sources used A hotel is an establishment that provides lodging paid on a short-term basis. The provision of basic accommodation‚ in times past‚ consisting only of a room with a bed‚ a cupboard‚ a small table and a washstand has largely been replaced by rooms with modern facilities‚ including en-suite bathrooms and air conditioning or climate control. Additional common features found in hotel rooms are a telephone‚ an alarm clock‚ a television‚ a safe‚
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have chosen Hotel Equatorial Malacca to do our market plan. Hotel Equatorial has 3 branches in Malaysia such as Kuala Lumpur‚ Penang and Malacca. These 3 state is very familiar for tourist where they always have a vacation over here. Especially Malacca state is one of the best tourism and heritage area. Hotel Equatorial Malacca has located in the center of the Malacca town which is nearby A’Famosa and St. Paul’s Hill. So that‚ we would like to suggest and do some market plan for this hotel services
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SUBJECT: Walt Disney: SWOT‚ PESTEL and Porter analysis Introduction 2 Pestel analysis 2 Political factors 2 Economic factors 3 Social factors 3 Technological factors 4 Environmental factors 4 Porter’s Five forces model 5 New entrants 5 Buyers 5 Substitutes 6 Suppliers 6 Competitors 6 Swot analysis 7 Strengths 7 Weaknesses 8 Opportunities 9 Improvement of customer relations strategy 9 Advertising Growth 9 Differentiation 9
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As a business entrepreneur my investments have focused into the hotel industry. One of my biggest goals is to build and open my own hotel to start my own business. I have done some research and I find myself well suited to be able to operate a franchised brand hotel. I have a well thought out strategy that will help me become successful in the lodging industry. Within this paper I will allow myself to guide you through the steps I will take to follow and accomplish this goal of mine. A franchise
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analyze the Taj Group of Hotels through the specific analysis of Taj (luxury full-service hotels‚ resorts and palaces)‚ Taj Exotica ‚ Taj Safaris‚ . Vivanta ‚ The Gateway Hotel‚ Exotica Brand. The Taj Group of Hotels were selected to gain a learning of hotels in India from three different perspectives – that of a fast growing Indian hotel‚ ‚ that of a formerly strong player trying to adapt to a changing market‚ and finally‚ that of an domestic hotel operating in India. The analysis in the report is presented
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A Case Analysis of Hotel Continental Submitted by: Michael F. Cui I. Perspective Held by the Student I assume the point of view of Mr. Oscar Mendoza‚ the owner of Triumph Tours‚ who has been seriously thinking about operating a hotel to complement his travel agency business. II. Case Facts Mr. Oscar Mendoza has been considering opening a hotel to complement his travel agency business‚ Triumph Tours‚ because
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Pestel Analysis of Genting Group Political : Had top political support from Tunku Abdul Rahman. One and only casino in Malaysia issued with a gaming license Economic : Key economic contributor to the tourism industry in Malaysia - registering a new high of 19.6 million visitors in year 2007. Creation of vast job opportunities – provided leisure-related jobs to over 13‚000 people (mainly Malaysians) Social : Genting has become the ‘city of entertainment’ and have thus attracted visitors from
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Business Administration Hotel Continental and Armour Garments Company (Case Analysis) In Partial Fulfillment of the Course Requirements In Principles of Organization and Management MGT211 Kim Albarda Danika Issabel I. Anulao Alyssa Caren Bueno BSA – 1B Dr. Edmundo Banagan Professor Hotel Continental I. Background of the Study Mr. Oscar Mendoza is the owner of the Triumph Tours‚ and in July 1989‚ he read from newspaper an advertisement of leasing Hotel Continental’s facilities
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Overview Rosewood Hotels & Resorts 1. What are the pros and cons of moving from individual brands to a corporate brand? Read carefully the case and make a list of the pros and cons of maintaining the Individual Branding strategy or changing to a Corporate Branding strategy. Use the following table to summarize your findings. | |Individual Branding |Corporate Branding | |Pros
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EXECUTIVE SUMMARY This report is a financial analysis of the NH Hoteles hotel company from the viewpoint of financial analysts wishing to purchase shares in the hospitability-leisure business. Along with NH Hoteles‚ we chose two American hotel chains‚ Hilton and Marriott‚ and one European chain‚ Accor as industry alternatives Our conclusions follow: ·The global travel industry has bottomed out since the dreadful years of 2001 and 2002 and is improving. ·NH Hoteles financial rations do not show
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