Introduction Singapore Airlines was founded in the year 1947 as the Malayan Airways Limited (MAL) during the British invasion at the Tanah Melayu. After the events Independence in 1957‚ the Malayan Airways Limited has changed its name to Malayan Singapore Airlines (MSA). However‚ the company name should be changed again as a result of the separation of Singapore from Malaysia in 1965. This company was separated in two different entities which are the Malaysian Airlines (MAS) and the Singapore Airlines
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Why there is a need to increase population in Singapore? As‚ we all know‚ Singapore is becoming an ageing population soon. So‚ a shrinking and ageing population means younger workforce‚ and a less vibrant and innovative economy. With slower business activity and employment opportunities‚ it will become more difficult to match the higher aspirations of a better educated and mobile Singaporean population. This may hollow out our population and workforce and worsen our ratio of younger to older
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FOCUS 13—24 Young consumers in Singapore Wang Hongjun‚ a young consumer and youth researcher‚ provides an insight into youth lifestyles in Singapore YOUNG CONSUMERS tend to be more experiential and receptive to new products and images. They like to discover new ‘cool’ products for themselves and are constantly on the lookout for new trends and brands. This target demographic‚ more so than any other‚ is tremendously viral and connected. Young consumers are always on the lookout for fun and
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Consumer Behavior & Adoption of Renewable Energy CONSUMER BEHAVIOR & ADOPTION OF RENEWABLE ENERGY MGB FRP – Sem 1(Nov 21012 – Apr 2013) Research Team Arpit Narang MGB12CMM066 Ashish Jain – MGB12CMM068 Gauri Pethe – MGB12CMM077 Joel Duarte – MGB12CMM080 Academic Mentor Ami Mehta Consumer Behavior & Adoption of Renewable Energy Table of Contents Introduction................................................................................................................3 Issues with
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Executive Summary TRENDS • In 2011‚ the total volume growth of coffee was 5%‚ which was a similar trend as in 2010 due to the continuous strong economic growth in Singapore. Due to the high density of on-trade channels including chained local coffee shops such as Ya Kun Kaya Toast and Old Town White Coffee and chained Western-style specialised coffee shops such as Starbucks and Gloria Jean’s Coffee‚ coffee drinking culture has penetrated into the Singaporean market. The manufacturers have also
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areas; market structure‚ prices‚ technology‚ production‚ cost structure‚ competitors‚ regulatory‚ supply and demand. The paper will also discuss the impact of new companies entering the market. Market Structure and Pricing This part of the paper will cover market structure‚ the impact of new companies entering the market‚ prices‚ and how each of the following will or will not change‚ and why. According to this week’s readings‚ market structure refers to “the physical characteristics
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Singapore Workforce‚ 2012 Highlights Singapore‟s resident labour force grew faster in 2012‚ reflecting the increase in resident labour force participation rate to a new high1 of 66.6% in 2012 from 66.1% in 2011. The resident labour force rose by 1.9% over the year to 2.12 million in June 2012‚ up from the growth of 1.6% in 2011. Nevertheless‚ this was substantially below the average increase of 2.6% p.a. from 2002 to 2012‚ reflecting the slower growth in resident population in recent
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Five Force Analysis 1. Suppliers |Analysis Criteria |Risk Rating | | |High |Medium |Low | |Differentiation of Inputs | | |V | |Switching Costs
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SINGAPORE POLYTECHNIC School of Architecture and the Built Environment Diploma in Integrated Events and Projects Management Events and Project Management: A Study on Singapore Grand Prix Sim Pin Yi P0932666 Benjamin Daron Phoon Wei Ji P0962331 Cynthia Teo P0933625 Year of Study: Year 3‚ 2011/2012 Project Facilitator: Mrs Alvena Sam Contents Abstract 5 Acknowledgement 6 Chapter 1- Introduction to Project 7 1.1Brief of Project 7 1.2 Scope of Work 7 1.3 Objectives 9 Chapter
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The Marketing Environment Assignment 1 Pestle Analysis on Marks & Spencer Rachel Pulizzi Student ID No. 08498890 1st December 2008 Contents Page 1 – Cover Page 2 – Contents Page 3 – Introduction Page 4 – Political Factors Page 4 – Economical factors Page 4 – Sociological Factors Page 5 – Technological Factors Page 5 – Legal Factors Page 5 – Environmental Factors Page 6 – Conclusion Introduction Marks & Spencer is a British retailer with over 800 stores in more than
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