Carrefour is one of the largest hypermarket chains that exist around the globe. It originated in France‚ Marcel Fournier‚ Denis Defforey and Jacques Defforey was the creators of Carrefour. Carrefour is the pioneer retailer in Europe and the second one around the world. This hypermarket has been expanding around Europe. It also spread elsewhere through its partners and franchisees‚ such as the stores that exist in Egypt. Entering Carrefour store means that you’ll get to experience top quality products
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Government’s focus on equitable growth--The Chinese government has been very keen on the implementation of high growth policies since the beginning of 1986‚ and has thus consistently followed policies that are favourable to trade and conducive to a free-market environment. Improving relations with APEC--The Chinese government has renewed its efforts to form new international relationships‚ along with strengthening existing ties with countries such as the US‚ Russia and the UK. China is at the
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MANAGEMENT 210 Table of contents EXECUTIVE SUMMARY---------------------------------------------------------------------page 3 INRODUCTION--------------------------------------------------------------------------------page 4 INTERNAL ENVIRONMENTS---------------------------------------------------------------page 5 EQUIPMENT-----------------------------------------------------------------------------------page
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PESTLE ANALYSING FOR SINGAPORE AIRLINE Student name: Xia Zi Wen Course: Advanced Diploma Module: corporate strategy 1.0 Introduction In this essay‚ I am going to analyse the state of the market and prospects for the Singapore airline industry‚ especially on Singapore Airline‚ by using PESTLE tool. 1.1 Background Singapore Airline’s history can be tracked down to 1st May 1947‚ and more new aircraft were added to Singapore Airline (Malaysia-Singapore Airline) in the 1950s to 1960s
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Asia. The company operates its stores under 17 banners‚ including hypermarkets (Carrefour)‚ supermarkets (Champion‚ GB‚ GS‚ Norte)‚convenience stores (8 á Huit‚ SHOPI‚ Marché Plus)‚ hard discount stores (Dia%‚ Ed)‚ cash-and-carry stores (Promocash)‚ mini markets (PROXi) and food service stores (Prodirest). Other banners of the company include Puntocash‚ docks MARKET and an online store. SWOT analysis Since 2004‚ Carrefour has been in a re-launching process‚ because of a growing competition both on
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Unilever Financial Analysis Thuy Tran Tania Vaswani Pardis Anvari Taran Kandhari 13981068 14042506 14105445 14008599 1 Table of Contents 1-Executive summary ......................................................................................................................... 3 2-Introduction ..................................................................................................................................... 4 2.1-About FMCG Industry.............................
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• 2.1 PEST-analysis In the following‚ the analysis of the political‚ economic‚ social and technological factors leads to a description of the macro environment of the computer industry. a) Political Political factors include government regulations and legal issues determining the conditions under which companies have to operate. In this field‚ the computer industry has to face certain restraints. Problems can arise in countries where political stability is not guaranteed‚ no matter whether
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Global Marketing Strategy Carrefour is one of the hypermarket that offers a wild range of products such as grocery product‚ clothing‚ consumer goods and household appliances besides these commodity products‚ It is able to satisfy all of the customers’ need in only one trip. On the other hands‚ Carrefour offers some healthy product such as organic products for health-conscious customers. In its operation‚ Carrefour adhere to the concept of “fresh quality product at discounted price and direct from
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The first part of this assignment based around the case study of Carrefour in Russia is to analyse the macro environment in Russia at the time of the case. Opportunities and challenges associated with that environment will also be considered. The best way to understand the macro environment in Russia is to carry out a PEST analysis. PEST stands for the political‚ economic‚ social and technological environments. This type of analysis can be considered an external appraisal of the business. The aim
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Contents 1. Introduction 1.1 Background 1.1.1 The development and history of Wal-Mart 1.1.2 The development and history of Carrefour 1.2 Definition 1.3 Objectives 2. 4Ps of Wal-Mart and Carrefour 2.1 The similarities and differences about pricing strategy 2.1.1 Wal-Mart’s pricing strategy 2.1.2 Carrefour’s pricing strategy 2.1.3 similarities and differences 2.2 The similarities and differences about placing strategy 2.2.1 Wal-Mart’s placing
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