PESTLE Analysis Political Factors “A Healthier You” Government Strategy Reporting of organic prices. Safety Inspections Services. Evaluation: POSITIVE impact Economic Factors GDP: ↑ 3.9% in the 3rd qtr Real Personal Consumption expenditures ↑3.0% in 3rd qtr Disposable Personal Income ↑ 6.1 % in the 3rd qtr US Business Cycle: At “slump”/ Wages/Labour European Markets: Weak dollar against Euro‚ Surging Energy Prices‚ Increasing Interest Rates Evaluation: MODERATE impact PESTLE
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PESTEL ANALYSIS Political * The public spending on infrastructure is expected to decrease in many developed countries. Major part of this spending will be directed to the civil infrastructure due to the increasing concerns about sustainability. Investments in power station replacements‚ wind farms‚ waste management assets and other green initiatives will increase (The Economist 2010; Balfour Beatty‚ 2012). * Since governments in the emerging countries‚ especially in India‚ China and Brazil
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REPORT 2010 SUMMER TRAINING REPORT ON KAZO FASHION LTD. Analyzing Brand Perception And Accordingly Suggesting Various Feasible & Effective Marketing Activities To Boost Sales. Submitted in partial fulfillment of the requirements of the two year Post Graduate Programme (PGP). Submitted by ABHISHEK KUMAR Roll No. PG20095410 Batch: 2009-2011 IILM INSTITUTE FOR HIGHER EDUCATION ANALYZING BRAND PERCEPTION AND ACCORDINGLY SUGGESTING VARIOUS
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1. Iran PESTLE Analysis 1.1. Political Iran’s government structure is a combination of democracy and modern Islamic theocracy. The head of state is the Supreme Leader‚ who makes all the major decisions on foreign policy and has control over the armed forces. The Supreme Leader is elected by the Assembly of Experts‚ which consists of 86 clerics. The clerics are chosen by the Guardian Council‚ which consists of six jurists and six theologians elected by the Supreme Leader. The Guardian Council is
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PESTLE Political/Environmental Laws and regulations are strongly affecting the automotive sector; increasing restriction aimed to the environment preservation and pollution abatement are being applied‚ especially in the European countries‚ with a major impact on automobile manufacturers‚ and MINI (Bmwgroup‚ 2010) Economical Economic growth on certain countries and a strong economical crises of others are the two variables which strongly affect the automotive sector; as mentioned before BRIC
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Fashion is one of the world’s most important creative industries. It has provided economic thought with a canonical example in theorizing about consumption and conformity. Social thinkers have long treated fashion as a window upon social class and social change. Cultural theorists have focused on fashion to reflect on symbolic meaning and social ideals. Fashion has also been seen to embody representative characteristics of modernity‚ and even of culture itself. Everyone wears clothing and inevitably
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Legislative (or Legal)‚ and Industry Analysis‚ which produces the PESTELI model. Other variations on the theme include STEEP and PESTLE‚ which allow for a dedicated Ethical section. STEEPLED is another interpretation which includes pretty well everything except the kitchen sink: Political‚ Economic‚ Social and Technological - plus Ecological or Environmental‚ Ethical‚ Demographic and Legal. It’s a matter of personal choice‚ but for most situations the original PEST analysis model arguably covers all of
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POLITICAL1.Government campaigning against drinking and drivingHard-hitting campaigns and stiffer penalties have helped to reduce the number of roads accidents‚ deaths‚ injuries and damage. Campaigns have aimed to raise awareness of the legal situation and the dangers of driving while intoxicated. In most international jurisdictions‚ anyone who is convicted of injuring or killing someone while under the influence of alcohol or drugs can be heavily fined‚ as in France‚ in addition to being given a
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XYLYS BRAND PERSONALITY AND SELE-IMAGE CONGRUENCE ANALYSIS Question 1.1: According to the brand personality article and the Exhibit 2 & 5‚ the similarity/differences could be observed as follows. Both users and non-users consider the luxury watches as quite sincerity‚ which is associated with the personality traits of down-to-earth and honest. Excitement dimension is associated with exciting‚ daring‚ imaginative‚ spirited and up-to-date‚ and this dimension of brand personality is more favorable
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that Starbucks is well placed and poised to reap the benefits of the Smartphone revolution. Having said that‚ it must be noted that consumers in the United States are increasingly turning “Ethical Chic” which means that the products they buy and the brands they consume need to prove that they are following social and environmental norms in their manufacture. This is the key challenge that Starbucks faces as it confronts the emerging challenges of the new era of consumer awareness and the galloping Smartphone
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