A Comparative Study of Asia Strategy: Wal-Mart versus Carrefour Miao-Que Lin Fu Jen Catholic University‚ China. Wen-Kuei Liang Tatung University‚ China. Abstract Wal-Mart‚ the number one retailer in the world‚ persistently maintain three fundamental beliefs—respect everyone‚ total-solution service‚ and in search of highest quality—to shape their unique corporate culture. They insist lowest price every day‚ carry out total solution services‚ effectively control the cost of global logistics
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Economic factors Tourism and service industries are two biggest sectors in Bora Bora‚ French Polynesia‚ about 40 percent of employees work in the Service sector. In 1997‚ almost eighty percent of the whole GDP in this country was from service sector. During the end of the last millennium‚ there has been a huge economic decline in the whole French Polynesia‚ mainly in Tahiti and Bora Bora. But with the economic help of France and clearing the rumors of nuclear experiences the country’s economy
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ABSTRACT This study was set out to compare the promotion and advertising strategies used by Tesco and Carrefour hypermarkets in Malaysia. Various selection of relevant literature was sought to establish a solid framework. Through a survey which covered a sample population of 30 respondents‚ the study was able to determine that Tesco seems to be more popular compared to Carrefour. It highlighted that effective advertising and promotion strategies have contributed to the hypermarket’s popularity.
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organizational goal‚ it is important to give a single direction to all efforts. It is done by strategy formulation and implementation. Strategy formulation is based on external and internal analysis of organization. These analysis is done by SWOT‚ porter five forces‚ value chain‚ McKinsley Framework and Pestle analysis. These are renowned managerial tools
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Introduction This paper shall involve and include a discussion and analysis of the macro environment of business using the extended PESTLE tool and an analysis of the micro environment in which the business operates by use of the Porters Five Forces Model as a tool. From the analysis of the micro environment of the business‚ one trend and one crisis will be identified and there will include a short strategy in which the business can address each of these issues. In this case‚ the situation surrounding
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Around the World Through the Greening Retail program‚ 15 leading retailers were interviewed about their best environmental practices‚ including Marks & Spencer. Other retailers participating in the interviews were: • • • • • AEON Alliance Boots Carrefour H-E-B Home Depot • • • • • IKEA LUSH Monoprix Monsoon Accessorize Mountain Equipment Co-op • • • • Musgrave Group Tesco Wal-Mart Woolworths Australia Partners Ted Rogers School of Management‚ Ryerson University Centre for the Study
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CONTENT 1. Introduction 1 2. Brief History and Strategic Challenges 1 3. PESTLE Analysis 3 4. Five Forces Analysis 4 5. SWOT Analysis 6 6. Generic Strategy 8 7. Recommendations 9 8. Conclusion 10 9. Bibliography 11 1.0 Introduction For the fiscal year of 2010‚ Procter & Gamble witnessed an increase on net sales by 3% to $78.9 billion and a 4% increase in unit volume (Deloitte‚ 2010). Under the unfavourable environment of global recession‚ P&G has successfully retained
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“ IMPLEMENTASI STRATEGI SUPPLY CHAIN MANAGEMENT DENGAN METODE JUST IN TIME DAN SISTEM INFORMASI TERINTEGRASI PADA PERUSAHAAN RITEL CARREFOUR ” Disusun Untuk Memenuhi Tugas Mata Kuliah Karya Tulis Ilmiah Oleh : Moch Nidzom Zakaria (040710236) Soffi Athiffa (040710247) Jurusan Manajemen Fakultas Ekonomi dan Bisnis universitas Airlangga Surabaya BAB I PENDAHULUAN 1. Latar Belakang Di masa persaingan global yang sangat ketat ini‚ perusahaan di seluruh dunia telah berupaya mencari terobosan
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upon theatre‚ radio‚ music‚ publishing‚ and online media. In addition‚ it has created new divisions of the company in order to market more mature content than it typically associates with its flagship family-oriented brands. 2. SWOT analysis 2.1 Strengths: • Strong and well known brand name that has a good reputable image. • Market oriented corporation that targets entire family with different products. • The effective use of brand extension strategy • Has first mover advantage
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800 stores just in the UK and its present felt in 12 countries. Tesco now is the largest British retailer‚ both by global sales and by domestic market share‚ and the fourth largest retailer in the world behind Wal-Mart of the United States‚ Carrefour of France‚ and The Home Depot of the United States. Tesco used to only sell food but now it has moved into areas such as clothes‚ consumer electronics‚ consumer financial services‚ selling and renting DVDs‚ compact discs and music downloads‚ internet
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