PESTEL ANALYSIS OF EUROPEAN BREWING INDUSTRY Political * Government organising public events in order to make public aware about the effects of alcohol consumption on the health. * Government is imposing restrictions on consumption of beer and alcohol products. * If anyone is influenced by alcohol in doing crime they are fined with high penalty. This initiative taken by the government was one of the reasons that transformed the buying behaviour of European market. Though would be classified
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Qualitative Analysis Long-Term Debt The advantage of a long-term debt financing option‚ in this case‚ is the attractive rate of interest Metropolitan Life is willing to offer. However‚ their offer comes with some conditions: An upfront free of 200‚000 common shares is required. In terms of operations‚ the capital budget would not be able to exceed the forecasted budget. No acquisitions could be made without the approval of Metropolitan Life. No change could be made to the current compensation
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The PESTEL framework is designed to provide managers with an analytical tool to identify different macro-environmental factors that may affect business strategies‚ and to assess how different environmental factors may influence business performance now and in the future. The PESTEL Framework includes six types of important environmental influences: political‚ economic‚ social‚ technological‚ environmental and legal. These factors should not be seen as independent factors. Factors such as
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PESTEL analysis Political/Legal Environment Over the past several years‚ there has seen a plethora of patent lawsuits within the smartphone industry. In the highlycompetitive environment‚ manufacturers of handsets have been aggressive in protecting their intellectual properties by suingcompetitors by claiming infringements on patents. For example‚ in March 2010‚ Apple sued HTC for allegedly infringing on20 Apple patents (Weil‚ 2010). Apple also sued Nokia in 2010 for similar patent infringements("Patent
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PART A: PESTEL analysis on the external business environment of Malaysia based whisky industry. Political factors • According to International Trade and Industry Minister Datuk Mustapa Mohamed (2010)‚ there will be no tariff reduction on the export of alcohol from Malaysia. This will become a threat to the whisky industry in Malaysia as the price of the whisky will remain high in global market and thus they will lose the competitive advantage on it. The demand of their products will drop as the
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(Seminar Case Study‚ 2013). The first question is as follows; ’With reference to the Airline Industry and Ryanair cases analyse the competitive environment of the European airline industry in which Ryanair operates’. Introduction European Airline Industry is controlled by the Association of European Airlines which operates together with 31 most popular airlines and has been supporting the industry over 50 years. In order to sustain constant growth AEA works in partnership with the EU Union (AEA
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The political and legal environment In the aftermath of the credit crisis‚ governments and regulators are strengthening consumer protections and promoting the concept of responsible lending; new developments are being made with the customer’s interests in mind‚ ensuring that the customer is in control of their own finances‚. The Consumer Credit Act section 75 provides added protection to consumers‚ offered for transactions over £100. It is notable that higher earners‚ are among the financially savvy
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plays very crucial role. In this external environment there are several forces which affects company’s decision making policies very deeply and political‚ economic‚ social‚ technological‚ environmental and legal are those main forces (according to the pestel model). So we will analyse how these forces affects working and decision making of Maruti Suzuki. POLITICAL FACTORS: - As Maruti Suzuki is an automobile company various govt. policies regarding export duties‚ taxes‚ labour laws‚ tariffs affects
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which current and potential customers’ demands are satisfied depends on the marketing mix of the organisation’s products and services: • Traditionally 4 elements of the mix - Product‚ Price‚ Promotion and Place • In the modern travel and tourism industry its usual to look at 6 Product or service • Quality • Value • Lifecycle • Perish ability • Differentiation • Niche Price • Seasonality • Strategies • Competitor analysis • Loss leadership • Skimming Promotion • Advertising • Endorsements
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Contents PESTEL Analysis 2 Political environment: 2 Economic environment: 2 Social Environment: 2 Technological environment: 2 Environmental factors: 3 Legal factors: 3 Competitors 4 Target Group for Skoda Octavia 5 Skoda’s success can be seen in these accomplishments: 5 Let’s focus on Skoda Octavia 6 SWOT analysis 8 The external analysis of Skoda involves the political‚ economic‚ social‚ technological and legal environment‚ the changes that occur in those‚ and how they influence the company
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