TABLE OF CONTENTS Introduction………………………………………………………………. 2 Company Profile…………………………………………………………... 2 Political Factors…………………………………………………………… 3 Economic Factors…………………………………………………………. 4 Social Factors……………………………………………………………… 5 Technological Factors……………………………………………………... 6 Environmental Factors…………………………………………………….. 7 Legal Factors………………………………………………………………. 7 Conclusion…………………………………………………………………. 8 References………………………………………………………………….. 8 INTRODUCTION PESTEL
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etc. After conducting a Porter’s 5 forces model on Nokia‚ I felt a PESTLE analysis would analyse the macro environment of Nokia. These are all the external forces that are out of Nokias’ control but have a significant effect on how the company operates and the strategic decision they make. This model looks at the Political‚ Economical‚ Social‚ Technological‚ Legal and Environmental factors relating to Nokia and the industry they operate in. To understand the macro environment more this article
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The Metal Tool Box Industry of Western Australia Introduction This report is a detailed economic analysis of the Sheet Metal Tool Box Industry of Western Australia. In order to accurately analyze this industry and compile this report‚ the business activities and functions of a leading tool box manufacturer MW Sheet Metal Pty Ltd (MW) have been studied extensively. In particular‚ this report concentrates on MW’s operations in Western Australia only and analyzes the current market trends‚ demand
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market that will give them a competitive edge over other competitors. The process is called PESTLE analysis‚ a tool which plays a vital role in the framework of the organization identifies various macro environmental factors to assess what their potential impact on the organization can be‚ enabling the organization to apply strategic changes for effective future operations and industry analysis. The PESTLE analysis factors are Political‚ Economic‚ Sociological‚
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while other professional firms handle their other business processes (Eltschinger‚ 2007: 2).The textile industry has been a fundamental driving force in China’s economy for many years. Outsourcing production to the Chinese manufacturers has become popular among other foreign firms in the recent past (Earnshaw‚ 2006: 362). This is especially because the textile industry is a labour intensive industry and firms prefer to outsource in China since it has large pool of cheap labour. The World Bank report
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The word “cosmetics” comes from the Greek word kosmetikos meaning “skilled in adornment” (Sage 33). The evolution of cosmetics has truly changed through the centuries. The way people wear makeup and the reasons why they wear it have changed dramatically over time. The Roman philosopher‚ Plautus‚ once wrote‚ “A women without paint is like food with out salt.” The attraction of a beautiful face did not appear yesterday; painted ladies and even gentlemen have been known through time in artwork and illustrations
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Global Cosmetics Industry The cosmetics industry represents one of the most profitable and fast growing market segments in the United States in the past 50 years with cumulative sales of over $32 billion in 2005. The top players in the industry are L’Oreal followed by Procter & Gamble‚ Unilever‚ Shiseido‚ Johnson & Johnson‚ Avon‚ Revlon‚ Estee Lauder‚ Coty Inc‚ and Elizabeth Arden. The industry product categories are identified as cosmetics‚ hair care‚ skin care‚ sun care and perfume‚ which are
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nearly a billion people‚ is a country of contrasts. India ’s urban population is the main engine that fuels the demand for various cosmetic products. Although Indians are strongly attached and committed to their traditions‚ and culture‚ the advent of television and the awareness of the
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strategy for foreign markets. c) evaluate and assess the international marketing strategy and international marketing decisions and activities. Each student is required to analyse and write a report on the following case study: L’oreal cosmetics coursework (40%) 2013/14. Learning outcomes: Students in undertaking this assessment will be able to analyse international markets and assess the risk elements‚ including political‚ economic and socio-cultural factors. determine the entry
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financial crisis has compounded Australia’s tourism industry. Relevant departments recently predicted that Australia will be reduced by inbound tourists this year‚ more than 4% the past 20 years Australian tourism industry is facing the most severe blow. Australian Bureau of Statistics data released ‚2007-2008 Australian tourism contribution to gross domestic product was 3.6%‚ while this proportion was 4.7% previously. Therefore‚ the tourism industry downturn will inevitably affect Australia’s economy
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