Abstract This paper appraised business external and internal environments‚ with specific reference to the Nigerian business environment. The methodology adopted is basically theoretical and narrative based on aggregative and specific SWOT Matrix and PESTLE Analysis models‚ respectively‚ from previous studies. A review of related literature and exploration of theoretical framework provided more insight into the various factors of the environments of business. The appraisal showed that both external and internal
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2.0 Background to the organization Firefly is the wholly-owned subsidiary by the Malaysia Airline System Berhad (MAS). Firefly is launched on April 3rd 2007 as well as it is the Malaysia’s first community airline that operated under FlyFirefly Sdn Bhd. the Malaysia’s first community airline also known as a new Malaysian no-frills airline. The name of Firefly is come from the characteristics of agility‚ brilliance‚ charm‚ and fun. Firefly offers a full service point-to-point carrier. The
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Airline Industry Overview History The airline business has been in existence for over 75 years. There have been many upward and downward swings in the overall airline business economy. History has recorded that while 140 airlines have declared Chapter 11; only two have emerged. Today‚ the U.S. airline industry is facing an unprecedented financial crisis and the outlook is bleak. Only one major carrier that has shown a profit over the past four years and‚ in the same timeframe‚ the other major
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PESTLE ANALYSIS What is PESTLE analysis? PESTLE stands for - Political‚ Economic‚ Sociological‚ Technological‚ Legal‚ Environmental. The term PESTLE has been used regularly in the last 10 years and its true history is difficult to establish. Various other similar acronyms have been used including ETPS‚ STEP‚ PEST‚ and STEEPLE. The term PESTLE is particularly popular on HR and introductory marketing courses in the UK. PESTLE analysis is in effect an audit of an organisation’s environmental influences
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February 2003 English and French only THE IMPACT OF LOW COST CARRIERS IN EUROPE (Presented by Albania‚ Armenia‚ Austria‚ Azerbaijan‚ Belgium‚ Bosnia and Herzegovina‚ Bulgaria‚ Croatia‚ Cyprus‚ Czech Republic‚ Denmark‚ Estonia‚ Finland‚ France‚ Germany‚ Greece‚ Hungary‚ Iceland‚ Ireland‚ Italy‚ Latvia‚ Lithuania‚ Luxembourg‚ Malta‚ Moldova‚ Monaco‚ Netherlands‚ Norway‚ Poland‚ Portugal‚ Romania‚ Serbia and Montenegro‚ Slovakia‚ Slovenia‚ Spain‚ Sweden‚ Switzerland‚ The former Yugoslav Republic
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PESTLE Analysis Political Political stability – knowing where you stand as a business with regard to what the government aim to do. This will give you more certainty. A change in government could create uncertainty. The Coalition government are trying to encourage and support small businesses as they see this as a key way to boost the economy Economical Changes in the level of consumer spending. If recession‚ consumers will generally spend less therefore parents might choose not to send the children
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EUROPEAN AIRLINES: IS THIS THE TROUGH? IS THIS THE TROUGH? AN ANALYSIS OF EUROPEAN AIRLINE INDUSTRY PRERNA GARG 08BSHYD0582 (CLASS OF 2010) A Report Submitted In Partial Fulfillment of the Requirements of MBA Program Of IBS‚ Hyderabad Distribution List: MR. ACHAL KUMAR ASTT. VICE PRESIDENT GLOBAL BANKING AND MARKET RESEARCH‚ HSBC BANGALORE Prof. PARAMITA MALAKAR Faculty Guide IBS Bangalore The summer intern who prepared this report certifies that the views 1 expressed herein
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Best-Cost Strategy VS Low-Low Cost Strategy Q1: What is the difference between best-cost strategy and low-cost strategy? Best-cost strategy is when the company makes an upscale product at a lower price which in turn gives more value to customers in exchange of money. This means that the strategy involves focusing towards customers who are value-conscious and are willing to pay money in exchange of a good that has upscale features. Low-cost strategy focuses on niche customers. They sell their
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Airline Industry Report Word Count:770 Introduction The airline industry delivers global mobility. They are fastest and most safe transport modes that other industry cannot compete with. It widers social and economic benefits. Size of the industry From the above figures‚ airline industry is one of the fastest growing economic sectors over the last 40 years (2.5 billion in 2011).It achieved ten folded expansion in travel volumes and a 14 times expansion in freight.The current market value
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1. Using scenario planning‚ analyze the pros and cons of each alternative. Alternative of low cost Pros * New traffic for budget conscious customers * More sales volume Cons * More needed space to hold product * Less product available because selling product faster * More labor required for replenishment of inventory and store front * More disgruntled employees from sheer volume of customers * High employee turnover from stress Alternative of differentiation Pros
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