the external environment (part 1) What’s going on out there now and in the future? Environmental influences in the broadest sense Macro/general environment: PESTEL Environmental influences related to the dynamics of the industry under question Competitive environment: Porter’s Five Forces (Porter‚ 1980) Example PESTEL The automobile industry Political – Climate change agenda – Fuel prices – Expansion of EU Economic – – – – Changes in disposable income Exchange rates
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PESTEL ANALYSIS - UNILEVER GLOBAL PESTEL analysis - UNILEVER A scan of the external macro environment in which the firm operates can be expressed in terms of following factors: Political Economical Social Technological PESTEL analysis is a useful strategic tool for understanding market growth or decline‚ business position‚ potential and direction for operations. The headings of PESTEL are a framework for reviewing a situation‚ and can in addition to SWOT and Porter’s Five Forces models
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External analysis How can a smartphone company use external analysis to gain competitive advantage? 1. Apply 5 forces model for the smartphone industry According to Hill and Jones‚ the five forces model serves the purpose to identify opportunities and threats in the external business environment‚ by analysing “competitive forces” (Hill & Jones‚ 2012‚ p. 42). Once created by Michel E. Porter this particular framework functioned as a useful tool for managers to approach the external analysis.
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T 1.2 Introduction Oriflame is a Swedish beauty selling company‚ which offers over 1.000 different products such as skin care‚ cosmetics‚ fragrances‚ personal and hair care‚ and other wellness products. Oriflame operates in more than 60 countries in the world‚ besides it is the market leader in more than half of those countries. Oriflame’s first entries were in Northern Europe. After settling in those Scandinavian markets‚ Oriflame expended in other European countries such as the United Kingdom
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As a direct comparison to PSA Peugeot – Citroen‚ Renault has partnered with Nissan very successfully which has completely reversed their fortunes. From this strategic alliance‚ Renault have managed to maintain its presence in France which is a key success factor for them as a European producer as well as being able to draw upon the knowledge of Nissan in developing an electric car‚ which many believe is the future in the car industry. Ghosn‚ Renaults CEO‚ is CEO of Nissan also and has been successful
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SWOT analysis In an earlier part of this section we outlined what was meant by a strategy. We now consider how a strategy may be formed. To determine what their strategy should be managers must consider the internal strengths and weaknesses of their organisation and compare these with the external opportunities and threats. This process is known as SWOT analysis. Strengths are internal factors that a firm may build on to develop a strategy. For example‚ they may include: • Marketing strengths
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------------------------------------------------- UK Retail Food Sector ------------------------------------------------- A Competitive and Strategic Analysis with Core Focus on Tesco and Sainsbury 2011-2012 Dissertation by: JIGAR .C.DHABALIA 1006497 ------------------------------------------------- Contents | Preface ……………………………………………………......……. | 4 | | Acknowledgement ……………………………………..………... | 5 | | | | 1. | Research Methodology | | | | | | 1.1 Research Objectives
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A PESTEL ANALYSIS BY Judit Baksa Gergely Csaba Brian Fellers Iulian Ion Tamas Orbán company background • Pepsi-Cola Company was founded in 1898 • Today‚ PepsiCo is a world leader in convenient • • • • snacks‚ foods and beverages Revenues of more than $43 billion Over 198‚000 employees Merged with PepsiAmericas and Pepsi Bottling Group in 2009 Major brands among others: • Pepsi‚ Tropicana‚ Mountain Dew‚ Dole‚ Lipton‚ Starbucks‚ 7UP‚ Lay’s‚ Doritos‚ Gatorade‚ etc. political
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MEMO To: From: Re: Date: Carlos Ghosn‚ Chief Operating Officer‚ Renault-Nissan Joseph Klein‚ Senior Consultant‚ Klein Consulting Bolstering Renault-Nissan April 30‚ 2012 Executive Summary: Renault-Nissan is no longer able to rely on their previous strengths. Nine years after the 1999 alliance we are once again being met with a transforming automotive industry. In order to ensure our place as a future industry leader we must take immediate action. Major trends seem to be concentrating on safety
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PEST Analysis Understanding "Big Picture" Forces of Change (Also known as PESTLE‚ PESTEL‚ PESTLIED‚ STEEPLE and SLEPT Analysis) PEST Analysis is a simple‚ useful and widely-used tool that helps you understand the "big picture" of your Political‚ Economic‚ Socio-Cultural and Technological environment. As such‚ it is used by business leaders worldwide to build their vision of the future. It is important for these reasons: • First‚ by making effective use of PEST Analysis‚ you ensure that what
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