Kong In-depth PESTLE insights PESTLE Country Analysis Report: Hong Kong © MarketLine. This report is a licensed product and is not to be photocopied REFERENCE CODE: ML00002-039 PUBLICATION DATE: October 2012 WWW.MARKETLINE.COM MARKETLINE. THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED ML00002-039/Published 10/2012 Page 1 OVERVIEW Catalyst This profile analyzes the political‚ economic‚ social‚ technological‚ legal‚ and environmental (PESTLE) structure in Hong
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authors including Fahey‚ Narayanan‚ Morrison‚ Renfro‚ Boucher‚ Mecca and Porter included variations of the taxonomy classifications in a variety of orders: PEST‚ PESTLE‚ STEEPLE etc. Due to the negative connotations of PEST‚ a STEP analysis
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The global Branding of Stella artois Case analysis Introduction Interbrew was the third largest brewing company which owned a lot of well-known named beers. Interbrew`s history took a place in 14th century‚ when Den Hoorn Brewery was founded in Leuven. As history shows in 1717 it was purchased by master brewer Sebestiaan Artois. After in 1987 Artois merged with Piedbouef is other Belgian brewery to become Interbrew. The company acquired many of breweries all over the world during 1990s
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COUNTRY ANALYSIS REPORT India In-depth PESTLE Insights Publication Date: December 2010 OVERVIEW Catalyst This profile analyzes the political‚ economic‚ social‚ technological‚ legal and environmental structure in India. Each of the PESTLE factors is explored on four parameters: current strengths‚ current challenges‚ future prospects and future risks. Summary Key findings India is a stable democracy‚ but terrorism and its relationships with its neighbors continue to be a problem Since
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COUNTRY ANALYSIS REPORT United Kingdom In-depth PESTLE Insights Publication Date: May 2010 OVERVIEW Catalyst This profile analyzes the political‚ economic‚ social‚ technological‚ legal and environmental structure in the United Kingdom. Each of the PESTLE factors is explored on four parameters: current strengths‚ current challenges‚ future prospects and future risks. Summary Key findings Strong democratic system‚ but the threat from terrorism continues to be high The UK adheres to a
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BMW Overview This paper explores the strategies and environmental influences (both Internal and External) of a German car giant BMW‚ Bayerische Motoren Werke‚ which has established itself in the niche luxury car market. It has Headquarter in Munich‚ Germany‚ with presence all over the world. The luxury car includes both traditional luxury cars and functional luxury cars. BMW is one of the most successful car companies in Europe and worldwide. Despite experiencing the overall sales slump particularly
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Group members: Nguyen Vu Khanh Dung Luu Quy Tung Vu Trung Duc Phung Thi Quynh Chi Le Thi Thanh Diep Duong Thi Ha 1. Necessity: In an international marketing‚ the marketing process is built carefully‚ strategies and goals are very important‚ so company needs to analyze market accurately to have right steps for marketing product strategy. In the new market‚ company always wants to express their strengths and competitive advantages for other competitors. So‚ they have to understand
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Le Nguyen Dan Que – CT0221284 How IKEA will conquer America 05/12/2014 1. Introduction The purpose of this report is to analyze external business environment on IKEA Company. The first framework is PESTLE analysis conducted on the USA with six segments - political‚ economic‚ sociocultural‚ technological‚ ecological and legal. In this part‚ the report will provide explanations how these six segments impact on IKEA company and draw a conclusion whether this country is attractive for business or
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from an external influence they need to adapt their products or services. Pestle stand for ‘Political‚ Economical‚ Social‚ Technological‚ Legal and Environmental. In this report I am going to use 4 articles which are about a specific firm and discuss how each one suffers from one of the factors of the PESTLE analysis 1. Tube gets first Wi-Fi connection at Charing Cross 1.1 Technology is one external factor from the PESTLE analysis‚ The article is about project Wi-Fi which is about the introduction
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and adapt to the new environment in order to survive. Contents Summary 2 Contents 3 Introduction 4 Strategic Issues Facing the Warner Music Group 4 Macro Environmental Issues shaping the music industry 4 PESTLE Analysis 5 The Attractiveness of the music industry 5 Industry Dynamics 6 Globalisation 7 Risk 7 Ethics and CSR 7 Recommendations 8 Conclusion 8 References 8 Introduction In the 1980’s the rather stable music industry started
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