Background information 3 II. Executive summary 3 A. Sofitel Metropole Hanoi Hotel situation analysis 4 I. External environment 4 1. Macro environment 4 2. Micro environment 7 II. Internal environment 10 III. SWOT ANNALYSIS 11 B. Where do we want to be ? 12 I. Why do we need to be innovative? 12 II. Sofitel Metropole Hanoi hotel ’s mission and vision 13 C. How will we get there? 13 D. Marketing mix 4Ps for Sofitel Metropole Hanoi Hotel 18 I. Product 18 II. Price 20 1. Based on occupancy 21 2. Based on customers
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Of Billie Holiday: If You Can’t Be Free‚ Be a Mystery is an inspiring analysis of Billie Holiday that pairs Griffin’s passion for the singer with a deep critical examination that deconstructs the myth of Billie Holiday that has been perpetuated through her “autobiography‚” the media‚ the Academy Award nominated biopic Lady Sings the Blues‚ as well as countless biographies that construct a tragic mulatto narrative around the vocal genius. Though I was only familiar with the myth of Holiday‚ a brief
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obr3588x_ch07_212-246 10/5/04 11:17 AM Page 215 EQA Chapter 7 / Electronic Business Systems ● 215 R EAL WORLD CASE 1 H Hilton Hotels Corporation: D ata-Driven Hospitality ilton Hotels Corporation has learned that customers are more satisfied when they have a problem and the hotel staff takes care of it than if the stay goes flawlessly. Giving hotel staff the information to make critical recoveries is the reason Hilton‚ during one of the industry’s worst downturns in decades‚ piled
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What would you do if there was a violent car crash in front of you? What if someone was drowning or being attacked? Would you risk your safety or well-being for others? While at a block party last Fourth of July‚ a dangerous accident made me realize how brave I could be. I live on a cul-de-sac with a roommate‚ Chris. Chris and I were invited‚ by our neighbors‚ to a block party this past Fourth of July. They were going to have plenty of food‚ drinks‚ fireworks‚ and games for kids and adults alike
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Science Form 2 note CHAPTER 1: THE WORLD THROUGH OUR SENSES 1.1 Sensory Organs and Their Functions Sensory Organs and Their Stimuli 1. Humans being have five main sensory organ‚ which are skin‚ nose‚ tongue‚ ears and eyes. 2. Sense detects stimuli‚ that is changes in surroundings (around us). 3. Five senses: i. sight ii. hearing iii. touch iv. taste v . smell 4. Senses are part of the body called sensory organs. 5. Changes or object
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RAILWAY EXAM SAMPLE PAPER 1 Railway Sample Papers RAILWAY EXAM SAMPLE PAPER 1. In which Satyagraha movement of Mahatma Gandhi women participated most? (a) Quit India (b) Non-cooperation (c) Salt (d) Bardoli 2. The railway station situated in the extreme south is (a) Chennai (b) Cochin (c) Kanyakumari (d) Trivandrum 3. Which of the following planets has the highest period of revolution around the sun? (a) Mercury (b) Earth (c) Mars (d) None of these 4. In an organization
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Drug abuse among teens is spreading rapidly across Thailand especially in university students. Drug addiction is considered a disease‚ and it is in fact spreading like a virus among our children. In particular‚ I think that we should look at some of the reasons of drug use among university students and suggest some solutions to the problem. Firstly‚ the one reason of drug abuse among university students is peer pressure‚ particularly from the social influences among friends‚ school‚ and the community
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PART A CHAPTER 1 INDUSTRY PROFILE History of Hotel Industry: A hotel is an establishment that provides paid lodging‚ usually on a short-term basis. Hotels often provide a number additional guest services such as restaurant‚ a swimming pool or childcare. Some hotel has conference services and meeting rooms and encourages groups to hold conventions and meeting at their location. Revenues of hotel and restaurant (H&R) industry in India during the financial year 2000-2011 was INR 804.32 billion
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Our summer vacation cabin‚ where we spent every summer‚ had wooden front steps and two narrow glass doors that opend inwards. the living room was large and contained a small telivision that sat on a glass stand. Infront of the television was a couch and lounge chair that didnt match. They smelled of old perfume and dust. Pictures of seagulls and lighthouses hung furmly against the wall. the showcase was filled with deritive plates‚ and trinkets. As I explored the property‚ I found myself in a fairy
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Describe how you have spent summer (or long school) vacations during the past two years. Few years ago‚ we took a vacation to my grandmother’s place. It was a long exhausting journey to our destination I remember traveling in that crowded bus and from then on I don’t remember how I got from that bus to my grandmother’s home. I just recall sleeping through out the entire journey. The very next morning we decided to leave for a nearby waterfall. I took the responsibility to pack our snacks
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