚ Taj Exotica ‚ Taj Safaris‚ . Vivanta ‚ The Gateway Hotel‚ Exotica Brand. The Taj Group of Hotels were selected to gain a learning of hotels in India from three different perspectives – that of a fast growing Indian hotel‚ ‚ that of a formerly strong player trying to adapt to a changing market‚ and finally‚ that of an domestic hotel operating in India. The analysis in the report is presented
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Marketing Theories – PESTEL Analysis Posted on May 16‚ 2012 by admin Welcome to our Marketing Theories series. In this post we will be looking at the PESTEL Analysis in a bit more detail. A PESTEL analysis is a framework or tool used by marketers to analyse and monitor the macro-environmental(external marketing environment) factors that have an impact on an organisation. The result of which is used to identify threats and weaknesses which is used in a SWOT analysis. PESTEL stands for: * P –
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