Introduction Emirates Airlines (also known as Fly Emirates) is a major airline in the Middle East‚ and a subsidiary of The Emirates Group. It is the national airline of Dubai‚ United Arab Emirates and operates over 1‚990 passenger flights per week‚ from its hub at Dubai International Airport‚ to 157 destinations in 55countries across 6 continents. The company also operates four of the world’s longest non-stop commercial flights from Dubai to Los Angeles‚ São Paulo‚ Houston‚ and San Francisco‚ all
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�� Case Analysis Strategic Marketing in Asia ~ CATHAY PACIFIC ~ INTRODUCTION Since its establishment in 1946‚ Cathay Pacific has been a profitable airline company‚ which experienced periodical growth. In 1998 however‚ the airline experienced a loss of US $70 million‚ a stark contrast from earning $218 million in profits in the previous year. For Cathay Pacific‚ this was the first loss experienced by the air carrier since 1963�. Cathay Pacific ’s economic hardship was mainly the result of a
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Introduction Cathay Pacific‚ based in Hong Kong‚ is an Asian commercial airline founded in 1946. The company offers passenger services and cargo services to 120 destinations world-wide (Cathay Pacific‚ 2010). Airline business has been noted to be the most competitive business in the world. Market executives should be competitive to cope with the challenges of this kind of business. Porter’s Five Forces model applied to the organization 1. Traditional Competitors Airline business is
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Cathay Pacific Airlines Cathay Pacific has been serving and growing with Hong Kong for 60 years. Being as the world’s largest international cargo airline and the world’s busiest airport in terms of cargo traffic‚ Cathay Pacific is one of the seven airlines to be ranked as a 5-star airline by Skytrax in 2009. Affected by the unstable global situation of political‚ economic and cultural‚ each single change of general environment may cause significant influence of airline industry. Therefore‚ to
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PESTEL analysis is factors that may affect the business environment during operation. The factors determine to understand the organization that impacts the strategy and technology information and could use for decision-making (Yeates and Wakefield 2004 p. 265). Emirates find a broad range of environmental factors from outside of the business is being undertaken‚ ranging from political‚ economic‚ social‚ technological‚ environmental and legal (Yeates and Wakefield 2004 p. 265). The main environmental
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Strengths Cathay pacific is one of the exalted names in the airline industry. It serves in 5 continents‚ 36 countries‚ and 155 destinations. It has been operating for over 66 years and it has developed its own royalty customers. Cathay pacific offers its passengers the opportunity to travel in a class of their own choice by providing various classes; such as‚ first class‚ business class‚ economic class‚ etc. It allows its consumers to update about flight arrivals and departures information about
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[pic] People‚ They make an airline. Cathay Pacific is an international flag carrier of Hong Kong. The airline was founded in 1946 and it’s located at Hong Kong International Airport. Its major shareholders are Swire Pacific and Air China. The airline’s operations include scheduled passenger and cargo services to 168 destinations in 42 countries worldwide. Cathay Pacific currently holds the title of the world’s fourth airline awards‚ measured in terms of satisfaction levels of business and
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Cathay Pacific 1. Strategically evaluation the airlines based on your choice using the SWOT analysis. SWOT are meaning of the Strengths‚ Weaknesses‚ Opportunities and Threats. First‚ we discuss the strengths of Cathay Pacific. Cathay Pacific established in 1946‚ it’s a long history experience base on Hong Kong. It is a large-scale international airline around the world‚ includes flights to Asia‚ Europe‚ Africa and USA. The services that this airline provides are passenger transport and cargo
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Value * Rareness * Limitability * Substitutability 4. SWOT analysis P.7 - 9 * Strengths * Weakness * Opportunities * Threats 5. Corporate strategy P.10 - 11 6. Reason behind the corporate strategy P.12 - 13 7. Recommendations and rationale on its corporate strategy P.14 - 15 Company Profile Cathay Pacific is an international airline registered and based in Hong Kong‚ offering scheduled passenger and
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Emirates Airlines is one of the major airlines that based in Dubai‚ United Arab Emirates. It is a branch of the Emirates Group‚ which is owned by the government of Dubai’s Investment Corporation of Dubai. Emirates Airlines has launched operations with two aircrafts in 1985. Currently‚ Emirates Airlines fly over to 100 destinations in sixty countries with a fleet of 137 aircrafts. Each week‚ almost seven hundred flights depart from Dubai on their way to their destinations on six continents. Furthermore
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