II.REPORT 1.1 Compare and contrast different organizational structures and culture. 1.1.1. Definition: _Organizational structure: The typically hierarchical arrangement of lines of authority‚ communications‚ rights and duties of an organization. Organizational structure determines how the roles‚ power and responsibilities are assigned‚ controlled‚ and coordinated‚ and how information flows between the different levels of management. A structure depends on the organization’s objectives and strategy
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(Word limit :2000) | Student’s signatureDate: | | | MBA 2009-2010 TABLE OF CONTENTS Macro-Environment (Intro)……………………………………………….……………………….. 03 Pestle Analysis(Intro) …………………………………………………...…………………03 Pestle Analysis(Benefits)……………………………………………….………………… 03 UK fast food industry(Intro)…………………………………………………………………...……04 PESTLE analysis(UK Fast food industry) ………………………….………………………….. 04 Political Factors………………………………………………………..………………….. 04 Economical Factors ……………………………………………..………………………
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the plan of action‚ trying new things also evaluating the performance against marketing targets The marketing planning process includes… A pestle audit A swot analysis Setting smart objectives Determining strategy and tactics Evaluating the effectiveness of marketing activity Marketing planning process model -PESTLE and SWOT Pestle stands for political‚ economic‚ social technological‚ legal and environmental influences. Businesses use this as part of their marketing plan procedure
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of ownership issues. Whirlpool did not invest in Kelvinator since it had the rights to the brand only till 1997. So during these years‚ Whirlpool harvested Kelvinator while developing its own brand. When the brand came back to its original owner‚ Electrolux did not had the money to build this baby. In 2005‚ Kelvinator was killed. One brand which failed only due to wrong marketing strategy is Liril. When the brand was launched the Liril girl became the talk of the town. Liril was positioned on the
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the needs of the local customer. For instance‚ when Haier America first established‚ accountant is the only staff brought from Haier’s headquarter Qingdao. When Haier’s executive Gao talks about the foreign companies entering China‚ he argues when Electrolux came to China‚ they took people from Haier and it is how they quickly established their brand in China. He also said the situation is temporary since those people are not the core strength for Haier. On the other hand‚ When Haier entering the U
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Case Analysis 1) How would you characterize the large household appliance industry and market? According to the textbook‚ I would characterize the large household appliance industry and market have great potential and opportunistic revenues; especially‚ in the developing countries such as China‚ India‚ and Southeast Asia areas with great portion of population do not own any or very few of these appliances; moreover‚ the population of these countries is very large; for example China population about
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Founded in 1tS4 as the Qingdio Refrigerator Companp Ruimin‚ CEO comPany. Haier was one of the wotld’s severr biggest home appliance makers-along with LG (Goldstar) Group and Matsushita headquartered in Aiia; Whirlpoot ana GE in America] and Electrolux and Bosch-Siemens in Europe. Haier was widely regarded as China’s "Most Admired‚‚ large domestic company and was rated as China’s strongest domestic
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com/reports/2018418/ Country Analysis Report - Indonesia - In-depth PESTLE Insights Description: Introduction The country analysis report on Indonesia provides a wide array of analytical inputs to analyze the country’s performance‚ and the objective is to help the reader to make business decisions and prepare for the future. The report on Indonesia analyzes the political‚ economic‚ social‚ technological‚ legal and environmental (PESTLE) structure of Indonesia. The report provides a holistic view of
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The company also won a number of awards in the following years for being the Best Enterprise‚ Best Environmental Practice‚ Brand of the Year‚ Best Food or Beverage Ingredient‚ etc. At present‚ the company has more than 12500 cows‚ about 250 distribution trucks delivering their products to more than 10000 outlets. While most of the company’s market lies in UAE‚ Oman and Qatar‚ it aims to make its presence in all GCC countries by 2020 (Al Rawabi Dairy Company‚ 2016). Al Rawabi Dairy is financed by
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strategy. A number of tools are used in the process of strategic analysis‚ including PEST and/or SWOT analyses‚ and Michael Porter’s five forces model. http://www.bnet.com/topics/strategic+analysis http://www.ehow.com/about_5085518_reason-use-swot-pestle-analysis.html PEST Analysis The PEST analysis is a framework that is used during strategic analysis to scan the external macro-environment in which a firm operates in. PEST is an acronym for the following factors Political Legal Social Technological
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