Assignment 1: Samsung electronics Q1 Samsung electronics is a world renowned company for its innovative electronics products. Samsung was found first by Mr. Lee Byung-chull in 1938 was first a trading company‚ slowly the company diversified into different area examples like retails‚ securities‚ textiles‚ insurance and food processing. Samsung only managed to enter the electronic market in the late 1960’s followed by the death of Mr. Lee‚ Samsung split into 4 different major companies Samsung‚ CJ‚ Hansol
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in the U.K. There are around 6‚808 stores in the whole world and about 460‚000 colleagues (Tesco‚ 2017). The purpose of the company is helping customers to get good quality of products which they can buy easily and great value (Tesco 2017). PESTLE ANALYSIS Political Factors In 2011‚ Tesco was against the law in term of the company was selling fallacious its strawberries. The company was selling its strawberries at full price only for seven days after that they reduced the price by half of them
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The focus of Samsung in terms of marketing? First of all I am going to tell you more about the first sub question: what is the focus of Samsung in terms of Marketing . I am going to tell you about The triple bottom line‚ which is also known as people‚ planet‚ and profit‚ which includes criteria for sustainability. People Samsung Samsung’s citizenship efforts comprehend a wide range of areas that touch people’s lives‚ including social welfare‚ culture‚ volunteer services and education. This
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Table of Contents INTRODUCTION 3 QUESTION ANSWERING 3 1. Question 1 3 2. Question 2 6 SWOT analysis of Samsung 6 TOWS matrix analysis 8 3. Question 3: 8 4. Question 4: 10 Conclusion 11 Executive Summary 11 Personal experiment 11 List of References 13 List of Tables Table 1: Brand ranking by value in 2005 5 Table 2: SWOT of SAMSUNG 7 Table 3: TOWS matrix of SAMSUNG 9 List of Figure Figure 1Brand Value from 2001 -2005 5 INTRODUCTION In every successful business‚ marketing plays an important role
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Samsung Mobile Phone Survey In order for us to serve our customers better‚ we would like to find out what you think of us. Please take a few minutes to answer the following questions. Your honest opinions‚ comments and suggestions are extremely important to us. Thank you‚ Samsung India Ltd. # Personal Information 1. Name: _______________ 2. Gender: o Male o Female 3. Age Group: o 10-25 yrs o 25-50 yrs o 50 yrs and above 4. Income
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market that will give them a competitive edge over other competitors. The process is called PESTLE analysis‚ a tool which plays a vital role in the framework of the organization identifies various macro environmental factors to assess what their potential impact on the organization can be‚ enabling the organization to apply strategic changes for effective future operations and industry analysis. The PESTLE analysis factors are Political‚ Economic‚ Sociological‚
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PESTLE UNITED STATES POLITIC: 1) High unemployment and slow growth are still the dominant features of the US economy. Growth during 2011 has been at a very slow pace. While there has been real‚ if modest job growth in each of the last five months‚ much of the drop in the official unemployment rate is due to unemployed workers giving up looking for jobs. * 9.1% (2011 est.) 2) Voters in North Carolina approved a constitutional amendment effectively banning same-sex marriage
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affect investments to accomplish its strategic goal and objectives. These external factors may include competition‚ ethical‚ legally and technical changes happening around the world which also includes economic and political environment. PESTLE PESTLE analysis (political‚ economic‚ socio-cultural‚ technological‚ legal and environmental) describes a framework of macro-environmental factors used in the environmental scanning component of strategic management. It is a strategic tool for understanding
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John O’Donnell Gallagher Construction and Development are based in north London. They are a property development and refurbishment company. They have been in the construction industry for about twenty five years. They have a workforce of twenty directly employed and about fifty self employed workers at the moment. The major political influences on the construction industry in London at the moment are the Mayor of London’s Sustainable Design and Construction Supplementary Planning Guidance
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Economics and the business world week10 International business Government and international trade Globalisation is........ Arguments for globalisation it allows specialisation‚ increase output‚ higher standard of living On the other hand globalisation can lead to equality and multinational corporations‚ And undermines the state power‚ human rights and the environment. Effects of globalisation Worldwide events are interconnected Real-time impact Disappearing border Newmarket
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