Report On “Customer based Brand Equity in Motor Bike Sector (Focusing on Bajaj Pulsar)” Report On “Customer based Brand Equity in Motor Bike Sector (Focusing on Bajaj Pulsar)” SUBMITTED TO Abdullah Mohammed Ibrahim Assistant Professor Department of Business administration Northern Bangladesh University SUBMITTED BY Name ID Section Semester Subrata Karmakar BBA 080202759 B Spring 2011 Nazmul Hasan Zubran BBA
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Market‚ Industry and Competitive Analysis of Yamaha Indonesia Industry Analysis: PORTER’S 5 FORCES MODEL Threat of New Entrants : LOW In the Indonesia motorcycle market‚ several significant barriers to entry exist‚ making it difficult for new competitors to enter the market easily. The Political/Legal barrier to entry is perhaps the most significant one. Unlike other industries in Indonesia‚ the automotive industry is highly regulated. The Indonesian Government imposed a complete ban on
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in 1955 by Yamaha. The YA-1 had a 125cc 2 stroke motor that perform quite well but riders had to wait over a decade later for Yamaha to produce the DT1 in 1968. It wasn’t until 1973 when Honda produced the very first ever off road motorcycle platform. The Elsinore CR250M was a revolutionary “dirt bike” known as the bike that put Honda ahead of the industrial power curve. Dirt bikes produced
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Case study 1.4 Steinway & sons Internationalizing the piano business Steinway & sons(www. Steinway.com) remains one of the best- known producers of concert pianos in the world . throughout the course of its 150-year history the company has shown a distinctive talent for innovation and quality workmanship as evidenced by its 120patents .in an age of mass production Steinway continues to build a limited number of handmade pianos . Steinway & sons was founded in 1853 by German immigrant
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making. They have three lines which is grand piano‚ vertical piano‚ and Boston piano. Among those‚ they are the strongest producer of grand piano line. Q1. Major players & scope of the industry & 5 forces model The major players are Baldwin‚ Yamaha‚ Kawai‚ etc‚ and I will discuss below in 5 forces model section of Industrial rivalry. Scope of the industry includes vertical pianos and grand pianos. In Steinway‚ they manufacture verticals‚ grands‚ and concert grand pianos. The scale of sales in
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Analysis that analyses Honda Vietnam’s missions and objectives. The next part identifies the environment elements around the company that can affect its product – Air Blade. Additionally‚ Air Blade’s market position and main competitors‚ which are Yamaha Nouvo LX and SYM Attila Elizabeth‚ will be mentioned in the third part. As well‚ Customer analysis is also an important part that considers the new scooter’s market segmentations: demographic‚ geographic‚ behavioral and psychographic. This report
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RESUME ADARSH INAMDAR C/o. B. G. Dalvi 63/463‚ Sant Tukaram Nagar‚ E-mail Id : adarsh.inamdar@gmail.com Vallabhanagar‚ Pimpri‚ Pune – 18. Mob.: 9421924608‚ 9890997040 ____________________________________________________________________ OBJECTIVE : Seeking a responsibly position as a professional to utilize my skill and abilities in a industry that offers a growth oriented and challenging environment QUALIFICATION : Diploma in Electrical & Electronics Engineering with 51.5% in May 2002. (Board
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Market Segmentation Market segmentation is a strategy which divides a target market into subset according to consumer needs and desires and applicable for the good relevant and services. It depends only on the specific characteristics of the products and this subset is divided according to the criteria of age and gender. Campaign can designed a target which specific consumer segments can desire. A successful market segmentation and differentiation can give a firm a commercial advantage. Market
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and kinetic challenger . 2000: There was a entry of new companies like TVS ‚ Yamaha ‚ (Lohia Motors) . Hero Honda launched Joy‚ Passion ‚ and a remodeled Street. Bajaj launched KB Eliminator ‚ KB Caliber Chroma ‚ KB Aspire and KB Acer . LML came up with Adreno and Energy . Escorts Yamaha launched Crux and TVS Group launched Fiero . 2001: Bajaj launched the Pulsar range . TVS launched Victor 110cc .Yamaha upgraded the Crux version with Crux R. Kinetic engineering launched the GF125 and
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On Friday‚ 1-15-2016‚ I‚ Investigator Torres‚ met with Human Resource Generalist Ms. Marisol Castaneda at Yamaha Motors Corporation at 6555 Katella Ave.‚ Cypress‚ CA 90630. After a brief discussion‚ she agreed to provide a recorded statement. The details of the recorded statement are as follows: Ms. Castaneda has been the Human Resource Generalist for Yamaha Motors Corporation for approximately ten years. On 11-24-2015‚ Ms. Castaneda stated she conducted a follow up on an email she received from
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