[pic] PGCIM Unit 1 Assignment Kelly Moore December 2009 Should Rimi Baltic expand into the United Kingdom as a Discount Grocer? Word Count: 2473 Introduction: Rimi Baltic is the 2nd largest retailer in the Baltic States at 20.6% grocery share‚ behind VP Market who lead the market with 22.6% share (1). As a subsidiary of ICA Baltic AB (13.9% of sales)‚ Rimi Baltic focussed its growth in Lithuania and Latvia‚ allowing period of underperforming in Estonia
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Macro environment influences – PESTEL Analysis The external environment is influenced by certain factors that in turn affect the overall industry and the company as a unit. Hence the PESTEL Analysis of Sweden is used in detail according to Figure 01 in the Appendix. Political – Legal environment IKEA has throughout the years‚ received the utmost support from its own country’s government officials. The company has always complied with observing the laws and regulations of its home country. Now
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Introduction This paper shall involve and include a discussion and analysis of the macro environment of business using the extended PESTLE tool and an analysis of the micro environment in which the business operates by use of the Porters Five Forces Model as a tool. From the analysis of the micro environment of the business‚ one trend and one crisis will be identified and there will include a short strategy in which the business can address each of these issues. In this case‚ the situation surrounding
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Best Environmental Practices of MARKS & SPENCER A Case Study 2009 Best Environmental Practices of Marks & Spencer: A Case Study www.greeningretail.ca 1 Greening Retail Best Environmental Practices of Leading Retailers from Around the World 2009 Prepared by Dr. Leigh Sparks Email: Leigh.Sparks@stir.ac.uk Web: www.irs.stir.ac.uk Greening Retail Best Environmental Practices of Leading Retailers Around the World Through the Greening Retail program‚ 15 leading retailers were interviewed
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direction to all efforts. It is done by strategy formulation and implementation. Strategy formulation is based on external and internal analysis of organization. These analysis is done by SWOT‚ porter five forces‚ value chain‚ McKinsley Framework and Pestle analysis. These are renowned managerial tools
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could correspond to the needs of French customers. In other words‚ is there an opportunity for Primark to set itself up in France given the attractive French environment. Irish clothing retailer founded in 1969 under the name of Penney’s (still in Ireland)‚ Primark represented in 2008 3‚9% of the global clothing retail value in United Kingdom. (Eurominitor‚ 2009) and counted 21827 employees. (Primark report‚Fame‚2010) Good use of numbers to briefly describe the business Good use of numbers to
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| Contents 1. Introduction …………………………………………………………………. 4 1.1. Company Profile …………………………………………………………… 4 2. Methodology ………………………………………………………………… 5 3. PESTLE Analysis ……………………………………………………………. 6 4. Porters Five forces analysis …………………………………………………. 9 5. Bowmans Clock ……………………………………………………………… 11 6. Competition ………………………………………………………………….. 13 7. Value chain ………………………………………………………………….. 14 9. Direction
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Table of Contents Introduction………….................................................................................................Page 3 Company Background…………………………………………………………….....Page 3 PESTLE Analysis……………………………………………………………………Page 3 – 5 SWOT Analysis……………………………………………………………………...Page 5 – 6 Segmentation Strategy……………………………………………………………….Page 6 – 7 Positioning Strategy………………………………………………………………….Page 7 Short Term Recommendations……………………………………………………….Page 7 - 8 Long Term Recommendations………………………………………………………
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Executive Summary Some of the companies have best policies to attract the customers even in economic crisis. But are they really success in doing so. Cutting the prices may be the solutions for a middle class customer to buy goods. This study is going to explain briefly about a retail market that always promises to its customers of giving 60% discount in price. That is T. K. Maxx. Most of the data to complete this study is based on data collected from the
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Diploma in Business Management BUS 763 Managing in Organisations Term 3 2014 Level Assessment #1 Date /Day 7 Individual Assignment Week 5 Credits Weighting Tutor 15 110 marks (55 %) Summary Learning outcome (LO) assessed Part A (based on Case A) Marks Suggested length Section 1 Q1 Q2 LO1 LO1 / 12 marks 2- 3 pages /6 marks 1-1 ½ pages Section 2 Q3 LO2 /18 marks 3- 3 ½ pages Section 3 Q4 Q5 LO4 LO4 /8 marks 1 ½ - 2 pages
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