“ La Seconde France “ The tasty group Not only a bakery. But a French universe that welcomes you. Table of Contents EXECUTIVE SUMMARY Section I: BUSINESS DESCRIPTION A. Business Concept B. Industry Analyse C. Business Name D. Why will this concept work? SECTION II: MARKETING PLAN A. Geographic market B. Customer Profile C. Market Penetration D. Promotion SECTION III: MANAGEMENT PLAN A. Human Resources SECTION IV: FINANCIAL PLAN A. Initial Capitalization
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1. What are the dominant economic characteristics of the specialty baking market? Does it appear that the industry’s prospects for growth and attractive profits are good? Justify your position. The Baking industry was declining in 2009. It was estimated that the industry would rise 8.1 percent per year on average through 2014. The industry does look like it is growing and it’s looking attractive to many people. For example‚ the television show “sex and the city” put specialty cup cakes on the market
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MARKETING PLAN FOR CHAD BAKES [pic] A UNIQUE DESSERT SHOP SUMMARY Chad Bakes outlet in Vasant Kunj‚ New Delhi offers a casual‚ bistro-style seating and a mouth-watering variety of bakery specialties made fresh each day in the kitchen. Open from 11am to 11pm‚ Chad Bakes is the ideal place for gathering with friends and family‚ meeting business partners or have a romantic date over sweets. Featuring an extensive menu of Gourmet cupcakes‚ Baby shower cakes‚ Wedding cakes‚ Picture or
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Soul Bakery 1. Mission Soul Bakery is a bakery business owned by two couples‚ the Kerry’s and Clarkson’s‚ their mission is to constantly develop a range of premium products that are in tune with current wellness and thinking. 2. Personal Aspirations With both couples being exposed to different expertise within the baking industry they foresee a great opportunity in growing the business. Both couples can identify the opportunities and break-through in the market. They have plans on
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A Case Study on Top Star Bakery Management 12 – G Group 1 Aseñas‚ Earl Adrian C. Buenavista‚ Gil J. Dineros‚ Georgette Mae P. Lu‚ Christine Y. Refamonte‚ Ma. Nathalie D. Tubat‚ Divina Mari A. March 21‚ 2014 I. Central Problem. How will Manny Bautista be able to control the labor costs and introduce his proposed scheme to the workers in a way that minimizes resistance from the workers? II. Alternative Courses of Action (ACA) 1. Perform a regular assessment on the workers
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September 2014 Student Number: 11449245 Executive Summary The following paper provides an analysis and evaluation of the current market position of Qantas and the airline industry. By assessing the company both internally and externally by applying PESTLE and Porter’s Five Force frameworks‚ this report will assess Qantas’ opportunities and strengths within the aviation industry. In addition to this‚ the report will focus on the specific resources and capabilities that enable Qantas to obtain a competitive
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environmental factors affecting the organization 2. The important factors relevant in the present context and in the years to come. Please see Table 4.1 with the summarized key Macro Environment analysis Table 4.1 General Environment Analysis PESTLE elements | Description of framework elements | Identification of opportunities (O) and threats (T) | Political | * Government stability * Political values and beliefs shaping policies * Regulations towards trade and global business *
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PESTLE Political/Environmental Laws and regulations are strongly affecting the automotive sector; increasing restriction aimed to the environment preservation and pollution abatement are being applied‚ especially in the European countries‚ with a major impact on automobile manufacturers‚ and MINI (Bmwgroup‚ 2010) Economical Economic growth on certain countries and a strong economical crises of others are the two variables which strongly affect the automotive sector; as mentioned before BRIC
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would say unnecessarily) PEST is also extended to seven or even more factors‚ by adding Ecological (or Environmental)‚ Legislative (or Legal)‚ and Industry Analysis‚ which produces the PESTELI model. Other variations on the theme include STEEP and PESTLE‚ which allow for a dedicated Ethical section. STEEPLED is another interpretation which includes pretty well everything except the kitchen sink: Political‚ Economic‚ Social and Technological - plus Ecological or Environmental‚ Ethical‚ Demographic
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Pestle Analysis of Zara SOE11108 Sources of Competitive Advantage Assessment 1 Group Presentation PESTEL – Analysis [pic] Contents 1 Introduction 3 2 Overview 3 3 Business Environment 3 4 Political 4 5 Economic 4 6 Social 5 7 Technological 6 8 Environmental 6 9 Legislative 8 10 Conclusion 8 References 9 Introduction The global apparel market is a consumer-driven industry. Also‚ globalization and new technologies have allowed consumers to have more access to fashion. As a result
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