SWOT & PESTLE Analysis SWOT and Pestle analysis is a strategic analysis tool that feeds important information into the business strategy formulation process. SWOT stands for Strengths‚ Weaknesses‚ Opportunities and Threats. SWOT is used to determine the current position of an organization. The first two components pertain to internal factors and the latter two concern external issues. Pestle (or PEST) is an acronym for Political‚ Economic‚ Social‚ Technical‚ Legal and Environmental analysis. Pestle
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PESTLE is a concept in the marketing principles. This concept is used as a tool by companies to record the environment they’re operating in or are planning to launch a new project/product/service etc. Analysis Political Factors There are certain groups in Europe and the United States that protest in order to draw attention to the health implications of consuming fast food. They claim that harmful elements such as cholesterol and adverse effects of obesity are a consequence of consuming fast food
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PESTLE analysis is a process to help understand the overall market environment such as market risks‚ market growth or decline for a particular industry‚ business‚ product‚ or project. It is often a key part of strategic‚ marketing‚ and business planning. The political factors refer to the degree of intervention of government in the economy. For an example‚ if the government taxes increase‚ it will cause the selling price of Nestle increase‚ and therefore the number of customers and the sales of
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common Swedish folklores: Näcken Skogsrået-The Wood Nymph Trolls Witches Tomtar- Gnomes - Analysis – what traces of the folklores can we see in the modern Swedish society? - Conclusion - Abstract - Bibliography - Source criticism: Introduction For hundreds of years‚ the Swedish people have told stories about supernatural creatures living in the unknown woods and the darkest shadows. The history of Sweden is filled with myths‚ legends and beliefs. What creatures were the most common ones here and
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Sweden country brief Introduction Sweden is the fifth largest country by area in Europe (449‚964 square kilometres) with a population of 9.5 million (November 2011 estimate). The capital of Sweden is Stockholm. Sweden celebrates its National Day on 6 June. Sweden offers access to new products and technologies‚ skills and innovations‚ together with access to the Scandinavian market. The World Bank placed Sweden as the third most trade-friendly nation‚ due to its logistics and connections with international
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The Cold War Sweden in the Cold War The reason of the Cold War After the Second World War from 1940 till 1945 was Germany the country that was split up in 4 parts. France‚ Britten‚ and American part in the west of Germany were one region and the Soviet Union had the east of Germany under his power. The Soviet Union made of Germany a communism part but the west became a democracy. This is also the reason of the Cold War. The American were afraid for
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18288003810000 Commonwealth Bank Business Report 2014 Table of Contents Section 1: Executive Summary4 Section 2: Environmental Analysis5 2.1 External Analysis 2.1.1 PESTLE model 2.1.2 Porter’s five forces 2.2 Internal Analysis 2.2.1 Strategic Resources 2.2.2 Value Chain Analysis Section 3: Global Expansion11 3.1 Regional Expansion Strategy Section 4: Ethical Capitalism11 4.1 Ethical and Social Implication Section 5: Strategic Decision about Asset
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Contents: 1. Executive Summary Southwest Airlines Company is a domestic airline that provides primarily short-haul‚ high-frequency‚ point-to-point‚ low fare services to 53 airports in 52 cities in 26 states throughout the United States. Southwest focuses primarily on point-to-point service‚ providing more direct nonstop routes for short-hauls customers and‚ therefore minimizing connections‚ delay and total trip time. The company is average trips length is 441 miles with an average flight time
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INTRODUCTION (Shirley Daniels) says that the management of customer value is an advanced version of the measurement of customer satisfaction (2000). However‚ Godiva takes some simple steps to create customer value. PERCEIVED BENEFITS Product Benefits (Day 1990; Peter & Olson 1990) “From the consumer’s point of view‚ the products are seen as a range of benefits‚ not traits. However‚ Godiva have managed to gain great success by refreshing it’s brand and introducing new range every now and
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To what extent would you regard Germany and Sweden as coordinated market economies? 1. Introduction In an era where internationalism is contemporary‚ it has become crucial for countries to liberalize markets and renovate traditional structures. This is particularly important for countries whose social values and economic relationships are based on public coordination. This essay is going to explore the degree to which we consider Germany and Sweden as modern coordinated market economies‚ and
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