PESTEL ANALYSIS- POLITICAL- • Liberal policies of the Indian government make it easier for foreign retailers to compete with Indian retailers thus increasing the competition. Indian government has given signs of dropping its traditionally protectionist stance and opening up its retail market to greater overseas investment. In 2007 it eased restrictions on foreign investment‚ allowing overseas retailers to own 51% of outlets as long as they sell only single-brand goods. • Government
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combined with increasing prices in particular construction materials and fuel. It will provide recommendations and description on how Euro Disney will look at the end of 2014. Current economic circumstances will be addressed. Strategic analysis PESTEL Analysis Political and Legal Economic Social. The age of the population is increasing. (Office for national statistics). This is bad news for Euro Disney as it will mean a smaller target market. Technological New technology is very important to theme
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Indonesia is the largest archipelago in the world comprising 17‚504 large and small tropical islands fringed with white sandy beaches‚ many still uninhabited and a number even still unnamed. Straddling the equator‚ situated between the continents of Asia and Australia and between the Pacific and the Indian Oceans‚ it is as wide as the United States from San Francisco to New York‚ equalling the distance between London and Moscow. Indonesia has a total population of more than 243 million (at the end
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MARKETING PLAN For McDonald’s By: Ali Shaafy‚ Zomin Yazeed & Azima Ahmed Situational Analysis PESTEL Analysis: Political Factor: Generally‚ McDonalds are affected by government policy on the regulations of Fast Food Company such as health and hygiene policy. Government realized health problem have been a big concern for everyone‚ people are having diseases such as cardiovascular and cholesterol because they are eating too much fast food. Furthermore‚ hygiene policy also is a big concern
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leader. Tesco’s strategy was to increase its market share by increasing its market presence. This was done through acquisition in Asia. While in UK‚ this was done through opening new stores. Tesco’s international strategy was to expand to as many countries as possible because this helped in increasing profits as it gave new areas to explore. Tesco spread itself into Asia‚ UK‚ neighboring European countries and the US‚ making it stronger and larger. It is now one of the biggest multinational stores
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External Analysis : PESTEL a) Technological To explain the technological aspect‚ we have to point out the fact that consumers face now more and more technologies and frequent innovations. As a matter o fact‚ after launching the 3G innovation‚ groups as Orange launched the EDGE revolution. Indeed‚ the 3G is characterized by a technology’s standard of mobile phone that is accessible to consumers since 2002. Thus‚ the EDGE revolution permits to complete the 3G innovation in 2005. The debit can
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PESTEL Analysis 3.1 Political Forces Subway can easily apply its business license in plenty of the countries. It is because that Subway is operated by complying with the political rules such as tax policies‚ environmental protection laws‚ employment laws and other political rules. 3.2 Economic Conditions Having set up with low cost‚ it is a very good advantage to Subway. Subway has fully supports from its major suppliers so that it has its completely adequate materials and needs to work out its
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PESTEL analysis for Brazil Political: Although the country has had some corruption‚ but the current situation shows that the current government is doing effective activities making the country politically stable. Economic: The crowded population brought international investments to the country. Recent researches show high economic growth rates and booming economy. An economic forecast has been done and showed high potential of economic growth. Social: Due to the booming economy‚ the gap between
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will descend on Japan for the Soccer World Cup next summer‚ when it plays co-host with Korea. What they’ll find there is the epicenter of Asia’s youth‚ media‚ and fashion culture: the place and people who decide what’s chic and what’s hip for much of Asia. Even trends from America and Europe are filtered through Japan‚ and its capital‚ Tokyo‚ first. Japanese brands like Nintendo‚ Sega‚ Sony‚ "Hello Kitty‚" "Pokemon‚" and "Purikura" are the brands of choice for Asian teens. And pop culture phenomena
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Macro-environment PESTEL Analysis: Political and legal factors Political issues are very relevant in the airline industry which has been and still is under political influence. This is particularly true in the European Union where Ryanair primarily operates. A recent liberalization act came under the form of the EU-US Open Skies Agreement‚ signed in 2007and which entered into effect on March the 30th 2008‚ which gives the right to US based airlines to operate intra-EU flights‚ while European
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