A Measure of Service Quality for Retail Stores: Scale Development and Validation Pratibha A. Dabholkar Dayle I. Thorpe Joseph 0. Rentz University of Tennessee‚ Knoxville Current measures of service quality do not adequately capture customers ’perceptions of service quality for retail stores (i.e.‚ stores that offer a mix of goods and services). A hierarchical factor structure is proposed to capture dimensions important to retail customers based on the retail and service quality literatures
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Corporate Retail Strategies and Management Group 2 CASE SUMMARY Name of the organization: Megamart Location : Kalamaserry Date of visit : 20/10/2013 Source of information from organization : Store Manager Snap shot of the case Megamart. Megamart‚ from the house of Arvind‚ is a pioneer of the value- retailing concept in India‚ arrived on the scene way back in 1994‚ and changed the rules of the retailing business in India. Today Megamart is the largest player in this segment
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the high street today. ESPRIT boasts an impressive collection of clothing for kids‚ men and women with varied product lines and modern designs‚ including women’s dresses for all occasions! In 1968 the brand was born in San Francisco. The company incorporated under the name of ESPRIT de Corp. and seven product line were created in 1971. In the same year the company also started business in Hong Kong. ESPRIT manufactures their clothing from Bangladesh as labor cost in minimum here. From many years
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Page content * The report body * Conclusion * References * Appendix (if any) MARKING CRITERIA Student name: Seminar group time: Over All Mark: General Comments: DETAILED FEEDBACK Criteria/ mark | Comments | Analysis of the campaign media tools (45%) * What are the media vehicles used? * Are they integrated? * Explain why the choice of
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DOWN BOTTOM PAGE SAMPLE 1 TITLE: Marketing Research – Panasonic Mobile Phone Table of contents Introduction Corporate Profile Executive Summary Research Method and Procedures Data Analysis and Findings SWOT analysis Industry Analysis Threat of New Entrants Bargaining Power of Buyer Bargaining power o supplier Threat of substitutes Competitive rivalry between existing UAI Study Results Exhibit 1 Top Mobile phones that first come to the
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Throughout the play‚ Hamlet‚ by William Shakespeare‚ imagery through clothing is used frequently in conjunction to an underlying theme of the play‚ “is” versus “seems”. First‚ Queen Gertrude‚ Hamlet’s mother‚ requests for Hamlet‚ the play’s protagonist‚ to remove his mourning clothes because the dark clothes depict mourning despite the Queens best attempt to convince the general public that her family seems comforted from her late husband’s death. Second‚ Polonius‚ Claudius’s advisor‚ explains to
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of Contents 1) INTRODUCTION……………………………………………………………………………………………………. 2) PRIMARY RESEARCH…………………………………………………………………………………………….. 3) SECONDARY RESEARCH………………………………………………………………………………………… 4) OBSERVATIONS AND FINDINGS……………………………………………………………………………. 5) ANALYSIS………………………………………………………………………………………………………………. 6) CONCLUSIONS……………………………………………………………………………………………………………. 7) RECOMMENDATIONS……………………………………………………………………………………………. Introduction Since the mid 1950’s the quantity of studies into shopping
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Summarized Country PESTLE Profile of Australia Introduction: Companies have many important decisions to consider before conducting business within a foreign country. Companies use a PESTLE model to analyze a country’s macro-environment‚ competitive forces‚ uncertainties and risks. A PESTLE profile includes the political and legal systems‚ economy‚ socio-culture‚ geographic environment‚ and technology of a country. This will help determine whether it is beneficial and profitable for
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THE INDIA RETAIL SECTOR REPORT 2013 Retail Specialists in retail service recruitment www.michaelpage.co.in Contents Introduction Talent Pool Availability How Michael Page Can Help 3 5 6 2 Retail Specialists in retail service recruitment www.michaelpage.co.in THE INDIA RETAIL SECTOR Introduction The Indian retail market is estimated to exceed US$ 750 billion by 2015‚ according to the India Retail Report 2013 (IRIS Research)‚ presenting a strong potential for foreign retailers
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Introduction……………………………………………………… Tesco’s current market ………………………………………… PEST Analysis of Tesco………………………………………… SWOT Analysis of Tesco………………………………………… Porter 5 forces……………………………………………………… Segmentation of Tesco customers…………………………………. Targeting of Tesco’s product……………………………………… Positioning of Tesco market…………………………………………… Marketing Module Grocery retail industry – Tesco. Introduction Tesco is a popular grocery retailer which sells
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