a selected service of Starbucks Vietnam…………………… 10 Conclusion 12 References 13 Introduction Starbucks was founded in 1971 in Seattle. It has grown rapidly and it has become the premier roaster and retailer of specialty coffee in the world. It has about 18‚000 (2013) stories in 62 countries. Starbucks coffee company is headquartered in Washington‚ United States. Early in 2013‚ Starbucks has been present in Ho Chi Minh city‚ Vietnam. This assignment will be not only
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EC3373 ASEAN ECONOMICS Vietnam in ASEAN Tutorial Group: W2 (Friday 1-2pm) Han HeChou Aaron A0085883M Introduction “The fastest growing emerging economy by 2050”‚ this is what the Senior Partner of PricewaterhouseCoopers LLP‚ John Hawksworth‚ claims of the potential for the Vietnam’s economy.Vietnam has transformed from a nation plagued with wars in the 1970s‚ to an economy that has posted annual per capita growth of 5.3% since 1986. Vietnam’s economic success started after the implementation
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MCDONALD’S IN VIETNAM By Ayodeji Akin Abiri Table of Contents Abstract 1.0 Introduction 3 1.1 Background note 4 1.2 Global Strategy 5 2.0 McDonald’s In Vietnam 8 2.1 Entry Strategy 9 2.2 PESTEL analysis of Vietnam 9 2.3 SWOT analysis of HCM city 11 2.4 Expansion strategy 12 2.5 Franchising in Vietnam 13 2.6 Drive-thru restaurants 13 2.7 Localization
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MARKETING AND MANAGEMENT EXECUTIVE SUMARY Table of Contents 1. Company Profile and History 4 2. Current Market Situation 4 2.1 PEST Analysis 4 2.2 Porter’s Five Forces 6 2.3 Competitor Analysis 7 2.4 Market Segmentation 8 3. SWOT and issue analysis 11 3.1 SWOT analysis 11 3.2 Key Successful Factors 13 3.3 Issue Analysis 13 4. Objectives 14 5. Marketing Strategy 14 Appendix 15 Figure 2 15 Reference 16 1. Company Profile and History Kentucky Fried Chicken (KFC)‚ founded by
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PESTLE and SWOT analyses TEMPLATES View or download our templates from Google Drive™ • PESTLE and SWOT template These are tools used to find out the current status and position of an organisation or individual in relation to their external environment and current role. They can then be used as a basis for future planning and strategic management. The PESTLE analysis should be used to provide a context for the organisation’s/individual’s role in relation to the external environment. It covers
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In Retrospect: The tragedy and lessons of Vietnam. By: Robert S. McNamara Summary: Robert S. McNamara’s book‚ In Retrospect‚ tells the story of one man’s journey throughout the trials and tribulations of what seems to be the United States utmost fatality; the Vietnam War. McNamara’s personal encounters gives an inside perspective never before heard of‚ and exposes the truth behind the administration. In McNamara’s first chapter he discusses his journey into the Washington spot light and
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ABSTRACT This purpose of this assignment is to identify the issue based on Case Study 4: Technophar in Vietnam. This assignment start with a brief introduction of Technophar Equipment & Services Ltd (Technophar)‚ as the case study company and follow by the issue as presented in the case study. As evaluation‚ tools is being applied‚ with Strength Weakness Threat and Opportunity (SWOT) to evaluate the subject company internal environment‚ and Political Economic Social Technology Environment and Legal
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market in Vietnam is developing with high competition among various manufacturers which have a lot of marketing strategies to attract target customers. Yamaha has made a lot of effort to expand the product which ensure the quality as well as reasonable price. With the same background of macro environment in the same market‚ there are many competitors that can be listed out as Honda‚ Suzuki…etc. targeting at extended problem solving‚ in other words‚ complex buying behaivours‚ Yamaha motor Vietnam have
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Delaunay and Torrisi: FDI in Vietnam INDIA‚ CHINA AND AMERICA INSTITUTE 1549 CLAIRMONT ROAD‚ SUITE 202 ● DECATUR‚ GA 30033 USA WWW .ICAINSTITUTE.ORG FDI in Vietnam: An Empirical Study of an Economy in Transition Christian Delaunay & C. Richard Torrisi Journal of Emerging Knowledge on Emerging Markets Volume 4 November 2012 Produced by The Berkeley Electronic Press‚ 2012 1 Journal of Emerging Knowledge on Emerging Markets‚ Vol. 4 [2012]‚ Art. 4 FDI in Vietnam: An Empirical Study of
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COUNTRY ANALYSIS REPORT Poland In-depth PESTLE insights Publication Date: October 2011 OVERVIEW Catalyst This profile analyzes the political‚ economic‚ social‚ technological‚ legal‚ and environmental (PESTLE) structures in Poland. Each of the PESTLE factors is explored in terms of four parameters: current strengths‚ current challenges‚ future prospects‚ and future risks. Summary Key findings The country has a strong foreign policy‚ but the diplomatic row with Russia is a cause for concern
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