TIMELESS TREND AKANKSHA VARSHNEY NATIONAL INSTITUTE OF FASHION TECHNOLOGY ABSTRACT: PURPOSE- The purpose of this conceptual paper to identify the impact of military camouflage print in the world of fashion. RESEARCH METHODOLOGY- This paper is based on a review of the literature and takes a case study approach. The paper talks about the origin of camouflage in fashion capital and designers take on it in today’s world. FINDINGS- Fashion uses the camouflage in completely ironical manner. Camouflage
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Introduction Brand awareness means the extent to which a brand associated with a particular product is documented by potential and existing customers either positively or negatively. Creation of brand awareness is the primary goal of advertising at the beginning of any product’s life cycle in target markets. In fact‚ brand awareness has influence on buying behavior of a buyer. All of these calculations are‚ at best‚ approximations. A more complete understanding of the brand can occur if multiple
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Diploma in Fashion Design Principles of Fashion Unit 2 Diploma in Fashion Design Unit 2 Principles of Fashion On successful completion of this unit the learner will be able to: Explain how the elements of fashion appeal influence the purchaser Describe the classification of clothing according to their use and types Explain factors which affect the decision to buy in fashion Describe the process of the product development in fashion industry Explain the main areas of fashion wear
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There are some positive effects of fashion style. First‚ fashion plays an increasingly important role in an individual’s life because it is considered as a means of self-expression. Fashion is about your own personal style‚ it not about looking the same like a supermodel. The clothes and accessories that man or women wear help them to identify with a group of others-whether it is a lifestyle‚ profession‚ a religion‚ or an attitude. Fashion does not necessarily mean glamour‚ or the urge to follow
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Sustainable Fashion: A Growing Need For Eco-Friendly Clothing Abstract Every consumer is probably aware that the products they purchase have some kind of effect on the environment. However‚ the average person does not know that the textile and clothing manufacturing industry has one of the greatest. Sustainable fashion is part of a growing design philosophy which some brands and designers are taking into consideration. The goal of this trend is to create
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Beane begins the film relying on a statistical hot-shot and composite character‚ "Peter Brand‚" to choose his players — while shutting out the A’s long-term‚ experienced scouts. Brandt and Beane put together a team that promptly sinks to the bottom of the division. By keeping his new strategy close to the vest‚ Beane manages to alienate many of his employees and saps the morale of his team. A’s coach Art Howe is shown blatantly defying Beane’s wishes. But about forty minutes into the story‚ Beane
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Brand Recognition in relation to Brand Loyalty Introduction “Brands are the most valuable intangible asset for companies” claims Bayu Sutikno of the University of Gadjah Mada in Indonesia (2011‚ p.319). The world is filled with brands and everyone is trying to portray a message. It is the job of the consumer to decide what brand they prefer and what brand they do not care for. Likewise it is the job of the marketer to persuade the behavior of the 7 billion consumers in the world everyday.
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Fashion of the 1980’s All people really want to do is express themselves. What better way to do that than through fashion? People often used fashion to show off how much money they had‚ and bought the biggest and brightest clothing they could. Fashion was a way to show people what kind of person you are without having to go up and talk to them. During the 1980’s‚ women and men used fashion and accessories to express themselves. In the 1980’s women had a variety of choices of style. Every
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Street fashion is fashion that is considered to have emerged not from studios‚ but from the grassroots. Street fashion is generally associated with youth culture‚ and is most often seen in major urban centers. Japanese street fashion sustains multiple simultaneous highly diverse fashion movements at any given time. Mainstream fashion often appropriates street fashion trends as influences. Most major youth subcultures have had an associated street fashion. Examples include: * Hippies (denim
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data. From its inception in 1996 until recently‚ The Fashion Channel (TFC) enjoyed great success by appealing to as a broad an audience as possible. Overall viewer numbers were the main focus‚ and so long as TFC had no significant competition in terms of the fashion-specific content it offered‚ this “something for everyone” approach was a winner. But competitors such as CNN and Lifetime made note of TFC’s success. They began to offer fashion-specific programming. Consumers now have a choice‚ and
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