Fashion statement "It’s a new era in fashion - there are no rules. It’s all about the individual and personal style‚ wearing high-end‚ low-end‚ classic labels‚ and up-and-coming designers all together." — Alexander McQueen Like the quote from Alexander McQueen‚ this new era‚ the 21 th century‚ there are no rules within fashion. Basically it’s very hard describing a certain style that identifies the fashion within this era. Instead of having the designers and the fashion brands deciding what
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week’s task I had to read a quite difficult extract from ‘Fashion as Communication’ by Malcolm Barnard about how fashion is regarded in today’s society‚ whether it is trivial or not and highlighting how important it is in today’s economy. The first idea exposed is that fashion is ‘fit only for the intellectually disenfranchised’‚ suggesting that everyone working in the fashion industry lacks intelligence. Having chosen to study Fashion Marketing I completely disagree with this statement‚ but
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BRAND AND BRAND POSITIONING INDONESIAN BRANDS 2 II TABLE OF CONTENTS Introduction Approach 1 Brand.......................................................................................................................................................... 5 2 Brand positioning ................................................................................................................................. 6 3 The Brand Steering Wheel..........................................
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Introduction What is fashion? Fashion is something we deal with everyday. Even people who say they don’t care what they wear choose clothes every morning that say a lot about them and how they feel that day. One certain thing in the fashion world is change. We are constantly being bombarded with new fashion ideas from music‚ videos‚ books‚ and television. Movies also have a big impact on what people wear. Ray-Ban sold more sunglasses after the movie Men In Black. Sometimes a trend is worldwide
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1. What is the key consumer and market data you would consider if you were Dana Wheeler? I would consider that the key consumer is Fashionistas and market data is a research study on customer satisfaction with cable networks if I were Dana Wheeler. The goal is building on the momentum TFC had created to date and stave off any competitors trying to make inroads. For the channel that needs to obtain competitiveness advantage‚ it is important to attract Fashionistas including highly valued demographic
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Essay 31.03.2011 Fashion & Franchising Data of franchising in fashion industry testifies that over 60 % networks of known trademarks are organized by a franchise principle. In nonfood trade the greatest share of franchise market in 2008 was occupied with clothes and footwear franchises (51 %). In comparison with 2007‚ there was registered a strong jump in development of clothes trade which made 40.5 %‚ and footwear trade – 84.6 %[1]. Let’s consider experience of large and all known franchising
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CHANELʼS BRAND STRATEGIES ANALYSIS REPORT Prepared for: Marn Lim‚ Klintonn Poh‚ Circe Henestrosa Prepared by: Teo Jia En 12565 FH3E 4th November 2010 Fashion Management DE1207 Project 2 Lasalle College of the Arts TABLE OF CONTENTS 1.0 Executive Summary November 4‚ 2010 2.0 Company Background and History 2.1 History of Chanel and Information on Chanel S.A. 2.2 Chanel Asia Pacific and Singapore boutiques 3.0 Industry
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Do’s and Don’ts of BRANDS --- BRANDIGNITER Note for all Content Marketers and Marketers. “Watch out for Do’s and Don’ts of Brands.” Insights and ideas pumped in are the results of Brands. Run now to downtown for fresh ideas. Marketing is a boon for all aspirants of marketers. This adopts new tips‚ tools and techniques that would affect brand promotions. Interesting yes‚ but is it yet applicable. Yes let’s see. Emergence of all tools‚ tips and equipments are all feasible deeds of marketing
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FASHION MARKETING PROMOTION INTRODUCTION: The culture of Arab world and the western world is far more different. The religion‚ life style‚ language‚ values and norms everything is different. For Arabs‚ family is the center of their life and they give very much importance to their religion. Their males are the dominant authority in homes and women are restricted to the house chores and looking after of the family. Whereas the west world is totally different. For them family is important but not
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Gabrielle ‘Coco’ Chanel Fashion Designer Gabrielle "Coco" Chanel (1883-1971) was born in Saumur‚ Southern France. She began by designing hats‚ first in Paris in 1908‚ and later in Deauville. Her fashion boutiques (one in Paris and one in Deauville) opened simultaneously in 1914. She opened an haute couture salon in Biarritz in 1916‚ and in 1920 moved to Paris in the present quarters on rue Cambon. Ready-to-wear fashions were not introduced until 1978‚ after Coco’s death. Chanel is a member of
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