PESTEL Analysis on Apple Inc. In analysing the macro-environment‚ it is important to identify the factors that might influence the organisation’s demand and supply levels and its cost (Kotter and Schlesinger‚ 1991; Johnson and Scholes‚ 1993). A PESTEL is one of the frameworks that help to understand market growth or decline‚ business position‚ potential and direction for operations (Kotler‚ 1998). PESTEL analysis is also useful when entering a new market or starting business operations in a new
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with Rocket plans as Bell X-1 INTRODUCTION OF APPLE Inc. Apple Inc. (Apple)‚ incorporated on January 3‚ 1977‚ designs‚ manufactures and markets mobile communication and media devices‚ personal computers‚ and portable digital music players‚ and sells a variety of related software‚ services‚ peripherals‚ networking solutions‚ and third-party digital content and applications. The Company’s products and services include iPhone‚ iPad‚ Mac‚ iPod‚ Apple TV‚ a portfolio of consumer and professional software
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Introduction and Company Background Our group chose Apple as our product because it is one of the most well-known companies in the world. Apple is considered the top-selling brand of electronic gadgets and is well-known for their excellent customer service. Apple makes use of different types of marketing strategies‚ such as television commercials‚ newspaper‚ magazines and official online website to promote their products. Apple is a multinational corporation
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Unilever Financial Analysis Thuy Tran Tania Vaswani Pardis Anvari Taran Kandhari 13981068 14042506 14105445 14008599 1 Table of Contents 1-Executive summary ......................................................................................................................... 3 2-Introduction ..................................................................................................................................... 4 2.1-About FMCG Industry.............................
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Value Chain Analysis To determine where Apple developed distinctive capabilities‚ Porter’s generic value chainmodel provides a systematic framework for identifying Apple’s utilization of resources. Primaryactivities for Apple include Technology and Product Design‚ Production‚ Sales and Marketing‚Customer Service‚ and Legal Services. Technology and Product Design Apple was the first platform to run an electronic spreadsheet in VisiCalc on the Apple II Plus and the first to establish a “digital
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Market Analysis of the Apple iPod The market studied here is that of the iPod: ‘a brand of portable digital media player de-signed and marketed by Apple Computer.’ Apple have cleverly created a mp3 player that has outsold all competition by using the advantage of brand loyalty. The iPod family has evolved since the original launch in October 2001 when the 5GB iPod was released‚ fol-lowed in 2002 with the launch of the 10GB and 20GB versions. By 2004 Apple had re-leased the iPod mini‚ iPod shuffle
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• 2.1 PEST-analysis In the following‚ the analysis of the political‚ economic‚ social and technological factors leads to a description of the macro environment of the computer industry. a) Political Political factors include government regulations and legal issues determining the conditions under which companies have to operate. In this field‚ the computer industry has to face certain restraints. Problems can arise in countries where political stability is not guaranteed‚ no matter whether
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paper is thoroughly analyze Apple ’s financial statements for performance. Also‚ Apple ’s operations‚ executives‚ and future outlook will be examined. B. Summary of findings. Throughout the paper are significant examples that display the state of growth that Apple is currently in. From 2001 2005‚ Apple has experienced notable growth which is evident especially in the analysis of its financial ratios. A. Chapter I 1. Briefly summarize the business description. Apple Computer Inc. designs‚ markets
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competitive or not competitive at all and this will then determine the attractiveness of the market.There are many features of an industry in which a company competes that determines the level of competition it will face and the profits it will get. The most famous classification was done by Michael Porter‚ known as Porters Five Forces framework which can help a company determine its potential profits by looking at five sources of competitive pressure. The five sources of competition are: 1. Threat of new entrant
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Rhetorical Analysis Audience My audience for this piece consisted of Apple Watch users who want to track their daily and weekly fitness through the activity app provided by Apple. I met the needs of this audience by going into detail on how to perform each step. I made sure each individual step was concise but informative‚ so that the person following these instructions would not be overwhelmed. I also made sure to include instructions on how to receive notifications‚ in case the performer desired
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