内容 • Introduction Group Research and Volkswagen Research Lab China (VRC) 大众汽车集团研发中心概况和大众汽车中国研究实验室(VRC)介绍 • Volkswagens Strategy for Powertrains and Fuel 大众汽车的动力总成及燃料战略 • Blue Motion Technologies 蓝驱技术 • Hybrid Technologies 混合动力技术 • Electrotraction 电驱动技术 • Hydrogen Technologies 氢技术 • Modular Toolbox 模块化设计矩阵 • Conclusion 结论 Dr. Tobias Giebel Tobias Giebel 博士 The Volkswagen Portfolio of Products 大众汽车的产品系列 Dr. Tobias Giebel Tobias Giebel 博士 The Volkswagen Group Research 大众汽车集团的研发中心 Research
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Faisal Alotaibi Communication Across Cultures Professor Gay Feb. 13th‚ 2015 The Force: Volkswagen Link of the ad: https://www.youtube.com/watch?v=R55e-uHQna Who created this message? The Force is a TV Ad to promote VW’s Passat. It was created by advertisement agency that is called “Donny Duetcsh” or simply known as “Duestch”. What creative techniques are used to attract my attention? They used the famous and iconic John William’s music score “The Imperial March” in the popular franchise of Star
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1) Analyze the buyer decision process of a traditional Porsche customer. For products purchase‚ a customer who needs a certain product does not straight jump to purchase decision as right decision would not be so easily made‚ especially for high involvement products such as cars. The buyer decision process is the decision making process undertaken by consumers‚ which consists of five stages: problem recognition‚ information search‚ alternative evaluation‚ purchase decision‚ and lastly post-purchase
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PESTEL Analysis The PESTEL framework evaluates the external environment variables to identify general opportunities and risks of particular strategies. 3.1 Political With selling cars in 17 countries ‚Tesla Motors has to deal with distinctive political patterns influencing its business operations.One of the major political factors affecting the industry is environmental protection laws to induce production of more environmental cars to meet strict emission levels. The second important factor is US government energy loan programs for
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simple company by product line‚ having three existing and one newly proposed products: • • • • 911 – the only model produced and assembled completely by Porsche Boxster – licensed manufacturing with Valmet of Finland Cayenne – co-manufactured with Volkswagen of Germany Panamera – to be completely Porsche (at least that’s the plan) Will Porsche’s new strategy actually create shareholder value? • • • • Porsche’s profitability has been extremely impressive over the past decade – particularly for an
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International Staffing Policies Ethnocentric is a staffing policy that is used in companies that has primarily international strategic orientation. This policy is generally adopted by headquarters by sending employees from the home or parent countries to the host country. This approach is used best in some situations such as‚ a team is sent from the home country to help setting up a new plant as well as train subsidiary personnel to use new system. The benefit of having staffs from home country
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PESTEL-analysis for shipbuilding industry at the Russian Far East Group of factors Representation Conclusion (O/T) Political factors Governmental policy Tax policy Russian – Chinese and Russian-South Korean relationships Level governmental subsidies World Oil & Gas market Concentration of governmental efforts for construction and development of infrastructure of Russian fleet. Maintenance of good technical condition of Russian fleet for successful completing of its goals and
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in the global marketing is extremely challenging. Discuss the major political‚ economic‚ socio-cultural‚ technological‚ legal and ecological challenges that a global marketing manager may have to contend with? The following analysis known as the PESTEL analysis is a framework used to scan the organization’s external macro environment which refers to forces that are part of the larger society and affect the micro environment. Selling and marketing goods in the global market intensifies these issues
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Wells Fargo‚ Samsung and Volkswagen all were hit with major problems within the company and because they all were well-known companies this had a major effect on them. Which question their ability to withhold their brand standards as before back in their loyal customers and potential customers? Well Fargo came across as an ethical issue‚ which is under one of three ethical concerns related with employers: cheating‚ misuse of company resources and inappropriate relationships with other employees and
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October 22nd‚ 2013 [International Accounting and financial statement] Case 2 “Volkswagen Group” Questions and Answers 1. Based on the information provided in the chapter‚ describe the basic features of German accounting at the time Volkswagen adopted IAS. What development factors cause these features? APPUNTI DA FARE IAS compliant In 2001 first consolidated financial statement All mandatory requirements fulfilled IAS 12 and IAS 39 already fulfilled in 2000 financials Clear and fair
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