POST GRADUATE PROGRAME- BATCH 2014-2015 MARKETING MANAGEMENT CASE ANALYSIS NOTE POSITIONING THE TATA NANO (A) SUBMITTED BY: APARNA PALLAVI LEAD CONSULTANT ITC INFOTECH EPGP-07-14 HARISH KUMAR PRODUCTION ENGINEER CAIRN INDIA EPGP-07-37 MAYANK PANJRATAN ASST. MANAGER-BRAND DECCAN CHARTERS EPGP-07-57 SUBMIT TO: PROF. JOFFI THOMAS Product: Tata Nano was conceived as the smallest‚ most fuel efficient and the most affordable car
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control and dominate the world is because of geographical determinism. Many people argue that it was by geographical luck that allowed Europe to become dominate and gain control of the world. Jared Diamond argues this thesis in his book Guns‚ Germs‚ and Steel. Mr. Diamond argues that Europe was able to dominate because of where it was located. He says Europe gained control because of two causes. First‚ there was a surplus of agriculture available where Europeans had settled. It was also home to many domesticated
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INTRODUCTION Tata Steel Tata Steel Limited (NSE: TATASTEEL‚ BSE: 500470) (formerly Tata Iron and Steel Company Limited (TISCO)) is an Indian multinational steel-making company headquartered in Mumbai‚ Maharashtra‚ India‚ and a subsidiary of the Tata Group. It is the 12th-largest steel producing company in the world‚ with an annual crude steel capacity of 23.8 million tonnes‚ and the largest private-sector steel company in India measured by domestic production. Tata Steel has manufacturing operations
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Nucor Corporation Introduction Nucor Corporation‚ the largest U.S. mini-mill‚ continues to gain market share in flat roll and strip steel. Recent successful acquisitions‚ application of new technologies‚ prospects for global growth‚ a strong balance sheet‚ as well as improved economic outlook for the steel industry‚ make Nucor an attractive buy with a near term stock price target of $65 to $70. Background Nucor Corporation (NUE) was founded by auto manufacturer Ranson E. Olds. Through a
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Jared Diamond‚ the author of Guns‚ Germs and Steel provides an overview of life before we knew it. Many people including Yali‚ a local politician in New Guinea‚ had the idea that cultural differences were based on the color of people‚ instead of the environment they were from. Jared Diamond didn’t feel that way and he tried to prove that history was made based on the environment that you lived in. Diamond believed that the differences were divided between the Modern Stone Age versus the Industrial
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The Ferile Crescent of SW Asia‚ China in 7500‚ Mesoamérica in 3500‚ ect. These were explained to prove of how food production was ran and turning into more domesticates that gave them to compete against other cultures and turned to guns‚ germs and steel. Chapter 6: Diamond discusses why human agriculture was vital human societies. He explains how the decrease in hunting gathering made humans turn to more animal domestication‚ plant agriculture‚ ect. in around 8500 BC. This allowed easier food access
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Pestel Analysis of Mobile Phone Industry Political Mobile phones have now become a tool with which political parties can directly target voters. People with smartphones can now receive video advertisements and messages via the internet. According to the Economic Intelligence Unit (2012)‚ 83% of Americans who own a smartphone or tablet are registered to vote. This new gimmick is called “m-campaigning” and is currently most common in America. Barack Obama and Mitt Romney are both using this as
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Tata Group of Industries The story of Tata begins in 1868 when a young boy named Jamsetji Tata joined his father’s small trading company. Thirty-five years later‚ that same boy was the owner of India’s largest textile company‚ Tata Textile. Over the last century‚ Tata has excelled in many different business sectors including Materials (Steel and Mining)‚ Agriculture‚ Energy‚ Consumer Products‚ Information Technology‚ Consultancy‚ Finance‚ Automobiles‚ Chemicals‚ Engineering and Hospitality. Tata
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Book review of “For the love of India” (A biography of Jamsetji Tata ‚ written by R.M.Lala) Jamsetji Tata‚ the founder of Tata sons‚ was a pioneer of Indian Industry. He is credited with giving Indian Industry a new direction by creating a vision for first steel plant & hydroelectric plant. Prior to that‚ Business community in India was basically a trading community‚ with only major exports in cotton‚ jute & tea. He was the one who changed India’s industrial & economic character. He fulfilled
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CASE ANALYSIS ABC STEEL COMPANY (for Human Behavior in Organization) VIEWPOINT: a) Mr. Robert Cruz‚ newly appointed Shop Manager of ABC Steel Company. The company had placed Mr. Robert in charge of all shop operations; OR b) Top Management TIME CONTEXT: At present I. PROBLEM STATEMENT: How can ABC Steel Company avoid delays in the production and delivery of the products to the customer? II. STATEMENT OF THE OBJECTIVE To strictly comply with the stated delivery schedule requirement
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