Executive Summary This paper seeks to explore the marketing techniques utilised by the low cost airline‚ Ryanair. Specific analysis of its target market will identify that whilst its cost leadership strategy is hugely successful in its appeal to the mass market‚ closer analysis of the increasing ‘budget business traveller’ segment reveal opportunities for further industry growth poignantly amidst the current economic climate. Analysis of Ryanair’s market position as ‘Europe’s largest airline
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PESTEL/ PESTLE/ PEST Analysis of hospitality industry Traditionally PESTEL analysis was known as the PEST analysis and only in the modern times did the use of the word PESTLE came into being. Social part of the PEST is split into environmental factors too as those have a significant role in the strategic management these days. Along with that economic factors are split into legal factors for the same previously mentioned reason. Political Environment “These refer to government policy such as
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population of approximately1.6 million people. Formal Name: United Arab Emirates (UAE) President: Khalifa bin Zayed Al Nahyan. Official language: Arabic Term for Citizen(s): Emirati(s). Capital: Abu Dhabi City. Currency: UAE Dirham PESTEL ANALYSIS POLITICAL ANALYSIS * UAE government formed as federation of seven emirates with one advisory body (Federal National Council). * The UAE government is considered to have a consistent policy-making agenda. The country is also one
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Comparative Financial Analysis of Ryanair & EasyJet for financial years ending 2010‚ 2011 and 2012. Submitted by Muhammad Sufyan Sadiq CONTENTS Chapter No. Topics Page No. 1 Executive Summary ---------------------------------------------------------------------- -------------- 3 2 Introduction ------------------------------------------------------------------------------- 6 3 PESTEL Analysis ------------------------------------------------------------------------
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Pestel Analysis of Genting Group Political : Had top political support from Tunku Abdul Rahman. One and only casino in Malaysia issued with a gaming license Economic : Key economic contributor to the tourism industry in Malaysia - registering a new high of 19.6 million visitors in year 2007. Creation of vast job opportunities – provided leisure-related jobs to over 13‚000 people (mainly Malaysians) Social : Genting has become the ‘city of entertainment’ and have thus attracted visitors from
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Dogfight over Europe: Ryanair (A) 1) What is your assesment of Ryanair´s launch strategy? The Ryanair’s launch strategy was not the best for that moment. They began flying between Ireland and London‚ in a very saturated market‚ which competed with two strong companies owned by the government and with great experience: Aer Lingus and British Airways (who also had come together to improve their perform). And also entered the market independent carriers Such as British Midland. Another important
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Report: An Analysis of Ryanair’s business environment Introduction: Ryanair is Europe’s leading low cost airline. It currently operates over 1600 flights per day to 180 destinations in 29 countries. It has achieved this through developing and marketing itself as Europe’s only ultra-low cost carrier (ULCC). This has seen its profits rise by 13% for the fiscal year ending 2013 to over €569million and its passenger traffic grow by 5% to over 79.3 million people‚ this being in spite of an increase
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NOKIA’S PESTEL ANALYSIS Political: As markets are deregulates both operators and manufacturers are free to act independently of government intervention. In Countries like India and China where Partial regulations exist‚ government intervention does take place. That is why‚ Nokia can sell as much as they want‚ without restrictions. Economics: With incomes rising‚ people have more disposable income‚ which enables consumers to be more selective with their choice of mobile phone‚ looking to
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very important when a small company like RyanAir is entering a market where Aer Lingus and BA pretty much own the market. 2. How do you expect the incumbents to respond? Why? I would expect the incumbents to lower their prices for tickets for the London-Dublin route to try and keep RyanAir from gaining a significant portion of the market share. This price cut would eat into the immediate financials of these two companies but if they don’t do this‚ RyanAir will pose a bigger threat when they gain
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PESTEL Analysis on RIM – Research in motion – Blackberry Political * China‚ India and UAE have raised concerns over security features of blackberry as it is harder to monitor for government authorities. * EU countries such as UK and Germany have imposed hygiene and safety regulations for the manufacturers e.g. usage of toxic contents‚ energy usage and recycling. * Backberry came under fire when the London riots took place and they had to suspend their messaging services to stop people
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