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    1. Introduction to the assignment and summary of the selected business. This assignment is about the factors that influences the business environment in different ways. This is about environmental analysis which is dynamic process that comprises scanning‚ monitoring‚ disseminating and forecasting. There are different factors which influences the business in 21st century. Somehow these factors have impact on the business in favour of the business and sometimes have an adverse

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    Abstract This paper appraised business external and internal environments‚ with specific reference to the Nigerian business environment. The methodology adopted is basically theoretical and narrative based on aggregative and specific SWOT Matrix and PESTLE Analysis models‚ respectively‚ from previous studies. A review of related literature and exploration of theoretical framework provided more insight into the various factors of the environments of business. The appraisal showed that both external and internal

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    A PESTEL ANALYSIS BY Judit Baksa Gergely Csaba Brian Fellers Iulian Ion Tamas Orbán company background • Pepsi-Cola Company was founded in 1898 • Today‚ PepsiCo is a world leader in convenient • • • • snacks‚ foods and beverages Revenues of more than $43 billion Over 198‚000 employees Merged with PepsiAmericas and Pepsi Bottling Group in 2009 Major brands among others: • Pepsi‚ Tropicana‚ Mountain Dew‚ Dole‚ Lipton‚ Starbucks‚ 7UP‚ Lay’s‚ Doritos‚ Gatorade‚ etc. political

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    PESTLE analysis‚ which is sometimes referred as PEST analysis‚ is a concept in marketing principles. Moreover‚ this concept is used as a tool by companies to track the environment they’re operating in or are planning to launch a new project/product/service etc.PESTLE is a mnemonic which in its expanded form denotes P for Political‚ E for Economic‚ S for Social‚ T for Technological‚ L for Legal and E for Environmental. It gives a bird’s eye view of the whole environment from many different angles

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    American 19th-century suspension bridge. It will be observed like a case study following the framework of a specific analysis tool. The structure that is chosen is the Brooklyn Bridge which was completed in 1883 and that took 14 years to be completed. PESTLE Analysis is a useful tool for identifying the relevant external factors which influenced

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    LIDL CASE STUDY

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    LIDL CASE STUDY Problem Statement How can LIDL maintain its position and market share in the supermarket sector? What are the risks of entering in markets beyond Europe? Analysis SWOT Analysis Strengths: Low prices good quality relationship Good marketing communications Good staff-customer relationship Wide target segment‚ people of all ages and backgrounds Weaknesses: Understanding of legal framework in each country it operates Opportunities: Existing countries where Lidl can expand Due to the

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    Bibliography: * arun‚ Pandey. PEST Analysis Singapore. Scrind Inc. 2011. http://www.scribd.com/doc/57814135/Pest-Analysis-of-Singapore (accessed 2012). * Kashyap‚ Paritosh. Management Guru. 2011. http://themanagmentguru.blogspot.sg/2011/01/pest-and-swot-analysis-of-mice-industry.html (accessed October 28‚ 2012). * Trading Economics. 2012. http://www.tradingeconomics.com/singapore/unemployment-rate

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    PESTLE analysis‚ which is sometimes referred as PEST analysis is a concept in marketing principles. Moreover‚ this concept is used as a tool by companies the world over to track the environment they’re operating in or are planning to launch a new project/product/service etc. PESTLE is a mnemonic which in its expanded form denotes P for Political‚ E for Economic‚ S for Social‚ T for Technological‚ L for Legal and E for Environmental. It gives a bird’s eye view of the whole environment from many

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    pestle

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    an inTroducTion To PESTLE anaLySiS SMALL BUSINESS INFORMATION SERIES February 2011 Edition > © Housing Industry Association February 2011 Edition > I HIA members: Have direct access to practical advice and professional assistance including the latest information on technical‚ regulatory and business matters; Receive the latest market information on consumer trends‚ new products and materials; and Benefit from increased business opportunities through skills development

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    12/3/2012 History of International Business   Forces Behind Globalization               Pre-industrial Trade around the world Strong manufacturing base of Europe & UK in early 1900 American dominance after WW-II Bretten Woods Monetary Agreement Japan Influence post 1970 Soviet weakness Developing nations stepping up exports Entry of China/India/Mexico/Brazil Worldwide Communication Increase in and expansion of technology Liberalization of cross-border trade Development

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