Haier – Taking a Chinese Company Global in 2011 Haier is a Chinese consumer electronics company with its headquarters in Quingdao‚ Shandong‚ China. They were once the largest home appliance maker in China and started their business in the year 1984. In 2010‚ they were called one of the most innovative firms of the Business Weeks magazine. Their products are air conditioners‚ mobile phones‚ washing machines‚ refrigerators and televisions. The CEO of Haier‚ Zhang Ruimin‚ wanted to create
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PESTLE ANALYSIS What is PESTLE analysis? PESTLE stands for - Political‚ Economic‚ Sociological‚ Technological‚ Legal‚ Environmental. The term PESTLE has been used regularly in the last 10 years and its true history is difficult to establish. Various other similar acronyms have been used including ETPS‚ STEP‚ PEST‚ and STEEPLE. The term PESTLE is particularly popular on HR and introductory marketing courses in the UK. PESTLE analysis is in effect an audit of an organisation’s environmental influences
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PESTLE ANALYSIS A PESTLE Analysis is one of the most important frameworks of macro-environmental scanning‚ framework which comprises the most important factors used in environmental scanning‚ as part of advanced strategic management. Throughout the last few years‚ the acronym PESTLE has suffered a number of changes‚ but PESTLE seems to be the most commonly spread and almost unanimously accepted “concept”. PESTLE stands for “Political‚ Economic‚ Sociological‚ Technological‚ Legal and Environmental”
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id=8Iz4huRKjRIC&pg=PA173&lpg=PA173&dq=haier+brand+meaning&source=bl&ots=eJt77UH8j6&sig=rPjLw-yzoZJNBciqtm9LWgfiA6U&hl=en&sa=X&ei=2bwfUYvLI4b3rQeu_ICABA&redir_esc=y#v=onepage&q=haier%20brand%20meaning&f=false CUPLIKAN WKWK CEO Profile ZhangRuiMin‚ shandong laizhou person‚ senior economist‚ the China science and technology university‚ master of business administration of haier group‚ secretary of the party committee‚Board chairman‚ chief executive officer. ZhangRuiMin is haier group founder
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factors within the PESTLE analysis which are having an impact on Charles Stanley October 2008 1.0 - Introduction to the PESTLE analysis……………………………….........................3 2.0 – Introduction - Charles Stanley 2.1 - Pestle Analysis of Charles Stanley Stockbrokers 3.0 – Detailed Focus - Two Key Factors 3.1 – Impact factors on HR strategy and practise 3.2 – Recommendations 3.3 – Conclusions 4.0 – Conclusion Appendix References Bibliography Concept Completing a PESTLE analysis in order to see
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Case Analysis of Haier A little background: Haier‚ a Chinese enterprise founded in 1984. After thirty years research and development‚ it has become a successful case that leads Chinese enterprises to the whole world. Qingdao Electrical Appliance Factory which is the predecessor of Haier‚ it was a Chinese government collectively-owned enterprise‚ since Zhang Ruimin took over it‚ he found the shareholder agreement of Qingdao Electrical Appliance Factory‚ then defined Haier a private enterprise and
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QUESTION 1 Why was Haier so successful in China? ANSWER Haier Group became the business leader in appliance manufacturer business in China by the end of December 2004. The fact that it was the second largest manufacturer of refrigerators globally was evidence of its outstanding growth. Haier strictly abided by its objectives in a very focussed way and worked hard towards achieving success. The following are the reasons for Haier’s sucees story in China: • Commitment to Quality: Haier stressed on greater
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Application of PESTLE analysis 1. Define the purpose of PESTLE analysis and spell out some of the main constituents of each factor. PESTLE analysis “Political‚ Economic‚ Social‚ Technological‚ Legal and Environmental analysis” is used to evaluate the many factors in the macro environment that will affect the decisions of managers in any organisation. It is normally carried out before a SWOT analysis which is applied for assessing an internal environment of a business (Panah‚ 2012). Government
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HAIER Strategic Implementation Assignment Mandeep Singh Grover 3/12/09 # 317 Question 1: Mention the defying strategic perspectives at Haier over the years. What have been the salient and meritorious points in the implementation of such strategic initiatives at Haier in China? Answer1: Haier is one of the world’s largest manufacturer of home appliances. Haier started off as a defunct refrigerator factory in 1984. Its development from a small Chinese producer to Global player has
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Haier globalization strategy Encouraged by government to create international brands has built a reputation at home for quality‚ innovation‚ and customer service Haier tries to replicate its domestic success overseas‚ it faces enormous challenges—everything from learning the preferences of new customers to managing its growing foreign operations In the United States‚ it has established a beachhead by selling niche products under the Haier brand name through The Home Depot‚ Sears‚ and Wal-Mart
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