Tourism Development in Australia Introduction The tourism industry is exceptionally complex and is constantly growing in size and competitiveness. Tourism plays a key role in our export industry accounting for 10% of the total export earnings‚ making it Australia’s largest service export industry. These contributions to Australia’s Gross Domestic Profit (GDP) have grown significantly from $25.2 billion in 2002 to $34 billion in 2011 (Kumar Narayan‚ 2006; Department of Resources Energy and Tourism
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Organisations utilise different analytical tools like PESTLE‚ STEEPLE and others to evaluate these external factors to help the company formulate their working strategies and marketing campaigns to give tough competition to their competitors. In the case of fashionrush.com‚ PESTLE analysis would help the company to increase the efficiency of their marketing campaign that would further help the company to increase their
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PESTLE Analysis - Waitrose Political Factors If we want to analyse the political factors which impact upon the company we need to make a general view of the situation in the country. What are its law and requirements? Waitrose is a company which employees a lot of people and they are affected of the Employment Law. They are not paying less than the minimum wage and all of their workers are with immaculate labour contracts. There is a range of shift patterns which are in accordance with the Working
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PESTEL FACTORS PESTEL analysis stands for "Political‚ Economic‚ Social‚ and Technological‚ Environmental and Legal analysis". It is a part of the external analysis when conducting a strategic analysis or doing market research and gives a certain overview of the different macro-environmental factors that the company has to take into consideration. Political factors or how and to what degree a government intervenes in the economy. Specifically‚ political factors include areas such as tax policy
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staff strength of more than 80 and a turnover of 10 million. (Ng‚ 2007) External Analysis This section uses Porter Five Forces to identify the attractiveness of optical industry in Singapore. (Johnson‚ 2011) Threats of Entry Nanyang Optical Group being pioneer has accumulated vast experience curve in the industry. Being a well known local brand has certain economies of scales in terms of accessibility to supply‚ distribution channels and brand awareness. Expected retaliation is expected
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PESTLE Analysis Politics The political power is extremely centralized in the government and it is a bureaucratic country. Although the elections are being held often‚ the offices are mostly assigned instead of elected. The government put efforts in communicating the decisions and policies to the public instead of gathering their opinion. The reason of that is after the "Depoliticize" the power structure in 1965‚ the government is convinced by a concept that a city state without natural resources
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PESTLE ANALYSIS BY PEPSICO. PepsiCo is the largest selling beverage the world over‚ of course after its arch rival Coca Cola. It accounts for a 37% share of the global beverage market‚ and therefore they need to understand each and every country’s market in order to stay in line with their PESTLE situations. Pepsi is a big brand‚ currently holds the 23rd place in the Interbrands report of the World’s Leading Brands. Their advertisements feature major celebrities and athletes like David Beckham
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The Effects of Cosmetic Surgery In today’s society the way we look is everything. There are specific standards for someone to be considered as beautiful. These standards include being young‚ tall and thin or curvy with perfect hair‚ flawless skin‚ voluptuous lips‚ and pearly white teeth. Society is highly influenced by magazines such as Vogue and Cosmopolitan‚ which are well known for featuring top fashion models with pretty faces and slim waists. Many people are turning to cosmetic surgery to fit
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Introduction: This course work is to evaluate the different factors affecting the international business. Such as political‚ social‚ economical‚ and technological. You will see all these factors to be discussed in a chosen company and it also contains supply chain with logistic process of the chosen company. International business is the process of integration and interaction among the people. it is the process of boosting the interdependence and connectivity of the world markets and businesses
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PESTEL analysis Mexico: POLITICAL : While Mexico has been a formal democracy since Independence‚ in reality the nation has been plagued by essentially a series of caudillos‚ representatives of local and regional power arrangements that have been successful at reaching national levels. Politics are still corrupt and scandal-ridden‚ with parties often focused more on individuals than on programmes for action. And while progress has been made‚ the Mexican state is still far from comfortable with
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