Background From a renovated gas station in Burlington‚ Vermont‚ to far-off places with names we sometimes mispronounce‚ what began over 30 years ago with 2 guys creating otherworldly ice cream flavors has turned into a tastebud-boggling odyssey of Ben & Jerry’s desserts served around the world. As for the 2 guys who started it all‚ their story starts way before that: Ben Cohen and Jerry Greenfield grew up in Merrick‚ Long Island. They first met in junior high school‚ where they struck up a
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Nike galaxy This is one of the most amazing adverts‚ I have ever seen. Pretty much everything about this advert is amazing! The music and the sound effects bring another whole new level into the advert. The music in the background keeps up the tone and the beat of the hype in the advert. The music artist has done a really good job on keeping the tone of the advertisement up by the beats which reflects on the characters in the advert. The beats are like boom‚ boom‚ and boom! Before the advert’s main
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MANAGEMENT ASSIGNMENT NIKE: Strategic Analysis SUBMITTED TO: AMIT SINHA SUBMITTED BY: Varun Bhatia 191181 FMG 19C Nike’s Global Business Strategy When first founded in 1962 under the name of Blue Ribbon Sports‚ the strategy was “to distribute low-cost‚ high-quality Japanese athletic shoes to American consumers in an attempt to break Germany’s domination of the domestic industry.” Today Nike offers athletic shoes at every marketable price point to a global market. Nike sustains its leading
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PESTEL Political & legal factors: Tobacco products are the most taxed goods in the world. Their taxes often exceed half of the retail price generating huge overcome for governments. Philip Morris sells its products in over 160 countries‚ operates in approximately 90 markets including Argentina‚ Algeria‚ Australia‚ Austria‚ Belgium‚ Canada‚ Colombia‚ the Czech Republic‚ Finland‚ France‚ Germany‚ Greece‚ Hungary‚ Indonesia‚ Italy‚ Japan‚ Kazakhstan‚ Mexico‚ the Netherlands‚ the Philippines‚ Poland
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NIKE ANALYSIS The Weight Average Cost of Capital (WACC) is the firm’s cost of capital. We can think of WACC as an average representing the expected return on all of the companies’ securities. It is an extremely important number for both corporations and usually financials advisors. Corporations use this number as a minimum for evaluating their capital projects or investments. So if for example the WACC of a firm is 10% and the return on investing in a project is 4.5%‚ then the company would not
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PESTEL analysis Motivation of method It is of great importance to make an analysis of the environment in which an organisation operates in order to develop and implement a suitable‚ successful strategy for the company. According to Johnson‚ Scholes and Whittington (2008) the business environment of a company is an important issue determining its survival and success. There are several layers of this business environment – the macro environment‚ the industry or sector layer‚ the layer with competitors
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2. External analysis According to Marcus & Van Dam influence external factors an organization‚ whether an organization can only limited influence external factors. Therefore is important to analysis the external factors of a company‚ as they have to be informed about the macro environment in which they cooperate. The macro environment includes the external factors environmental‚ technological‚ economical‚ social‚ political‚ cultural‚ demographical‚ regulatory‚ general competitive and legal
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Pestel analysis Political factors: * With the joining of the European Union – sponsorship for higher education related programs * Increase in demand for higher education – the number of students‚ around the world‚ grew by 300% and the number of universities have tripled in the last 30 years‚ therefore the demand for student accommodation has also increased * A university diploma is becoming more and more necessary in order to obtain a decent job as higher education is now “common”
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Introduction Every box of Nike shoes states‚ "engineered and built to the exact specifications for championship athletes around the world." Nike has become the measuring stick in the world of merchandising and endorsing. Top athletes around the world are often seen with a famous Nike swoosh on their shoes. It is not uncommon to see some form of Nike product everywhere you look. It all begins with Phil Knight‚ a competitive runner‚ who incorporated Blue Ribbon Sports in Oregon in 1968. Blue
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Just Do It "Nike"‚ is it for everyone? Every athlete? Or every soccer player? This particular Nike advertisement is trying to bring excitement and passion to the viewer. It is trying to bring the viewer to a state of mind in which he or she is really "pumped". Where the viewer can fully understand and intake the broad yet specific message that can directed to every athlete‚ soccer player and your average Joe. When looking at this advertisement the viewer is able to notice that there are three
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