PESTEL ANALYSIS The PESTEL framework categorises environmental influences into six main types: political‚ economic‚ social‚ technological‚ environmental and legal. Thus PESTEL provides a comprehensive list of influences on the possible success or failure of particular strategies. (G. Johnson‚ R. Whittington‚ K. Scholes (2011): 50). Political Relating to the protection of the environment Kraft Foods Inc. is subject to various federal and state laws in the United States‚ taking into account that
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Pestel Analysis of Mobile Phone Industry Political Mobile phones have now become a tool with which political parties can directly target voters. People with smartphones can now receive video advertisements and messages via the internet. According to the Economic Intelligence Unit (2012)‚ 83% of Americans who own a smartphone or tablet are registered to vote. This new gimmick is called “m-campaigning” and is currently most common in America. Barack Obama and Mitt Romney are both using this as
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PESTLE ANALYSIS OF CHINA Introduction Location: It is Northwest of the Tibet. The greater part of the country is mountainous. Its principal ranges are the Tien Shan‚ the Kunlun chain‚ and the Trans-Himalaya. These separating China from South and Central Asia. Mt. Everest (8‚848 m)‚ lies on the China–Nepal border‚ while the world’s second-highest point‚ K2 is situated on China’s border with Pakistan. Capital:- Beijing World’s second-largest country by land area‚and the third- or fourth-largest
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Macro-environmental Analysis Children’s Market APPENDICEs Appendix 1.0 Expanded pestle analysis of children’s market An extensive pestle analysis was conducted to highlight the reasons changes have occurred in children’s market. The key issues that affect the market were recognised through thorough research and are talked about in more details below. Political factors • Increased legislation on marketing to children • Increased emphasis ethics and responsible
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PESTEL ANALYSIS- POLITICAL- • Liberal policies of the Indian government make it easier for foreign retailers to compete with Indian retailers thus increasing the competition. Indian government has given signs of dropping its traditionally protectionist stance and opening up its retail market to greater overseas investment. In 2007 it eased restrictions on foreign investment‚ allowing overseas retailers to own 51% of outlets as long as they sell only single-brand goods. • Government
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MARKETING PLAN For McDonald’s By: Ali Shaafy‚ Zomin Yazeed & Azima Ahmed Situational Analysis PESTEL Analysis: Political Factor: Generally‚ McDonalds are affected by government policy on the regulations of Fast Food Company such as health and hygiene policy. Government realized health problem have been a big concern for everyone‚ people are having diseases such as cardiovascular and cholesterol because they are eating too much fast food. Furthermore‚ hygiene policy also is a big concern
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SWOT analysis In an earlier part of this section we outlined what was meant by a strategy. We now consider how a strategy may be formed. To determine what their strategy should be managers must consider the internal strengths and weaknesses of their organisation and compare these with the external opportunities and threats. This process is known as SWOT analysis. Strengths are internal factors that a firm may build on to develop a strategy. For example‚ they may include: • Marketing strengths
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PESTLE analysis‚ which is sometimes referred as PEST analysis‚ is a concept in marketing principles. Moreover‚ this concept is used as a tool by companies to track the environment they’re operating in or are planning to launch a new project/product/service etc.PESTLE is a mnemonic which in its expanded form denotes P for Political‚ E for Economic‚ S for Social‚ T for Technological‚ L for Legal and E for Environmental. It gives a bird’s eye view of the whole environment from many different angles
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SWOT ANALYSIS SWOT analysis of hotel industry in this regard can provide a thorough insight to whether or not the industry is contributing towards the achievement of its goals. For now‚ let’s consider the hotel industry in India‚ which is one of the fastest growing in the world. Strengths The first step to a SWOT analysis of hotel industry in India will be identifying its strengths. There are more than 1000 classified hotels with a room availability of around 97‚000 rooms which can easily cope with
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ABU DHABI POLICE Name Institution Outline 1. Type of business 2. Mission and Goals 3. Customer Value Proposition 4. Customers of Abu Dhabi Police 5. Value adding 6. PESTDL Model Macro-Environment Political factors Economic factors Social factors Technological factors Demographic factors Legal factors 7. Roles and functions of the HRM Type of Business Abu Dhabi Police is a bureaucratic organization set with the aim of
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