Reading Journal The Virgin of Guadalupe: Symbol of Conquest or Liberation? By Jeanette Farrot Peterson When reading “The Virgin of Guadalupe: Symbol of Conquest or Liberation?“ It was clear to me that the Virgin of Guadalupe is a powerful cultural symbol of Mexican identity and nationhood. In colonial times the Virgin of Guadalupe was interpreted as a native‚ loving and forgiving mother‚ the intercessor to God the Father and his son‚ Jesus Christ. Today Guadalupe has been reinterpreted as an
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Executive Summary Despite Virgin America’s numerous awards‚ acclamations and recent success‚ the airline is still not classified as a major carrier by the Department of Transportation (DOT). To be considered a major carrier‚ an airline must achieve $1 billion dollars in operating revenue and meet the Department of Transportation’s requirements on baggage handling‚ on-time performance and other operational statistics. Virgin America currently operates 39 Airbus 320A aircraft to 14 destinations
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1. The corporate rationale of the Virgin group is to re-entering the inactive industries with brand new ideas and developments and offer the consumer different products. Diversification is an attribute of Virgins rationale. Their SBU’s improve Virgin’s scope and therefore its existing markets and products. Virgin uses the ideas of ‘the corporate parent’ to add structure and direction to its various business units‚ which in turn adds value due to the effective‚ closely controlled and come up to that
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PESTLE Political * Political insatiability affects the sales of the automobile industry. The political instability has a direct impact on the sales of the automobile industry. When there is a political unrest the purchasing power of the individuals in the particular area goes down. * Government support towards the industry favourably. This industry is the 6th largest industry in the world and brings out a lot of revenue and creates employment opportunities. Therefore governments tend
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code sharing agreement between Air India and Virgin Atlantic Airlines for the DEL- LON sector. During the last nine months there has been fare wars‚ value added services‚ alliances etc. Suddenly there seems some action in the Aviation Industry‚ where Virgin has acted as a lubricator. There are many other airlines‚ in bid of competition increasing their capacities or increase their flights for the same route. Introduction In the early 80s‚ when Virgin Atlantic was created‚ by Richard Branson was
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Lastly‚ the PESTEL is a tool analysis that helps a business forecast the trend and analyze overall image of the company in the future. It based on external factors as political‚ economic‚ social‚ technology‚ environmental and legal. If a hostel never knows how this tool works‚ the hostel could face up with economic effects‚ political instabilities or any external risks which change through time. It means the business will not recognize the change of external factors; it is a kind of risk as well
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The Menil Collection: Virgin & Child A. Identification Having never visited the Menil Collection before‚ I was awed by the size and beauty of this private collection. Founded by John de Menil and Dominique de Menil‚ the Menil Collection houses all of the pieces that are the focus of this paper. The piece of art I chose to write about from the Menil Collection is the Virgin & Child. Originating from Northern France in the early to mid-fourteenth century‚ the Virgin & Child is completely sculpted
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Problem Statement Virgin will enter the US mobile market in July 2002 and needs to define a pricing strategy that would attract and retain one million subscribers by the end of year one and three million subscribers by the end of year four without triggering off competitive reactions. Situation Analysis Virgin is one of the most recognized brands in the UK with over 200 brand extensions that stand for fun‚ honesty and value for money. Despite a recent failure in Singapore‚ the company wanted to enter
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1 AEM 4160: STRATEGIC PRICING PROF.: JURA LIAUKONYTE VIRGIN CELL CASE: EXCERCISES Pricing Structure from the Carrier Perspective ¨ Contracts: ¤ ¤ ¤ Annual churn rate WITH contracts Annual churn rate WITHOUT contracts The difference: =2% * 12 months = 24% (p.8) =6% * 12 months = 72% (p.8) 72% - 24% = 48% Take AT&T example: customer base = 20.5 million If AT&T abandons the contract based plan how many new customers would it need to acquire to offset customers from an
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1. Given Virgin Mobile’s target market (14 to 24-year-olds)‚ how should it structure its pricing? The case lays out three pricing options. Which option would you choose and why? In designing your pricing plan‚ be as specific as possible with respect to the various elements under considerations (e.g.‚ contracts‚ the size of the subsidies‚ hidden fees‚ average per-minute charges‚ etc.). I believe Virgin Mobile has two options. The first option is the obvious for their target market and any new
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