PESTLE Analysis Politics The political power is extremely centralized in the government and it is a bureaucratic country. Although the elections are being held often‚ the offices are mostly assigned instead of elected. The government put efforts in communicating the decisions and policies to the public instead of gathering their opinion. The reason of that is after the "Depoliticize" the power structure in 1965‚ the government is convinced by a concept that a city state without natural resources
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industry by identify and analysis those five forces(appendix) and thus determine strengths and weaknesses of the industry. Those five forces are now used to determined Air Asia’s strengths and weaknesses which are shown as below: Threat of Entry There is a high barrier entering airlines industry since it requires high capital to set up everything such as purchase or lease air craft‚ set up office‚ hire staffs‚ and etc. Thus‚ this has reduced the treat to Air Asia. Moreover‚ brand awareness
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Chapter 13 Communicating Customer Value: Personal Selling and Direct Marketing GENERAL CONTENT: Multiple-Choice Questions 1. These employees are well-educated‚ well-trained professionals who work to build and maintain long-term customer relationships by listening to their customers‚ assessing customer needs‚ and organizing the company’s efforts to solve customer problems. Who are these employees? a. Managers. b. Missionary salespeople. c. Salespeople.
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What is PESTLE Analysis? PESTLE analysis‚ which is sometimes referred as PEST analysis‚ is a concept in marketing principles. Moreover‚ this concept is used as a tool by companies to track the environment they’re operating in or are planning to launch a new project/product/service etc. 1. Political: These factors determine the extent to which a government may influence the economy or a certain industry. [For example] a government may impose a new tax or duty due to which entire revenue generating
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LALA LAJPATRAI COLLEGE MAHALAXMI MUMBAI-400 034 TOPIC- Pestle Analysis of Germany SEMESTER-VI ACADEMIC YEAR- 2012/13 Submitted By:- Karan Marwah-10111150 Rajendra Singh-10111318 Date:- / /2013 Sign:- PESTLE Analysis of Germany Overall‚ Germany is a stable innovation driven economy with a strong democratic system and a highly competitive economy. The aging population as well as the European sovereign debt crisis pose current
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PESTEL analysis of the macro-environment There are many factors in the macro-environment that will effect the decisions of the managers of any organisation. Tax changes‚ new laws‚ trade barriers‚ demographic change and government policy changes are all examples of macro change. To help analyse these factors managers can categorise them using the PESTEL model. This classification distinguishes between: . Political factors. These refer to government policy such as the degree of intervention (interference)
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Air Asia: Strategic management report Intoduction Air Asia was founded in 1993 and has since grown to be one of the biggest airlines in the world. It initially operated in Malaysia and currently operates in over 25 countries (Ricart and Wang 2005). It began operations in October 1996‚ operating out of Kuala Lumpur as its central location (Ricart and Wang 2005). The airline was bought by Tune Air in 2001 for one ringgit‚ the equivalent of 0.26 US cents‚ at a time when the company had $10.5 million
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Table of Contents Introduction 1 Background 2 SWOT’S analysis 2 Market segmentation/ target market 3 Marketing Mix 4 Product 4 Prices 4 Place 5 Promotion 5 Suggestions 5 Conclusion 6 Referencing 6 Introduction Marketing is defined as the process which companies create value for customers and build strong customer relationships. (Kotler & Armstrong‚ 2010).Nowadays‚ the competition among airline industries is very challenging
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PESTLE ANALYSIS McDonald¶s Presented byDHIRAJ KUMAR >> 0 >> 1 >> 2 >> 3 >> 4 >> >> 0 >> 1 >> 2 >> 3 >> 4 >> >> 0 >> 1 >> 2 >> 3 >> 4 >> >> 0 >> 1 >> 2 >> 3 >> 4 >> >> 0 >> 1 >> 2 >> 3 >> 4 >> >> 0 >> 1 >> 2 >> 3 >> 4 >> >> 0 >> 1 >> 2 >> 3 >> 4 >> >> 0 >> 1 >> 2 >> 3
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Macro-Environment Analysis for AirAsia The factors of Macro-enviroment suggest that there is a huge scope of growth for AirAsia in Asia. The huge population with rise in middle class and a lot of disposable income together with the absence of affordable forms of transportation post a high demand for AirAsia as a low cost airline. It is also anticipated that due to the rapid urbanization trends the air travel market will continue to grow at a fast pace. The geographical structure of Asia which is archipelago
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