T. Ward Principles of Marketing 22 March 2014 Ethics in Marketing Tobacco Businesses and organizations have a responsibility to meet social obligations beyond earning profits within legal and ethical restrictions. “Ethics are moral principles and values that govern the actions and decisions of an individual or group” (see Marketing The Core 69). The purpose of ethics is to identify rules that should govern individuals and the products that are being sought after. Ethics are guided by the foundation
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MARKET ANALYSIS TARGET We have chosen Russia to be our target market because it has undergone a decline in the production of the agricultural sector and nowadays the country is trying to face this problem. Besides that‚ we have thought that it could be a great place to offer our product so they can also reach a significant growth in terms of technology. It is important to mention that for this country investment and innovation are quite relevant. It also should be pointed out that 10% of the
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COUNTRY ANALYSIS REPORT Denmark In-depth PESTLE insights Publication Date: March 2011 OVERVIEW Catalyst This profile analyzes the political‚ economic‚ social‚ technological‚ legal‚ and environmental (PESTLE) structure in Denmark. Each of the PESTLE factors is explored in terms of four parameters: current strengths‚ current challenges‚ future prospects‚ and future risks. Summary Key findings Denmark has an efficient governance system in place‚ but the rise of hardliners may lead to political
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IKEA IN RUSSIA INTRODUCTION Today‚ we present our analysis of the adaptation of a multinational in an emerging country. We chose to study the Ikea’s case because the company is the leader in the field of interior design and furniture. In addition‚ we chose to focus on the implementation of Ikea in Russia because the cultural differences between Russia and Sweden are important. This cultural distance shows the importance of brand policy and how it could have an impact on sales as well as
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The Two Sides of Corruption in Russia Corruption in Russia has been prominent since it was legal in the 17th century‚ when the tsar’s officers were allowed to take bribes. It was then illegalized‚ however never quite faded away especially during Soviet times when the conditions of the living people were harsh. It is still prominent in Russia today since the new capitalist country has not fully moved on from its socialist past. Understanding the historical content of corruption is critical in order
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British American Tobacco Group The British American Tobacco Group is one of the world’s leading international manufacturers of cigarettes‚ marketing its products in almost every country worldwide. It is clear leader in a competitive and fast moving business. The group consists of four tobacco subsidiaries and they are: [pic] British American Tobacco Company Limited‚ which produces cigarettes in over 45 countries for domestic and export markets in Europe‚ Australia‚ Latin America‚ Asia and
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INEQUALITY AND WHY IT MATTERS FOR THE ECONOMIC AND DEMOCRATIC DEVELOPMENT OF EUROPE AND ITS CITIZENS: POST-COMMUNIST CENTRAL AND EASTERN EUROPE IN COMPARATIVE PERSPECTIVE DELIVERABLE 2 DESK RESEARCH RUSSIA Evdokimova E.P.; Eremitcheva G.V.; Ignatova S.N.; Poretskina E.M. Sociological Institute of Russia Academy of Sciences. Scientific consultants: Man’ko Ju.V.‚ St.Petersburg University of Technology and Design‚ professor Olimpieva I.B.‚ Cenetr of Independent Social Research‚ PhD Cherejskij V.L.
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Russia ’s accession to the WTO‚ to which country was going neither more nor less than 18 years‚ is just such a step - considering the basic situation of world economic processes‚ Russia could not take them entirely due to a number of national characteristics. In addition‚ Russian Federation on its way to join the World Trade Organization faced many obstacles - both political and economic‚ and also social issues. There was even an attempt to hold a referendum against the entry of Russia into
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Globalisation in Russia : the challenge of the transition to the world economy Fifteen years ago‚ the Soviet Union was a socialist authoritative country‚ tightly isolated from capitalist countries. Nowadays‚ its direct heir‚ Russia‚ is one of the most quickly growing markets of the world‚ strongly open on the global economy. During the 1990s‚ Russia underwent an extraordinary transformation from a communist dictatorship to a multi-party democracy‚ from a centrally planned system to a market economy
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from the American Tobacco Company when they began using the slogan in 1917 “purported to remove harmful corrosive acids and to "sterilize" tobacco” - the slogan was used to rebut recent medical findings that tobacco smoke was harmful to humans. (Heimann 1970) In comparison to the highly restrictive environment the tobacco industry now finds its self in they are two worlds apart. Since the evidence put forward by General Surgeon Luther Terry on January 11‚ 1964 which linked tobacco consumption to
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