CASE STUDY ANALYSIS: IKEA In Partial Fulfilment Of the Requirements for the Course STRATEGIC MANAGEMENT ( BA 111-A) 1st Semester‚ AY 2013 – 2014 I. Background IKEA is one of the most successful global retailers in the world today. It is an international company that designs and sells ready-to-assemble furniture and low-rpiced elegantly designed merchandise such as beds‚ chairs and home decors. It is found in Sweden in 1943 by Ingvar Kamprad‚ just only 17-years old by then. The company’s
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Assignment Background IKEA is a Swedish company founded in 1943. It is an international retail chain store with 160 stores located in 30 countries. IKEA’s business philosophy is to offer a wide range of home furnishings with good design and function at prices that as many people as possible will be able to afford. The IKEA store in Hong Kong is one of the franchise stores in the Asia Pacific region‚ having started business in 1975. Since then‚ IKEA has become the leader in the home furnishing
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Financial Reporting and Management Accounting – IKEA Welcome inside Mr. I. Pasmatzis Paul V Grech Cohort 19‚ Romania April 2012 IKEA Executive Summary Accounting is divided into two distinct systems‚ financial accounting and management accounting. Both systems have been used to evaluate the accounting situation in IKEA. For comparison‚ the analysis for another two companies‚ Walmart and Stanley Furniture Company Inc. was also carried out. IKEA appears to be in good shape financially and improving
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• 2.1 PEST-analysis In the following‚ the analysis of the political‚ economic‚ social and technological factors leads to a description of the macro environment of the computer industry. a) Political Political factors include government regulations and legal issues determining the conditions under which companies have to operate. In this field‚ the computer industry has to face certain restraints. Problems can arise in countries where political stability is not guaranteed‚ no matter whether
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Introduction IKEA is a Swedish company which was founded in 1943 with its headquarter in Denmark. IKEA succeeded on its low cost strategy which is able to offer a wide range of stylish home furniture with good design and functional at competitive pricing. It carries a range of nearly 10‚000 products and is well known across the world. IKEA is also recognized as a socially responsible and environmental friendly company. Currently‚ there are 287 IKEA stores in 26 countries. In year 2011‚ IKEA has gained
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Ikea invades America (1) Compare IKEA to a traditional furniture store I would like to compare IKEA and traditional furniture store in terms of the SWOT analysis: Strength: Ikea has established strong branding with wide range of stylish products. It focus on offering low-priced and affordable furniture. The furniture is easy to assemble and ship. It offers one-stop shopping and featured the amenities as playrooms for children and Swedish cafes‚ bank and enough parking spaces. It creates a friendly
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IKEA Individual Case Analysis Introduction IKEA‚ one of the world’s top furniture retailers was officially founded in 1943 when 17 year old Ingvar Kamprad started a local catalog company using some money his father gave him (Moon‚ 2004‚ p.1‚ para.1). The company started selling furniture in 1947 and over the years has grown to establish a global presence to include the United States (U.S). Success in the U.S. didn’t come immediately for IKEA when it opened
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Executive Summary: 2.1. IKEA Objectives: * IKEA produces cheap and affordable products for the customers. * The company wants better life for those who cannot afford expensive products. * IKEA always helps to produce right product for the right consumer. * IKEA always tries to sell their products at low prices. * The company’s global developments and its continual commitment is to have a positive impact on people and the environment. 2.2. IKEA Vision: The Vision is to
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IKEA in the Middle East May 2013 Table of contents Executive summary Introduction Purpose Scope Method Findings IKEA’s Marketing Strategy Reforms Discussion / Conclusion IKEA and the Future of the Middle East References Executive summary In 1995‚ IKEA opened their first store in the Middle East in what was called the retail hub Deira. This came at a time when the UAE was at the start of their development plans for Dubai. In terms of economics the UAE was on the way up in the building
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Ikea Marketing plan Executive Summary IKEA is one of the world ’s top furniture retailers‚ and its International sells home furnishings and other housewares in about 270 stores in 35 countries. To cut transportation costs‚ IKEA uses flat packaging for most of its furniture; customers assemble the products at home. The company designs its own furniture‚ which is made by about 1‚300 suppliers in more than 50 countries. IKEA ’s stores feature playrooms for children and value cuisine restaurants
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