MULTIMEDIA UNIVERSITY OF KENYA FACULTY OF BUSINESS BACHELOR OF COMMERCE YEAR 2 UNIT: INFORMATION SYSTEMS ANALYSIS AND DESIGN NAME: MARYANN WAMBUI REG NO: BUS-241-088/2012 ASSIGNMENT 1 TITLE: HOW COMPANIES USE BUSINESS SYSTEMS TO ACHIEVE COMPETITIVE ADVANTAGE: KENYA AIRWAYS CASE STUDY DUE DATE: 26th MAY 2013 LECTURER: PIUS WALELA Introduction: An information system refers to an arrangement of people‚ data processes and interfaces interacting to support and improve day-to-day
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WestJet Case Study Current Market Situation Strengths The greatest strength of WestJet is their brand image. Through their superior customer service‚ WestJet has become one of the most trusted brands as well as Canada’s preferred airline. (Anonymous‚ 2011)‚ (marketing weekly news‚ 2012) One of the most important strengths of WestJet is their ability to provide low fares to consumers because of their low cost structure. (Yannopoulos‚ 2011) A key strength for WestJet has been the ability
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British Airways‚ pg. 239 2. What lessons emerge from each perspective and what recommendations would you draw from each in constructing your advice to BA management. British Airways management did approach the large-scale change to its employees by implementing the swipe time cared through a change management process. According to the case study the employee unions were made aware of the change and had minimal conversations regarding how‚ when‚ and ramifications of its implementation. Nadler’s
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Identify the main environmental forces affecting British Airways by undertaking a PESTLE analysis (focus on current trends). Which ones are likely to be drivers for change in the future of the company and why? Analyse the nature of competition British Airways faces using Porters Five Forces framework. Porters five forces analysis looks at factors outside of an industry that influence the nature of competition within it‚ the way in which firms compete and the industry’s likely profitability conducted
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Individual Case Analysis JetBlue Headquarters‚ Forest Hills‚ New York. Summary Statement JetBlue Airways‚ an American low-cost airline‚ headquartered in Forest Hills‚ New York started flying out of John F. Kennedy Airport in February of 2000.JetBlue started by following Southwest’s approach of offering low-cost travel‚ setting themselves apart from their competitor’s through the amenities they offer like in-flight entertainment‚ flat-screen TV’s on each seat‚ live digital satellite radio
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Ink jet computer printers Well‚ I’m going to talk about ink jet computer printers‚ that I believe everybody knows‚ because we use them almost every day. I will present you what types of ink jet printers we know and how works each of them. After my presentation or at home you should do the exercises‚ I (mr. somebody) gave you. We know different types of ink jet printers like thermal ink jets‚ piezoelectric ink jets and continuous ink jets. Each of them works in a different way. Most of
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Jet Dyeing Machine Table of contain. |No. |Topic |Page no. | |01 |Jet Dyeing Machine |03 | |02 |Advantages Jet Dyeing Machine |05 | | |Disadvantages Jet
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Porter 5 forces Analysis for JetBlue Airway Potential Competitors: Low - Rivalry among existing firms is intense‚ which affect the profits to be low. It¡¦s unattractive to the potential competitors. - High initial investments and fixed costs such as lease a fleet of safe and reliable aircraft‚ negotiate reasonable gate access and landing fees as well as high labor and fuel costs. - There are the price competitions in the airline industry‚ which some major airlines offer the low-price fares that
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Appendix 1: Case Analysis Case reports should fulfill 3 basic requirements. 1. Identify all pertinent issues to be addressed by management. 2. Analyze and evaluate the company’s situation--both internally and externally--with regard to the mentioned issues and potential solutions. 3. Evaluate potential alternatives against decision criteria in order to select a recommended course of action‚ and develop an implementation plan that is as realistic or ‘do-able’ as possible and that addresses the
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8 REFERENCES 9 EXECUTIVE SUMMARY The aim of this report is to evaluate whether Qantas airways is a suitable company for ethical investment. Firstly‚ Qantas has currently been incurring in an ethical issue‚ because it has reduced in almost 50 % its staff in order to obtain better profits‚ however‚ the flight safety has been affected due to this maintenance downsizing‚ also Qantas share price analysis determines that although the stock had a downturn three years ago‚ it has begun to rise now
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