September 11‚ 2008 Feature Story Case Study: Nau Innovating for Social Consciousness By Alex Slawsby Can a for-profit enterprise succeed if its main innovation is valuing social consciousness as much as shareholder returns? The question is particularly relevant in a time of high gas prices and a growing sense that our current consumption of natural resources is simply unsustainable. The founders of Nau‚ a fledgling retail outerwear company‚ believed the answer to this question to be a resounding
Premium Music industry Record label Retailing
the case study to determine the impact and consequences global forces have‚ by using the PESTEL framework. This framework is used to help form a strategic analysis of the macro-environment; the outside factors beyond the control of a company. It categorises the environmental influences into six groups: political‚ economical‚ socio-cultural‚ technological‚ environmental and legal; making up the acronym PESTEL. Analysis Political factors Europe has traditionally been seen as the centre of the
Premium Beer Brewing
intense and fierce competition in the PC market‚ which has a very low switching cost. Competition comes from IBM‚ Dell‚ HP and Toshiba. In the multimedia solutions category‚ initial companies such as Napster and Kazaa was the main rivals to Apple’s iTunes and iPod but due to illegal piracy and legal issues‚ it dies of leaving Apple as the leader in this category till present. For Apple TV‚ it faces stiff competition from Amazon Unbox‚ CinemaNow‚ HP‚ Disney‚ Movielink‚ Wall-Mart‚ Sony and many more
Premium
Their Business Model: Value Proposition: Pandora’s Music Genome Project offers a unique value proposition in that it provides users with their preferred genre of music based on a single input. They have a large collection of songs in their database categorized into 65 million stations. Users are able to pick multiple genres or create ‘listening stations’ based on musical style‚ artist‚ song or composer. This ‘hands-free’ or minimal-interaction listening service was an innovative idea and offered
Premium Business model Advertising
Chapter 2 THE ENVIRONMENT Illustration 2.1 PESTEL Analysis PESTEL analysis is a useful starting point for environmental analysis‚ encouraging students to think wide. Exhibit 2.2 provides an initial PESTEL analysis of the airline industry‚ giving students the general idea. The first question asks for additional elements in the analysis. For example‚ under Political‚ you might add subsidies for local airports; under Economic‚ you might add the rise of Asian economies; and under Legal‚ you could
Premium Porter five forces analysis Complementors
Analysis for Apple’s Asian Strategies Introduction The increasing attractive Asia Pacific digital product market provides Apple with a new battlefield for its expansion‚ especially in Mac computer and iPhone. The company owns one of the top brand names in technology worldwide with 54% of their profits coming from foreign markets (Apple Annual Report‚ 2006). Furthermore‚ Apple was able to win an important place as the fashion of the market took place. Since‚ Apple image is also related to its
Premium Apple Inc. Steve Jobs
in UK‚ and has good reputation for its high quality stuffs‚ including clothes‚ food‚ household goods and furniture. Macro tools‚ which are Pestel‚ Porter 5forces and SWOT will be mentioned in this essay and provide vital messages to match with their strategy. First‚ Pestel represents political‚ economic‚ social‚ technical‚ legal and environmental. Pestel is applied to organisations affected by external pressure widely. Then‚ Porter’s Five Forces means bargaining Power of Suppliers‚ bargaining Power
Premium Strategic management PEST analysis SWOT analysis
strategy? How can they improve their sales and market share? Those are the question that we tried to answer‚ with some theoretical aspects as the five competitive forces and the value chain or Porter or even the SWOT analysis‚ without forgetting the PESTEL study and some concrete examples. By analysing the whole environment of Boffi‚ we could finally know why is this firm so different from others‚ why the crisis hasn’t influence that much its activity and how the strategy set up allowed this.
Premium Strategic management Kitchen Porter five forces analysis
The iPod was a smashing success‚ and quickly became a pillar of Apple ’s product lineup. As of a study done on September 1‚ 2010 there are oven 275 million iPods sold since 2001. But the real advantage of the iPod was its integration with iTunes. B. iTunes
Premium Apple Inc.
macro analysis. This report will also explain the role of marketing information and research in conducting and analysing the market‚ and finally critically assess the usefulness of four analysis tools appropriate to X GROUP’s company activities: - PESTEL analysis‚ SWOT analysis‚ Gap analysis and Porter’s five force analysis. 1. Background to the X Group The X Group is a fully integrated presentation and communication organisation‚ designing‚ creating and producing presentation solutions
Premium Marketing Marketing plan