Contents Introduction 2 The Language of Newspapers 2 Analysis of Newspaper Headlines 2 Headline Evolution 2 Headline Functions 2 Headline Styles 2 Headline Forms 2 Headline Variants 2 Headline Language 2 Conclusion 2 Bibliography 2 Introduction In today’s hectic world one of the most important factors is information. The means of information provision are quite different which can be summarized in one word: mass media. The media is the whole body of communications that reach large numbers
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Topics 1) The Fourth Estate 2) Introduction to Regional Indian Newspapers 3) English Newspapers • Free Press Journal • Indian Express 4) Marathi Newspapers • Saamna • Lokmat 5) Urdu Newspapers • Inquilab • Urdu Times 6) Gujarati & Hindi Newspapers • Divya Bhaskar • Navbharat 7) Significant Schisms & Analysis The Fourth Estate “In May 1789‚ Louis XVI summoned to Versailles a
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Value of Newspapers The Value of Newspapers Print No other advertising vehicle has the reach of newspapers. Nationally‚ 95 million adults read a newspaper on an average weekday and more than 108 million on an average Sunday. More than 71% of all adults in the U.S. read a newspaper or visit a newspaper website in an average week (Scarborough Research). According to research by the Readership Institute at Northwestern University‚ advertising is one of the top five drivers of newspaper readership
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Industry Analysis Salons The beauty industry‚ which includes salons‚ barber shops‚ nail salons and spas is the second largest retail sector in the United States‚ second only to restaurants. Worldwide it is a 150 billion dollar a year industry‚ half of which is generated solely in the United States. In 2012‚ there were an estimated 300‚000 salons in the United States as well as 37‚000 barber shops‚ 51000 nail salons and 14‚500 spas. The industry employs on average about 1.5 million workers and
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Lexical Features Structure Features and Rhetorical Devices of English Newspaper Headlines Ⅰ.Introduction Every time we pick up a newspaper‚ what come into our sight will be lots of news headlines. A headline has become an indispensable part of newspaper. The editor means to attract the reader’s attention through headlines. As a result‚ news paper headlines are usually specially designed to be short‚ concise‚ and informative to convey different kinds of information. We may be confused by the
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use for newspapers and other printed news sources are becoming less and less needed. The “digital” generation instead turns to internet sources and the television to hear the news. So what are newspaper organizations supposed to do to catch the people of the new generations eye? Because not as many people are buying the newspaper‚ circulation is declining and advertisement companies are failing to make a significant income. Newspaper companies know that in the future the daily newspaper model would
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Industry Analysis Firms in funeral industry operate funeral homes‚ cemeteries and crematoria. This includes the management of funerals‚ cremations and burials. The financial performance of the Funeral Directors‚ Crematoria and Cemeteries industry is strongly influenced by the number of deaths in Australia each year. This statistic has risen stably over the past five years but the baby boomers are driving the trend of funeral. Within the next decade‚ Australia’s death rate is set to increase from
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Newspapers‚ the eyes and ears of the world . Imagine a day without them .I wouldn’t necessarily say it’s impossible but as humans it is our natural instinct to know what is happening in the world around us. Nobody wishes to live in ignorance ‚ hence newspapers have grown to become an essential part of modern civilisation. These neatly folded sheets which await us every single morning holds the voice of the world collected from north‚ east‚ west and south just overnight with a main objective to
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Structure of a Newspaper Article Each newspaper article has a title (called the headline) that is set in large type. The writer of a newspaper article is often not credited; if the author is mentioned‚ this credit is called the author’s byline. The beginning of each newspaper article (the first paragraph) is called the lead (one or two sentences long); the lead should summarize the main facts of the article‚ telling the 5 W’s (who‚ what‚ when‚ where‚ and why) and how. The first paragraph should
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II – Industry Analysis 2.1 Industry Description This industry analysis will aid in researching the industry which is the Snack Food industry. We can also determine how the company will compete in the industry. 2.2 Industry Trends The progressively improved Philippine economy towards 2012 and 2013 was seen to benefit sweet and savoury snacks. Also‚ the higher purchasing power translated into greater purchasing ability even for more expensive sweet and savoury snacks‚ allowing greater room
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