Handelshøyskolen BI - Spotify - GRA 68344 – Business Development and Innovation Management Hand-in date 30.11.2011 BI Oslo Program MSc in Innovation and Entrepreneurship Table of content Executive summary ii What is Spotify? 1 Timeline For Spotify 2 External Environment Analysis 3 PESTEL framework 3 Porters 5 forces 3 Internal Environment Analysis 6 Vrin framework 6 Stakeholder analysis 7 Users 8 Right Holders
Premium Music industry Record label
Company Project : Spotify AB Table of content Introduction : p.3 1- : Historic and relation wih majors : p.3 1.1 Historic : p.3 1.2 Relation with majors : p.3 2- : The way its product is produced and marketed : p.4 2.1 A service : p.4 2.2 Three offers : p.4 2.3 Position on the market : p.5 2.4 How the product is marketed : p.6 2.5 An international offer : p.8 3- : Its objective and the evolution of its financial results over the last 2 years : p.9 3.1 Figures :
Premium Record label Marketing Music industry
Sunita Kaur joined Spotify in May 2013 as the Director for Asia. Her responsibility is to drive the strategic direction for the company across the region and also supervising the expansion and the growth of Spotify’s in Asia countries to manage the region’s sales division. Before this‚ Sunita work as the rAPAC Director of Advertising for Facebook for 3. Sunita has for more than 17 years’ experience in the industry‚ including print stints at Time Warner and Singapore Press Holdings‚ Sunita was Associate
Premium Indonesia Leadership Asia
I plugged my Beats headphones into my laptop and streamed A$AP Rocky’s‚ “L$D‚” on Spotify. The song begins with a series of notes played on what seems to be a guitar. Right away it creates a hazy and mellow mood. The three notes are repeated on a slow tempo‚ slowing down the ambience that the song creates. These three repeated notes are panned mainly on the right side. This unevenness disorientates the song‚ unbalancing the mood‚ the notes have not yet kicked in and taken over both ears. With the
Premium Sound Singing Vocal range
PESTLE Analysis Strategy Skills Team FME www.free-management-ebooks.com ISBN 978-1-62620-998-5 Copyright Notice © www.free-management-ebooks.com 2013. All Rights Reserved ISBN 978-1-62620-998-5 The material contained within this electronic publication is protected under International and Federal Copyright Laws and treaties‚ and as such any unauthorized reprint or use of this material is strictly prohibited. You may not copy‚ forward‚ or transfer this publication or any part of it
Premium Strategic management
introduction the pestle analysis is a set of tools used to analysis and evaluate various factors which determines and affects the environment of an organization‚ which should be identified in order to aid company’s so they can achieve optimum performance . (c) . pestle analysis’ also help in the decision making process a as it gives companies more knowledge about their business . pestle analysis is divided in 6 main categories which are Political‚ Economic‚ Social ‚ Technological‚ Legal‚ Environmental
Free PEST analysis Economics Emerging markets
Compiling and Using a “PESTLE” Analysis 1.1 A PESTLE analysis is a tool that acts as a prompt to the staff and governors involved in the analysis of the developments in the school’s environment that could affect its risk profile. It may help them carry out a more comprehensive analysis. The initials stand for: Political e.g. a new government initiative creates the risk that the school may fail to deliver the policy or be diverted away from local priorities etc. Economic e.g. central or local
Premium PEST analysis SWOT analysis Analysis
PESTLE analysis to explain company’s international strategy for I. INTRODUCTION Globalization has made the globe considerably smaller. States lines have turned into practically a divider separating certain regions of a massive unitary community. Businesses are the one that are highly affected by this occurrence. The virtual closeness of states has made trade and commerce an international event. Together with these advances‚ the key standards of business are similarly
Premium Marketing Fast food Economics
PESTLE Analysis Political Political stability – knowing where you stand as a business with regard to what the government aim to do. This will give you more certainty. A change in government could create uncertainty. The Coalition government are trying to encourage and support small businesses as they see this as a key way to boost the economy Economical Changes in the level of consumer spending. If recession‚ consumers will generally spend less therefore parents might choose not to send the children
Premium Money Business Sport
PESTLE ANALYSIS What is PESTLE analysis? PESTLE stands for - Political‚ Economic‚ Sociological‚ Technological‚ Legal‚ Environmental. The term PESTLE has been used regularly in the last 10 years and its true history is difficult to establish. Various other similar acronyms have been used including ETPS‚ STEP‚ PEST‚ and STEEPLE. The term PESTLE is particularly popular on HR and introductory marketing courses in the UK. PESTLE analysis is in effect an audit of an organisation’s environmental influences
Premium Strategic management