and night to create the first version of Microsoft Basic‚ a simple computer software. They realize that the future of personal computers is in the software. The Computer Mart opens on Madison Avenue in New York. Zilog Z-80 chip is introduced. They have 3 employees including themselves and the revenue is $16‚000. July 1‚ 1976‚ Microsoft refines and enhances BASIC to sell to other customers including DTC‚ General Electric‚ NCR‚ and Citibank. Microsoft develops its first ad campaign called‚ “The
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Microsoft’s Strategic Initiative Microsoft was cofounded on April 4‚ 1975‚ by childhood friends‚ Paul Allen and Bill Gates. Bill Gates served as the first CEO due to the 60/40 partnership he had with Paul Allen. The first Japanese office‚ ASCII Microsoft‚ opened in August 1977. Microsoft became incorporated in Washington thus becoming Microsoft Inc. in 1981. Microsoft’s many products include Microsoft’s Operating Systems‚ Microsoft Mouse‚ Windows‚ Microsoft Office‚ Internet Explorer‚ and the
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Dr. Chemene Crawford Date due: 06/03/2006 The Anti-Trust Case against Microsoft Microsoft was founded in 1975 by founder Bill Gates‚ a former Harvard drop out (Lawrence‚ 455). The business grew and controlled 90% of the market for operating systems‚ with revenues of over nineteen billion dollars per year (Lawrence‚ 455). In the nineteen nineties‚ the Internet generation was starting to explode and Microsoft new that it would be a profitable market. This led to their approach to develop
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Application Software. Around 1990‚ Microsoft became more aggressive in application software for IBM-standard PCs. It began to bundle Word‚ Excel‚ and PowerPoint into a popular suite‚ MS Office. It also began to offer “competitive upgrades” – discounts for customers who were switching from WordPerfect and Lotus 1-2-3.Starting in 1995 and all the way to 2008‚ MS was the dominant provider of word processors‚ spreadsheets‚ and presentation software. Internet Browsers. Bill Gates sent a memo to his
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Microsoft Antitrust Claims Steve Lopez BUS 670: Legal Environment Prof. Mark A. Cohen November 27‚ 2012 Antitrust Claims faced by Microsoft Valid Microsoft is a large diversified computer software manufacturer that produces the Windows family of operating systems for personal computers and servers. Bill Gates and Paul Allen founded the company on April 4‚ 1975. Microsoft is now the world’s largest software maker based on yearly revenue
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SOCIAL FACTORS FROM PESTLE With the social factor‚ a business can analyze the socio-economic environment of its market via elements like customer demographics‚ cultural limitations‚ lifestyle attitude‚ and education. With these‚ a business can understand how consumer needs are shaped and what brings them to the market for a purchase. This has to do with the beliefs and culture of the society you are operating in. Population trends‚ dietary considerations‚ ethics and media‚ and spend habits are some
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Innovation Strategy at Microsoft: Clouds on the Horizon Microsoft Corporation is an American multinational software corporation that develops‚ manufacturers‚ licenses and supports a wide range of products and services related to computing. Microsoft is the world’s largest software maker and affects millions of users worldwide every day. The company recorded all-time high revenue bringing in $73.7 billion for fiscal year 2012. After analyzing this case‚ I have concluded that the main problem
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Political and Legal issues Although politics do not play a large part in the clothing industry‚ there are the issues of labor laws and the use of sweatshops. There are always new cases of companies that have been reported for having overworked young people working in sweatshops producing their clothing and shoes. Entering into the clothing industry‚ a company needs to understand these laws‚ standards‚ and values as well as try to create a positive public image. Economic Growth As we know‚ the
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CLOUD COMPUTING BY MICROSOFT: This case was prepared by Tanay Shrivastava under the guidance of Shanka Sengupta “CLOUD COMPUTING for us is a key step toward helping our customers achieve better business agility‚ economics‚ and user experiences.” Cloud computing in a simple terms referred as variety of services available over internet that delivers functionality on service provider’s Infrastructure. Cloud computing helps in easy storage and sharing of data across the connected
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Critique of Microsoft Outlook ENG221 July 19‚ 2010 Critique of Microsoft Outlook As I searched the Internet for an Outlook User Manual‚ I came across one from Emory Healthcare and Intellisoft Training Solutions. This will be a critique of the user manuals organization‚ layout‚ use of visuals‚ and written instructions. This user manual is organized and easy to follow. With the table of contents on the side of the main page‚ shows at a glance the different tasks within Microsoft Outlook.
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