International marketing communications Portfolio: Dior Addict Content Introduction FRANCE I. Marketing analysis p 4 A. PESTL p 4 B. Opportunity / Threat p 4 C. Strengths / Weaknesses p 5 D. Segmentation p 5 II. Communication analysis p 5 A. Christian Dior`s image p 5 B. Mode of communication p 6 1. Basic offer p 6 a. FAB terminology p 6 2. Persuasive communication p 6 a. Target description p 6
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Introduction 3 PESTLE Analysis on Singapore’s Banking Industry 3 Technological 3 Political 3 Social 4 Economic 5 Legal 5 Environmental 5 Discussion and Evaluation 6 Bibliography 7 Introduction Singapore is a small country in South East Asia with no natural resources and limited population. However‚ the banking industry of Singapore is one of the leading players globally. This report aims to find out what are the factors that can make the banking industry thrive. A PESTLE analysis would be provided
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Macro-environmental Analysis Children’s Market APPENDICEs Appendix 1.0 Expanded pestle analysis of children’s market An extensive pestle analysis was conducted to highlight the reasons changes have occurred in children’s market. The key issues that affect the market were recognised through thorough research and are talked about in more details below. Political factors • Increased legislation on marketing to children • Increased emphasis ethics and responsible
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PESTEL Analysis on Doing Business in Canada Political Canada has a very strong democratic government since the 19th century when all of the Canadian Provinces were allowed to be self-governed. Though the 20th century the country was ruled by a collaboration of the Liberal and Conservative parties‚ but after WWII it was ruled by either Liberal or Conservative. The stability of the country can be measured by the World Bank’s Worldwide Governance Indicators‚ ranking Canada a few marks below 94
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A PESTEL analysis of Chinas current economy With China economic growth rapidly‚ more and more business people like to invest on chinese market. Meanwhile‚ multinational investment is always a good condition for economics’ grow and prosperity as well. In order to attract foreign direct investment and run a successful business in China‚ it is important to analyzing the macro-environment‚ and identify the factors that could affect the organization’s economy‚ such as supply and demand and its costs.
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Political Factors: Tesco is a global brand operating 13 countries outside the UK. Their business diversified in the world. So Tesco’s performance is influenced by the political factors. This includes the legislation‚ tax rate political stability. In credit crunch situation unemployment is common problem in everywhere. The governments encourage the retailer to create job opportunity for the local people. Tesco gives the opportunity for the people and also the government to reduce the level unemployment
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Assessment Policy 2007 - 2010 ASSESSMENT POLICY INTRODUCTION Assessment is the process by which a learner’s skills and knowledge are reviewed in order to evaluate what they have learnt or in the case of NVQs how they are performing against the competencies they are required to demonstrate. Assessment will ensure that learners are fairly‚ accurately and regularly assessed in a consistent manner and: • • • • • • provide diagnostic information that assists both staff and learners/ candidates
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3 13. Harvard Reference Abstract: BP is a British global energy company and is the 4th largest company in the world. This report is in relation to BP’s profitability‚ product development‚ market power and placement. The report uses PESTLE analysis to investigate these areas providing an insight to the successes and failures of BP during recent years. It covers the failures of Russia which has been a failure in terms of past successes with western governments. The report also covers BP’s
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MBA Integrative Module Sustainable Decisions and Organisations N14M94 Semester 2 2012 – 2013 April 15 - 19 2013 Module Convenor: Simon Wright Table of Contents Teaching Staff Module Outline and Reading List Provisional Session Summary Assessment and Criteria for Assessment Session 1 Module Introduction Session 2 Business Briefing: Sustainability at J Sainsbury PLC Session 3 Sustainability and Business Strategy Session
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P4 - Examine the ethical concerns of the communities in which Primark operates. M3 - Explain the ethical concerns of the communities in which Primark operates and suggest measures that could be taken to improve corporate responsibility. As Primark is a multi-national company there are many communities around them that will be concerned with the way that Primark operates and if they are being ethical or not because Primark brings jobs to local and regional communities meaning that they are important
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