A PESTEL ANALYSIS BY Judit Baksa Gergely Csaba Brian Fellers Iulian Ion Tamas Orbán company background • Pepsi-Cola Company was founded in 1898 • Today‚ PepsiCo is a world leader in convenient • • • • snacks‚ foods and beverages Revenues of more than $43 billion Over 198‚000 employees Merged with PepsiAmericas and Pepsi Bottling Group in 2009 Major brands among others: • Pepsi‚ Tropicana‚ Mountain Dew‚ Dole‚ Lipton‚ Starbucks‚ 7UP‚ Lay’s‚ Doritos‚ Gatorade‚ etc. political
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PESTLE analysis‚ which is sometimes referred as PEST analysis‚ is a concept in marketing principles. Moreover‚ this concept is used as a tool by companies to track the environment they’re operating in or are planning to launch a new project/product/service etc.PESTLE is a mnemonic which in its expanded form denotes P for Political‚ E for Economic‚ S for Social‚ T for Technological‚ L for Legal and E for Environmental. It gives a bird’s eye view of the whole environment from many different angles
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American 19th-century suspension bridge. It will be observed like a case study following the framework of a specific analysis tool. The structure that is chosen is the Brooklyn Bridge which was completed in 1883 and that took 14 years to be completed. PESTLE Analysis is a useful tool for identifying the relevant external factors which influenced
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runs in a very systematic way. * Ministry of Trade and Industry (MTI) provide the vision of make Singapore a leading global city of talent‚ enterprise and innovation. * SPRING Singapore (Standards‚ Productivity‚ and Innovation Boards) helps for growing innovative companies and fostering and encouraging a competitive SME sector. * Lemon Law will not only benefit consumers and retailers but also boost Singapore’s retail industry in the long run. * Singapore is a country where enforcement
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Economic factors Tourism and service industries are two biggest sectors in Bora Bora‚ French Polynesia‚ about 40 percent of employees work in the Service sector. In 1997‚ almost eighty percent of the whole GDP in this country was from service sector. During the end of the last millennium‚ there has been a huge economic decline in the whole French Polynesia‚ mainly in Tahiti and Bora Bora. But with the economic help of France and clearing the rumors of nuclear experiences the country’s economy
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HOSPITALITY INDUSTRY Hospitality is considered as a service industry‚ serving the guests with "feel-good-effect". "Athithi devo bhavha" (Guest is God) has been one of the major trends followed in Indian culture since decades. In India‚ the guest is treated with utmost warmth‚ full respect and providing the best services. The industry trend shows‚ that Hospitality is one of the fastest growing sectors in India. It is expected to grow at the rate of 8% between 2007 and 2016. Many international hotels including
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CHAPTER :1 INDIAN HOTEL INDUSTRY OVERVIEW 1.1 INTRODUCTION Since the opening of the market and the rapid economic development‚ the travel and tourism industry has blossomed. The hotel industry’s fortunes are closely linked to this sector of the economy. But the availability of hotel rooms has not kept pace with the increasing demand. Moreover‚ as India accounts for only 0.5% of the global tourist trade‚ there is immense scope for growth. The World Tourism Organization (WTO) expects the Indian
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PESTLE analysis‚ which is sometimes referred as PEST analysis is a concept in marketing principles. Moreover‚ this concept is used as a tool by companies the world over to track the environment they’re operating in or are planning to launch a new project/product/service etc. PESTLE is a mnemonic which in its expanded form denotes P for Political‚ E for Economic‚ S for Social‚ T for Technological‚ L for Legal and E for Environmental. It gives a bird’s eye view of the whole environment from many
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entertaining a guest with goodwill. Hospitality in the commercial context refers to the activity of hotels‚ restaurants‚ catering‚ inn‚ resorts or clubs who make a vocation of treating tourists. Helped With unique efforts by government and all other stakeholders‚ including hotel owners‚ resort managers‚ tour and travel operators and employees who work in the sector‚ Indian hospitality industry has gained a level of acceptance world over. It has yet to go miles for recognition as a world leader
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an inTroducTion To PESTLE anaLySiS SMALL BUSINESS INFORMATION SERIES February 2011 Edition > © Housing Industry Association February 2011 Edition > I HIA members: Have direct access to practical advice and professional assistance including the latest information on technical‚ regulatory and business matters; Receive the latest market information on consumer trends‚ new products and materials; and Benefit from increased business opportunities through skills development
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