PART A: PESTEL analysis on the external business environment of Malaysia based whisky industry. Political factors • According to International Trade and Industry Minister Datuk Mustapa Mohamed (2010)‚ there will be no tariff reduction on the export of alcohol from Malaysia. This will become a threat to the whisky industry in Malaysia as the price of the whisky will remain high in global market and thus they will lose the competitive advantage on it. The demand of their products will drop as the
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Whisky (Scottish English) or whiskey (Irish English) is a type of alcoholic beverage distilled from fermented grain mash. Different grains are used for different varieties‚ including barley‚ malted barley‚ rye‚ malted rye‚ wheat‚ and maize (corn). Whisky is aged in wooden casks‚ made generally of white oak‚ except that in the United States corn whiskey need not be aged. Whisky is a strictly regulated spirit worldwide with many competing denominations of origin and many classes and types. The unifying
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What is a Single Malt Scotch Whisky ? | | A Single Malt Scotch Whisky is the product of one specific distillery and has not been mixed with whisky from any other distilleries. The greatest concentration of malt whisky distilleries can be found in the Speyside region of north-east Scotland‚ with Highland‚ Lowland and Islay being the other main malt whisky producing zones. Each of these regions has its own particular distinctive style of malt whisky and although it is not possible for two malts
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MKTG 111 Group Portfolio Assignment Canadian Club Whisky December 9‚ 2011 Table of Contents Introduction 3 Overview 3 Strategic Analysis 4 Recommendations 5 Competitive Analysis 8 Target Market Analysis 9 Positioning Statement and Positioning Map 10 Marketing Communications Analysis 15 SWOT Analysis 17 Bibliography 18 Introduction The popularity and worldwide success of Canadian Club can be attributed to more than just its great flavour. Review of key marketing components
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Term Paper on ‘Signature Whisky’ Abstract The term paper on ‘Signature Whisky’ presents information regarding the brand Signature Whisky ‚ its history‚ development‚ success story and how it repositioned itself in the market to gain the brand equity. The brand is associated with some of the premium lifestyle events of the country like McDowell Signature Indian Derby‚ racing event in the country‚ IPL Signature Fashion Tour and various other events in the country. All this has resulted into a great
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Up Tartans in Thailand - Pernod Ricard’s Thai Whisky War of 2007 Case Facts Thailand * World’s 21st most populous country with 64 million residents * Most of the population was rural‚ with only 33 percent living in urban areas‚ and increasing at a rate of 1.7 percent per year * One of the most attractive East Asian markets with foreign investment-friendly policies and an established infrastructure Scotch Industry Landscape * Whisky distilled in Scotland could legally bear the
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LANCASTER UNIVERSITY MANAGEMENT SCHOOL | Report On the Case Study Analysis on Canadian Club Whisky – The ‘Damn Right Campaign’ - | MKTG403 (2) – Consumer Behavior Dr Maria Piacentini MSc in Advanced Marketing Management 2010/11 | | Group
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Cannery Row By John Steinbeck In Cannery Row‚ John Steinbeck describes the unholy community of 1920s Monterey‚ California. Cannery Row is a street that depends on canning sardines. It is where all the outcasts of society reside. Steinbeck himself‚ in the first sentence of the book‚ describes Cannery Row as "a poem‚ a stink‚ a grating noise‚ a quality of light‚ a tone‚ a habit‚ a nostalgia‚ a dream." Lee Chong‚ the owner of the local grocery‚ Dora‚ the owner of the Bear Flag Restaurant
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capita. http://www.livemint.com/articles/2011/11/23210054/B oom-time-for-country-liquor.html * 4. Industry Structure Alcoholic beverages (8500 Crore) IMFL Country Liquor Rs 6150 Crore Rs 2350 CroreBrown Spirits White Spirits Licensed Illicit Whisky Vodka Brandy Gin Rum http://www.livemint.com/articles/2011/11/23210054/ Boom-time-for-country-liquor.html * 5. Major Competitors Manufacturer Brands United Breweries (UB) Group( Bangalore) King Fisher‚ Kalyani Black Label‚ Signature‚ Blue Riband
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Jennifer Hammond Dr. Hopkins English 1102 18 August 2011 Conclusion: The Chaser A chaser is something you drink such as beer or soda which follows a shot of whiskey or hard liquor. The purpose of the chaser is to wash away the sharp sting of the harsh whiskey. Alan Austen is a young man who is looking for a magical elixir. He has been referred to and seeks out help from an older gentleman
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