International Journal of Business and Management; Vol. 7‚ No. 24; 2012 ISSN 1833-3850 E-ISSN 1833-8119 Published by Canadian Center of Science and Education Developing a Multi-Criteria Decision Making Model for PESTEL Analysis İhsan Yüksel1 1 Department of Business Management ‚ Kırıkkale University‚ Kırıkkale‚ Turkey Correspondence: İhsan Yüksel‚ Department of Business Management‚ Kırıkkale University‚ 7140 Kırıkkale‚ Turkey. Tel: 90-318-3573860. E-mail: yuksel@kku.edu.tr Received:
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PESTEL Analysis In this part all factors‚ which influence the company as a whole but are out of their direct control including wider social‚ political and economic factors shall be explained. The analysis of those factors of the macro-environment is therefore often known as PESTEL analysis.3 PESTEL is an acronym for the six key strategic areas of change: Political‚ Economic‚ Social‚ Technological‚ Ecological and Legal and a technique for understanding the various external influences on a business4
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1. Abstract Samsung is best known as one of the world’s biggest sellers of smart TVs‚ it is also the world’s second biggest handset seller after Nokia. To explore Samsung’s success this report develops a theoretical framework for analyzing their strategies in UK market‚ it first explores the external conditions for Samsung Company and their competitors. A major part of the report is devoted to analyzing Samsung’s resent strategies and perceiving the strategic issue they have. The strategy suggestion
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marketing strategies to win widespread acceptance as competition intensifies. Thus‚ this analysis highlights Samsung’s recent success as a very typical case in point to the above question. In more focus‚ the purpose of this analysis is to examine: - Samsung handsets’ approach to product‚ pricing‚ distribution and promotion. - Samsung handsets’ future prospects in the context of the increasing competition. - Samsung handsets’ practices in Vietnam. TABLE OF CONTENTS CHAPTER 1 - THEORY OF GLOBAL MARKETING
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PESTEL Analysis The PESTEL framework evaluates the external environment variables to identify general opportunities and risks of particular strategies. 3.1 Political With selling cars in 17 countries ‚Tesla Motors has to deal with distinctive political patterns influencing its business operations.One of the major political factors affecting the industry is environmental protection laws to induce production of more environmental cars to meet strict emission levels. The second important factor is US government energy loan programs for
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PESTEL Analysis Political The government reduced drinks driving and binge drinking have resulted in a decline in beer consumption. Also‚ the introduction of the ’No Smoking in public buildings’ law would have an impact on people drinking in pubs. Economical Whilst sales volume have fallen‚ sale value has increased. This is due to premium products such as fruit beers. Large supermarkets are offering cut price deals to entice customers into their shops. There has been a high rise in packaging
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PESTEL-analysis for shipbuilding industry at the Russian Far East Group of factors Representation Conclusion (O/T) Political factors Governmental policy Tax policy Russian – Chinese and Russian-South Korean relationships Level governmental subsidies World Oil & Gas market Concentration of governmental efforts for construction and development of infrastructure of Russian fleet. Maintenance of good technical condition of Russian fleet for successful completing of its goals and
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PESTEL ANALYSIS OF EUROPEAN BREWING INDUSTRY Political * Government organising public events in order to make public aware about the effects of alcohol consumption on the health. * Government is imposing restrictions on consumption of beer and alcohol products. * If anyone is influenced by alcohol in doing crime they are fined with high penalty. This initiative taken by the government was one of the reasons that transformed the buying behaviour of European market. Though would be classified
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Consumer satisfaction towards Samsung Mobile 1. Name of the Respondent____________________________________________ 2. Your sex a. Male b. Female 3. Your age a. Less than 18 years b. 18 - 35 years c. 35 - 55 years d. 55 - 75 years e. more than 75 years\ 4. Who are you? a. Pupil b. Student c. Working people d. Bussiness man e. jobless f. pensioner 5. What do you know about Samsung mobile phones? a. I heard something b. I do not interested in it c. I know everything
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about the Samsung Electronics Co. The Samsung Group is a multinational conglomerate corporation headquartered in Samsung Town‚ Seoul‚ South Korea. It is the world’s largest conglomerate by revenue with annual revenue of US$173.4 billion in 2008 and is South Korea’s largest chaebol. The meaning of the Korean word Samsung is "Tri-Star" or "three stars". Samsung Group formed several electronics-related divisions‚ such as Samsung Electronics Devices Co.‚ Samsung Electro-Mechanics Co.‚ Samsung Corning Co
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