EMIRATES airline vs air Arabia airline Customer relationship management (CRM) is a widely-implemented strategy for managing a company’s interactions with customers‚ clients and sales prospects. It involves using technology to organize‚ automate‚ and synchronize business processes—principally sales activities‚ but also those for marketing‚ customer service‚ and technical support. The overall goals are to find‚ attract‚ and win new clients‚ nurture and retain those the company already has‚ entice
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Cathay Pacific 1. Case Summary I. Problem Statement (briefly discuss the main decision‚ problem or opportunity that management is faced with in this case) Cathay Pacific Airways‚ founded in 1946‚ is a multibillion dollar company headquartered in Hong Kong. Between 1946 and the late 1970s Cathay Pacific developed in house cutting edge IT systems such as flight simulators and a reservation system. During the 1980s when deregulation caused a highly competitive environment‚ cutting costs became
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CATHAY PACIFIC‚ founded by Roy.C.Farrell and Sydney H de Kantzow in 1946. It is now an international airline registered and based in Hong Kong serving over 180 destinations in more than 40 countries. It is more like an Oligopoly company because even though it is already a giant in financial and market network‚ small airlines firm could still come in and challenge its places but only in a short run. Cathay Pacific provides both airline business and non-airline business such as passengers
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Financial numbers past five years: 1. Total Sales (US$M) | 2009 | 2008 | 2007 | 2006 | 2005 | Sales | 8587 | 11098 | 9661 | 7793 | 6527 | Sales comprises revenue and surcharges from transportation services‚ airline catering‚ recoveries and other services provided to third parties. As we can see‚ the whole trend is increas with a peak in 2008 of US$11098‚ and a big down in 2009 with US$8587. 2. Total Comprehensensive Profit | 2009 | 2008 | 2007 | 2006 | 2005 | Profit | 729 | (1209) |
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General Environment Analysis for the Cathay Pacific Airlines With headquarter and airline hub located in Hong Kong‚ the general environment of Hong Kong has significant effect on Cathay Pacific. It is crucial to analyze the key trends and events of the six segments of Hong Kong general environment in order to adjust the firm strategy of Cathay Pacific. The six segments are sociocultural‚ demographic‚ political or legal‚ technological‚ economic and global. The Sociocultural Segment The value
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Situation Analysis: Entrepreneur Robert Deluce introduced Porter Airlines in 2006 aiming to create a higher value experience for its customers compared to other major players and competitors in the Canadian airline industry such as Air Canada and West Jet. The brand image is designed to provide upscale and refined service to its customers‚ giving the sense of traveling in first class with free amenities that competitors provide at very high prices such as meals‚ beverages‚ wine‚ etc. Even thought
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Part 1HistoryIn 1946 two ex air force pilots Roy Farrell and Sydney de Kantzow founded Cathay Pacific in Hong Kong. Both of them contributed HK$1 so that their new found airline could be registered. Even though at first it was based in Shanghai‚ both founders shifted to Hong Kong where they established Cathay Pacific. According to Gavin (1988) 1960 was a good and prosperous year for the airline as they bought their rivals Hong Kong Airways. By 1964 it had more then a million customers. The and by
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AVIATION SPARE PARTS SUPPLY CHAIN MANAGEMENT OPTIMISATION AT CATHAY PACIFIC AIRWAYS LIMITED GROUP - 1 INTRODUCTION • Founded in Hong Kong on 24 Sep 1946 • Swipe Group acquired it in 1948 • Voted airline of the year in 2005 and 2006 by different magazines • 25000 staffs worldwide • In the next 5 years 46 new planes with 3 new models to be delivered. Spare Parts Classification Spares are divided into 5 classes in terms of function 1. Rotable (Repairable with longer life span) 2. Repairable (Repairable
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1. Cathay Pacific implemented outsourcing of nonstrategic functions to contractors with their own individual vertical specialization so that Cathay can focus on its core aviation competencies. Outsourcing was bridging gap between the IM department and business side. “Systems development and Support” was changed to “System Delivery” as it started to focus on delivering IT systems to business units rather than writing code and developing applications so that systems can be delivered faster with less
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Assignment On Strategic Management Of Emirates Airlines Course Title: Strategic Management Course No: 409 Submitted To: Tanvir M H Arif Associate Professor Department of Finance & Banking. University of Chittagong. Submitted By: Group: B.B.A. (4th Year)-Mid Term Session: 2008-2009 Department
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